Apr 24

Damian Lewis Looks Cool Driving a Jaguar in Short Film Produced by Jaguar

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Last month, we covered the teaser trailer for Desire, a short film from Jaguar and Ridley Scott Associates that promised a spring release. True to their words, we have the full-length video in the middle of spring, and with a 13:29 running time, we figured it was best to wait until the lunch break to post it up.

Damian Lewis, star of Homeland, plays Sidney Clark, a posh car deliveryman dropping off a red Jaguar F-Type in a Mexican desert. There are more than a few sexy shots of the red convertible speeding through empty roads, red dust and mountains in the background. There’s a silly plot with a girl and some stolen money that would rank as one of the lesser BMW The Hire films from a few years ago, but the Jaguar just looks cool on screen. If this vehicle existed 50 years ago, Steve McQueen would’ve driven it in Bullitt. Watching this short film will probably make you want to buy the convertible, but even if you have the money, you won’t look this cool. You should buy it anyway.

If Lewis decides to stop acting, he always has a future as a car salesman, sort of.

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Mar 05

Jaguar, RSA Release ‘Desire’ Trailer Starring Damian Lewis

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So it would seem that the weird Lana Del Rey music video produced by Jaguar was merely a tease foreshadowing bigger things to comes. In fact, Del Ray’s four-minute warble-fest “Burning Desire” is actually the soundtrack to a new short-film that heavily integrates the Jaguar F-Type, Desire.

Starring Golden Globe-winning actor Damian Lewis (Homeland) and Shannyn Sossamon (who’s been kind of quiet since starring in such films as 40 Days and 40 Nights and Wristcutters: A Love Story), Desire is the result of a collaboration with Jaguar, Ridley Scott Associates and agency Brooklyn Brothers (the guys behind the Alec Baldwin/John Krasinski New Era spots). The short film has no official release date beyond “spring,” and a press release describes it as “a story of betrayal, retribution, passion and greed.”

In a statement, Lewis says of his involvement, “Working with the director Adam Smith from Ridley Scott Associates, it promises to be an adventure. Jaguar cars have played some iconic roles in film for many years and I’m looking forward to being the first to drive the F-TYPE in film.”

Of course, this isn’t the first time we’ve seen a car company give its marketing a turn for the cinematic. In fact, it’s been over a decade since BMW Films’s Clive Owen-starring series The Hire gained critical acclaim for its groundbreaking approach to car advertising. In 2013, will the same sort of execution move F-Types? I suppose we’ll find out soon.

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