Hasta La Creative!

DDB Chicago continues bringing out the bizarre for Skittles in a new campaign complete with some perhaps unintended implications.

The new spot features a cloud named Freddie, who, when walked by an elderly woman “rains” Skittles after being pet. Now, the problem with portraying a product as something that comes out of a pet while being walked is…well, pretty obvious right? Okay, I get that Freddie is a cloud and that DDB has been doing strange stuff for Skittles for a while now, but you don’t want viewers asking, “Is that cloud pissing Skittles?” — a distinct possibility here. In the 30-second spot, “Cloud,” Freddie responds very differently when a curious onlooker attempts to pet him, ending with the spot-specific tagline “Pet The Rainbow. Taste The Rainbow.”

The campaign features two more 30-second adverts, each following the same oddball theme, with Freddie going to the vet and the groomers. Additionally, DDB Chicago teamed up with PR agency Olson to build a remote-controlled, Skittles-dispensing cloud. Built from the ground up, the cloud “features two unique dispensing functions and a variety of fun lighting and audio features.” It’s a high-tech evolution of The Rainbow team’s past Skittles-dispensing gifts like pinball machines and vending machines, and a pretty cool extension of the campaign (we’ll hear more about this later in the week). Stick around for credits and “Groomer” after the jump. continued…

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In other pizza-related campaign news, what is a professional baby? How does one go about becoming a professional baby? At what point does an amateur baby turn professional? These and other questions come to mind after watching mcgarrybowen’s “Baby Waterskiing” spot from their #GoForGreatness campaign.

The YouTube inspired spot, which Whitehouse Post editors Tim Warmanen and Carlos Lowenstein sliced together for Pizza Hut’s YouTube-inspired “Go For Greatness” Super Bowl campaign (which also features the spot “Grandma Drummer”) shows several seconds of a baby named Ryder waterskiing before flashing the warning “Do not attempt. Professional baby.” At this point it becomes hard to pay attention to the rest of the ad, which promotes Pizza Hut’s new hand-tossed pizza, because how you can you not dwell on the “professional baby” disclaimer? The 30 second ad ends by inviting viewers to “Upload your greatness” to Pizza Hut’s YouTube page. Especially if you have a professional baby in the house. Stick around for “Grandma Drummer” and credits after the jump. continued…

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