Hasta La Creative!

mcgarrybowen launched a spot for Verzion, entitled “Mr. Amazing,” which celebrates the company’s XLTE service and football season.

In the spot, some rather fantastical football leads into a man screaming “Yeah” at a field day type event, accompanied by the voiceover, “Don’t just dream about being the hero, make it happen.” The man, it is revealed, is streaming a football game at his daughter’s event, much to the relief of another father present. “So be that guy,” Verizon implores at the end of the spot, “with Verizon XLTE.” It’s a bit of an odd sendoff, as the phrasing of “that guy’ the way they use it usually has a negative connotation. It’s almost as if they can’t decide whether they want to make fun of the protagonist (who screams “Yeah!” after the initial fantasy segment) or celebrate him as “Mr. Amazing” and instead the spot attempts to do both. (more…)

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If you’ve already seen “Elysium,” “Kick-Ass 2,” or “2 Guns” and need to get a quick action fix, then you can always check out Verizon’s new thriller, “Catch Me If You Can.”  The plotting and scriptwriting is probably on par with regular films that fizz out in theaters, and this spot, which was created by mcgarrybowen, even has The Bourne Identity/Swingers/Mr. And Ms. Smith director Doug Liman behind the camera.

In the one-minute spot, an unnamed protagonist races to find his Droid phone after leaving it in a New York City cab. Making the stakes even higher, the cabbie drives like a typical cabbie, so the phone is sliding all over the place and smacking into windows. Luckily, Droid phones now have scratch-resistant glass. I don’t want to say anymore and spoil the ending, but as with most action movies, the hero gets the girl, or phone, or whatever object is the focus of the chase.

Credits after the jump.

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