Spec work for Tide

Tarun is an Art Director with Percept AMO. He sent us this spec work for Tide.

The Habitat Club

Advertising Agency: Out of the Box, India
Executive Creative Director: Viral Pandya
Copy: Viral Pandya, Sabu Paul, Guneet Pandya
Art: Viral Pandya, Sabu Paul, Guneet Pandya
Illustration: Sameer Kulavoor / Bombay Duck Designs
Digital/Typography: Ajay Yadav, Sunil Singh



Doctor Kares Dental Clinic.

Advertising Agency: Ogilvy, Gurgaon, New Delhi, India
Art Director: Shakoon Khosla
Copywriter: Mayur Hola
Illustrator: Shakoon Khosla


Pulkit TMT Steel Bars

Agency: The Rabbit Hole, Bangalore, India
Client: Pulkit TMT Bars
Production House: Blackbox Films
Creative Director: Sachit Sadanandan
Agency Head: Himanshu Goyal
Director: Krishna

Samsung Quick-Cool ACs

Agency: Cheil Worldwide, Gurgaon, India
Creative Director: Vedobroto Roy
Art Director: Chetana Prasad
Copywriter: Vedobroto Roy
Illustrator: Atanu Roy


No one needs to know – Jockey No Pantyline

Advertising Agency: Mudra Bangalore, India
Executive Creative Director: Joono Simon
Illustrator: Adria Fruitos
Art Director: Nikhil Narayanan
Copy Writer: Akhilesh Bagri


Crown Matches

Advertising Agency: Rediffusion-Y&R, Kolkata, India Agency
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy
Illustrator: Tiyasa Das

It’s anything but cute

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Advertising Agency: Liquid Campaign, Dubai
Creative Director / Art Director / Copywriter: Philipp Cerny
Senior Art Director: Mohammed Jawhar
Illustrator/Retoucher: Christo Penev, Rotfilter
Account Management: Kerstin Hagg, Michael Keller
Via [AdsOfTheWorld]

Carbon Conscious Paper

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Advertising Agency: Y&R, Dubai
Chief Creative Officer: Shahir Zag
Creative Director: Shahir Zag, Komal Bedi Sohal
Copywriter: Shahir Zag, Komal Bedi Sohal
Advertiser’s Supervisor: Ashita Judge
Planner: Nadine Ghossoub
Account Supervisor: Nadine Ghossoub, Souha Khouri
Art Director: Komal Bedi Sohal, Shahir Zag
Illustrator: Jomy Varghese
Photographer: Getty Images

Conqueror Paper: Colours of India

Agency : Taproot India

Celebrating a decade in the the land of a million hues.

Half a million people have been forced out of their homes by the floods

Advertising Agency: Saatchi & Saatchi, Dubai
Executive Creative Director: Marc Lineveldt
Copywriter: Neil Harrison
Advertiser’s Supervisor: Robert Ramos
Account Manager: Hema Patel
Account Supervisor: Lisa-Marie Anders
Art Director: Hussain Moloobhoy
Photographer: Ziad Oakes, Hussain Moloobhoy

The Natural Laxative

To show the completely natural action of Sat-Isabgol Laxative in a refreshing, memorable manner.

Advertising Agency: Publicis India
National Creative Director: Emmanuel Upputuru
Creative Directors: Vivek Nayyar, Vinay Kumari
Art Director: Siddesh Telang
Copywriter: Tejas Ravindranath
Illustrator: Vivek V. Khandgaonkar

Peaches Body Spa

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Joono Simon
Art Director: Vinci Raj
Copywriter: Vaishnav Balasubramaniam
Illustrator : Vinciraj, Megha

Smoking. Pleasure for you. Poison for your family.

Advertising Agency: Network Advertising, Mumbai, India
Art Director: Prachi More
Copywriter: Munaf Sheikh
Published: Pro-bono



Public Service Campaign for HOPE Worldwide INDIA

Advertised brand: Slum Children Education Programme/ HOPE worldwide INDIA
Advert title(s): Old is the New New
Category: Guerrilla Marketing
Advertising Agency (Name, City, Country): Dentsu Marcom Pvt Ltd, Gurgaon, India
Executive Creative Director: Nitin Suri
Assocaite Creative Director / Art Director: Dalip Singh
Copywriter: Robin Thomas, Dalip Singh
Photographer: Hardesh Dhingra, Anil Chawla, Dalip Singh

Challenge

Inspire people to donate old books for ‘Slum Children Education Programme’.

