Jul
29
Jul
31
Does Your Agency Have a Big Wireless Client? Why the Hell Not?
Posted in: UncategorizedAttention all #WWDDD acolytes: “If Don Draper were working today, he’d want a wireless account,” writes Michael Learmonth in the International Business Times.
Does your agency have a wireless client? IBT provided some numbers to show us why the answer should be “oh yes.” (more…)
New Career Opportunities Daily: The best jobs in media.
Jan
16
Which Odd Food Choice Will Become the Next Lay’s Chip?
Posted in: Uncategorized
If you like bizarre flavors, talking food and generally feeling like you're having an acid flashback, Lay's is happy to oblige. A new spot from the snack brand features animated dishes like hoagies, meat loaf and sushi, singing about how delicious they could be in potato chip form.
The goal? To get you excited and perhaps slightly freaked out by the return of Lay's crowd-sourced product-development promotion, Do Us a Flavor. Created by Deep Focus, the contest invites you, friendly consumer, to submit (or at least vote for) a potential new flavor of Lay's potato chips.
Over at the promotion microsite, the suggestions so far include Maple Bacon, Fluffernutter, Meatlover's Pizza, and Pumpkin Blood … whatever that is. If the promise of snack food fame isn't incentive enough, the dangling carrot of $1 million (a la Frito-Lay's better-known Crash the Super Bowl contest) might help encourage you to plug your Facebook profile into the campaign.
Overall, its a fun concept. It also gets a little dark when your pal the ice cream cone melts all over the table while moaning about needing the money, and the attention-grubbing hamburger clubs the halved tomato out of the frame.
Earlier this week, improv comedian Wayne Brady helped kick off the promotion by making up impromptu songs for 25 potential flavors suggested by Lay's social media fans. Check out some of his clips after the jump.
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Jul
08
Purina’s Beneful Goes for Maximum Viral Appeal With Dog-Operated Rube Goldberg Device
Posted in: Uncategorized
Wook at the poochies! Wook at the widdle poochie-woochies! What else do I really need to say about Deep Focus's "Dog Goldberg Machine" commercial for Purina's Beneful dog-food brand? It's doggone adorable the way those mutts manipulate toys, food tins and tennis balls to operate a Rube Goldberg device that ultimately spells out the tagline, "Play. It's good for you," in dominoes. My jaw drops in a massive "Awww!" when I watch the ad, which has garnered nearly 1.5 million YouTube views in less than a week. You could never get cats to do this stuff. They'd claw the director's eyes and chew through the camera cords. But check out the choreographed canines. Oooh, does pooch-ums wike his Fwisbee? This is way cuter than the Honda "Cog" spot, which started the whole Goldberg trend in advertising. In fact, there wasn't a single dog in that commercial, though "Cog" spelled backward is … "Goc." So cuuute, I'm woozing my mind! Awww! Credits below.
CREDITS
Client: Purina Beneful
Agency: Deep Focus
Chief Executive Officer: Ian Schafer
Exeuctive Creative Director: Ken Kraemer
Creative Director: Matt Steinwald
Art Director: Scott Jones
Copywriter: Micky Treutlein
Producer: Sean Fleming
Account Director: Jamie Julian
Production Company: Quiet Man
Director: Johnie Semerad
Music: Yessian
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