TLC’s T-Boz Adds Some CrazySexyCool Moves to Glad’s ‘Scent-stalgic’ Campaign

Trash day isn’t typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad’s latest campaign paying homage to the girl groups of the 90s and Y2K era while celebrating the launch of its newest trash bag scent hopes to invoke those feelings and more with a little help…

Uber Debuts New Tagline and Sonic Identity With Olympics Campaign

Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery and rideshare apps. Created in-house, the 90-second film opens with Lou Reed’s “Perfect Day” and scenes of people bummed…

This Slick Dancing GapKids Ad Doubles as a Napoleon Dynamite Reunion

If anyone knows a thing or two about sweet dance moves, it’s Jon Heder. And the star of beloved indie hit Napoleon Dynamite–whose awkwardly joyous freestyle routine became an iconic movie moment–has notes for some young proteges after watching them skip, hop and grapevine. “We need to crustify it,” Heder says. Maybe no one understands…

Apple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics

As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign. “2036 Hopefuls,” by agency TBWAMedia Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The…

Apple’s Underdogs Return in a Calamitous Overseas Business Trip

Apple’s Underdogs, the scrappy but lovable team of coworkers turned entrepreneurs, are back in the fifth installment of a journey that now finds them on their first overseas business trip. In “The Underdogs: OOO (Out of Office),” created in-house, the crew is in Thailand, racing against the clock to launch a new product by the…

7 Twisted, Weird and Wacky Ice Cream Ads That Sweetened the Category

When eaten in moderation, ice cream can boost serotonin and energy levels while providing a decent dose of protein, hydration and calcium. Noticeably absent on the effects list is existential dread and abject terror, unless, of course, the dish served up included some classic advertising in the category from Halo Top and Little Baby’s. The…

Pixel Partners: Beats by Dre and Minecraft Collab on a Limited-Edition Drop

Digging deeper into gaming–and continuing to wrap its arms around chart-topping musicians–Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack. The short film, from Paris-based creative agency Golgotha, uses the single “Wake Up” from the Grammy Award-winning band’s new album for a fast-paced peek into…

Here’s Why You Shouldn’t Bring in the Design Team at the 4th Quarter

Apple. Coca-Cola. Nike. McDonald’s. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital….

Dr. Rick’s Travel Tips Fuel Progressive’s Paris-Themed Campaign

The plane lands in Paris, and you immediately point out the Eiffel Tower to your seatmates and anyone within earshot, after you’ve cheered the pilot’s flawless touchdown. Dr. Rick is so disappointed in you. “No clapping,” says the exasperated yet ever-patient character in a new Progressive Insurance ad. “It’s the end of a flight, not…

Tinder Writes Its Own Romcoms for the Dating App Era

Samantha slips from a ladder while reaching for a book in the library, but just at the right moment, John steps in to catch her. It’s a classic meet cute moment, reminiscent of countless sentimental scenes from romantic comedies. But this meet cute didn’t happen in real life. As Samantha fumbles over her words, it…

Truly Funny or Just Ad Funny? Comedians Assess Cannes Lions Humor Winners

Comedy is a powerful marketing tool, and many ad world mavens have long understood its intrinsic value as a clutter buster, brand builder and attention grabber. And in 2024, the Cannes Lions International Festival of Creativity finally got hip to the rib-tickling genre, after at least a decade of handing out hardware disproportionately to weighty,…

Snoop Dogg Gives Martha Stewart ’10 Out of 10? for Her Lighter Skills in BIC Ad

Legendary rapper and cannapreneur Snoop Dogg is steeped in all things Olympics at the moment–even his latest ad for BIC is themed to the upcoming 2024 Summer Olympic Games in Paris. Snoop reunites with his close friend and longtime costar Martha Stewart for a commercial that has him awarding her a “10 out of 10″…

10 Private Equity Firms Ad Agencies Should Watch

In recent months, there’s been a series of notable private equity investments in up-and-coming advertising agencies. Last month, Svoboda Capital Partners invested in creative agency Highdive. In October, Keystone Capital invested in Barkley, which then merged with OKRP. In September, the London and New York-based independent agency Brainlabs nabbed funding from another private equity firm,…

IPG Agencies Reveal Documentary Film About Advertising Icon Ilon Specht

In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L’Oreal account, Specht defied the status quo when she wrote something different–iconic slogan “Because I’m worth it.” It’s been more than 50 years, and L’Oreal is…

Dungeons & Dragons Exec Teases Stranger Things Ahead for 50th Anniversary

Jess Lanzillo rolls deep with Dungeons & Dragons–and not just with her trusty D20 die. “I kind of backward engineered my way into D&D,” Lanzillo reveals to ADWEEK in her first interview as the new vp of franchise and product for the iconic strategy game, which celebrates its 50th anniversary this year. The Indiana-born gamer…

Inside Search Consultants’ Changing Processes to Connect Brands With Agencies 

Last year, Simone Oppenheimer Mandel and Rachel Segall, co-founders of consultancy NBZ Partner, clandestinely began acting as agency search consultants and are now formally launching a new service offering, NBZ Match. The co-founders hope to evaluate a broader variety of agencies than many traditional search consultants and avoid overreliance on well-known shops. NBZ Partner searches…

Human Creativity Fends Off Gen AI in Cannes Jury Rooms

CANNES, France–For the second year running, generative artificial intelligence (gen AI) was the hottest topic among the 15,000 delegates at Cannes Lions. However, in jury rooms, judges remained underwhelmed by the creative application of the technology. When asked during a press conference just how much discussion around AI had taken place in the jury room…

Cannes Young Lions Competition: A Week Packed Into 48 Red-Eyed Hours

CANNES, France–The brightest young minds of the advertising world come together each year for the Cannes Young Lion Competition. This year, we asked the two participants representing Team USA, Rachel Findlay and Jessica Nugent, to share their experience. Day 1: We’re in Cannes Between the hot sun and the beauty of the Croisette, the Cannes…

The Power of Storytelling in Women’s Sports With State Farm

State Farm’s long history of championing women’s sports goes beyond just advertising. In this episode of Yeah That’s Probably an Ad, ADWEEK chief experience officer Jenny Rooney sits down with our 2024 Champion of Change Kristyn Cook, the chief agency, sales and marketing officer at State Farm. Cook talks about the various ways State Farm…

Here’s How Terry Crews’ Creative Agency Is Doing One Year In

Super Serious is coming up on its first anniversary. The bicoastal creative shop was co-founded in 2023 by Hollywood star Terry Crews alongside Wieden + Kennedy vet Matt O’Rourke based on the core belief that “everything is entertainment.” The business venture marks a reunion for Crews and O’Rourke, who worked on the memorable series of…