Solution

Our idea was based on a simple thought that “An old book is new to people who haven’t read it”. To execute the idea, we gathered several old books and packaged them exactly like new ones. Wrapped in transparent plastic sheets, the books were placed among the new books in about 50 popular book shops in Delhi, India. On stumbling upon the old books every reader was greeted with an inspiring message that urged him to donate his old books. The response was delightful. Hundreds felt touched and registered. The idea acted as a trigger, readers who could see the difference, could make a difference.

THE MESSAGE ON THE STICKER READ :
FOR MANY, YOUR OLD BOOK IS AS GOOD AS NEW.
DONATE AN OLD BOOK TODAY.

Ariel’s challenge: Stain by numbers

Advertising Agency: Saatchi & Saatchi, Dubai
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriters: Bianca de Silva, Neil Harrison
Art Directors: Christopher Jones, Anjum Shaikh, Masa Al-Kutoubi
Prodution Company: Power Print, Acacia Projects
Photographer: Dave Kennedy
Additional credits: Jihad Hamza, Hamid Naqvi, Heidi Afifi
Via [AdsOfTheWorld]

Become the change you want to see

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Advertising Agency: BlueOcean, Egypt
Group Creative Director: Ayman Domiaty
Creative: Hosam Ezzat
Art Director: Hosam Ezzat
Copywriter: Mahmoud Salem
Illustrator: Amr Moustafa
Account Director: Yasser Ahmed
Via [mediaME]

DRL Glucometer

Advertising Agency: Greenroom Advertising, Mumbai, India
Creative Director: Maheindra Thakur
Art Director: Maheindra Thakur
Copywriter: Prasad Pradhan
Visualizer: Sachin Lambole
Account Head: Nikhil Ameer, Priyanka Rai

Music World

Very often, some very good comes out from Kolkata

Advertising Agency: Rediffusion-Y&R, Kolkata, India
Copywriter: Rohan Ghose
Art Director: Siddhartha Sankar Roy

Elvis Presley used to stammer as a kid
Encourage every child this children’s day
Music World

John Lennon was dyslexic as a child.
Encourage every child this children’s day
Music World

HPCL :Zindagi Ki Gaadi Chalti Rahe

Received this beautiful commercial for HPCL today.


View on Vimeo.

Life doesn’t stop, no matter what happens. And if life doesn’t stop, then it means its always on a journey.

The new brand commercial from HP Engine Oils revolves around the same mind space with the theme Zindagi Nahin Rukti. The film has been shot at various parts of the country, bringing alive various modes of transport that enable a smooth journey of life.

The communication strategy was to bring out the contribution of HP Engine Oils in spreading the flavour of India and participating in individual journeys of happiness and sharing. The film is shot in seven amazing locations (Kulu Manali, Shekhawati in Rajasthan, Bhopal, Varanasi, Pune, Mangalore and Mumbai) in India to get the virgin expression out in a very short mind-boggling nine days.

The objective was to depict the brand idea with a larger than life thought and a touch of Indias core strength, which is togetherness and melting emotions through distances. We all connect to each other through our cultural fabric, the reason why we get to drink Darjeeling tea in Delhi, wear Kashmiri shawls in the South and drape Sholapuri bed sheets in UP.

This happiness is exchanged through the journey of life, and vehicles play a very important role in making it possible. So when life doesnt stop, then why should your vehicles? HP Engine Oils contribute in this togetherness with the journey of life because Zindagi Nahin Rukti

Client: HPCL, Lubes Div.
Agency: Leo Burnett, Mumbai
National Creative Director: KV Sridhar
Executive Creative Director: Nitesh Tiwari
Creative Director: Rupesh Kashyap
Copywriter: Rupesh Kashyap, Shreyas Jain
Vice President: Anup Vishwanathan
Account Director: Mahesh Balakrishnan
Film Head: Kevin Affonso
Production House: Opticus Inc.
Director: Sanjay Shetty
DOP: Ravi Varman