After 17 years of business, snack brand Late July is debuting its first national advertising campaign. Owned by the Campbell Soup Company, Late July, which sells chips, crackers and popcorn, will begin its marketing push on Wednesday–fittingly, the first day of July. The campaign will run across broadcast, digital and streaming platforms, such as Roku,…
Debuting a new product comes with a slew of complications–even when it doesn’t happen in the midst of a pandemic. So to introduce its new cocoa flavor to consumers, organic cereal startup Three Wishes had to get creative. When pondering how to market a flavor that co-founder Ian Wishingrad describes as truly chocolatey–the brand’s fourth…
Doritos says it is committing to amplifying Black voices in a new spot debuting Sunday night during the BET Awards. “Do You Hear Us Now?” is the name of the new 30-second ad created by BET and features artist Luke James, who asks, “You love our music, you love our culture, but do you love…
More cooking and baking happening at home during the pandemic has been a windfall for CPG manufacturers such as McCormick & Co. And the seasonings company has good reason to believe these trends will continue. “One of the things that we truly believe is that cooking is a skill,” said Jill Pratt, McCormick’s chief marketing…
Unilever will stop advertising on Facebook, Instagram and Twitter in the U.S. through the end of 2020, the company confirmed to Adweek. The Wall Street Journal first reported that the CPG giant, which owns several brands in the food and personal care space, such as Dove, Magnum, Axe, Lipton and Vaseline, is one of the…
There are few elements of life that the ongoing coronavirus pandemic has not upended, and marketing hasn’t been immune to those changes, said Marc Pritchard, chief brand officer of Procter & Gamble, one of the world’s largest advertisers. On Wednesday morning, Pritchard gave his first keynote since the pandemic began. The talk took place during…
There’s good news and bad news for brands biting their nails during the pandemic, holding out on the hope that their former loyalists will come back when circumstances “normalize.” The good news? Consumers are creatures of habit, and as retailers begin to restock their preferred toilet paper or shaving razor brand, they often flock to…
The majority of people cooking and cleaning more at home since the Covid-19 outbreak say the activities have improved their overall well-being, and this newfound contentment could translate into big revenues for CPG manufacturers for years to come. Surveying 1,600 U.S. adults in early May, PricewaterhouseCoopers found that 69% of those who’ve dedicated more time…
The smiling, submissive visage of Aunt Jemima, a 130-year-old pancake and waffles staple, has long been scrutinized for its controversial depiction of the plump and devoted “Black mammy” minstrel stereotype, inspiring books and academic dissertations on the subject. While Quaker Oats dropped Jemima’s head-wrap in favor of delicate pearls in 1989 (a century after the…
Under a new, limited-edition line of cereal called Mashups, Kellogg’s is now selling Frosted Flakes and Froot Loops in a single box. Nearly half of cereal eaters already mix different cereal brands in their bowl, according to survey data from Kellogg’s K-Insiders Consumer Panel–so the company decided to make a product that does it for…
For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless, socially distant future presents immediate obstacles. It’s not like the pandemic hasn’t brought a bundle of new challenges for the industry already. With store closures and fewer people concerned about wearing makeup…
Dreyer’s Ice Cream will change the derogatory name of its Eskimo Pie product, the latest in a series of brand decisions that attempt to root out racism in marketing. Following the police killing of George Floyd on May 25 in Minneapolis, the nation has seen widespread protests against police brutality and the legacy of systemic…
Ever since the pandemic set off a national wave of panic buying, few items have served as a better indicator of consumer fear and anxiety than toilet paper. But new sales numbers suggest the nation’s concerns are abating. For the first time since the Covid-19 outbreak, in-store U.S. sales of toilet paper dipped lower than…
Consumers are desperate for Clorox, and so are brands. More valuable than the disinfecting wipes and sprays, though, has been the sense of safety and security that’s become wrapped up with the Clorox brand. In late May, for instance, a Harris Poll found that U.S. consumers ranked Clorox second on a list of the most…
This fall, PepsiCo will start rolling out SodaStream Professional, a stand-alone beverage dispenser intended for workplaces, college campuses and travel hubs. The company plans to introduce 300 units by the end of this year with more scheduled for 2021. Leaning into the trend of personalization, the machine offers more than 100 combinations of flavor, temperature…
In 1975, the marketing department at Anheuser-Busch cooked up a canny idea. Seeing that tens of thousands of college kids flocked to seaside towns like San Diego and Miami for spring break, company reps showed up on the beach and began handing out T-shirts with a Budweiser logo on them. Decal shirts were already cool…
Both cereal brand Cream of Wheat and syrup brand Mrs. Butterworth’s confirmed they have also initiated packaging reviews in the wake of PepsiCo’s bombshell announcement on Wednesday that it would retire Aunt Jemima after 131 years. That was quickly followed on Wednesday by a statement from Uncle Ben’s, which said it is “evolving the visual…
Just hours after PepsiCo acknowledged its Aunt Jemima brand is based on a racial stereotype and it will change the name and packaging, rice brand Uncle Ben’s said it plans to follow suit by “evolving the visual brand identity.” In an email, Sara Schulte, external communications manager for Uncle Ben’s parent company Mars Food North…
PepsiCo said it will drop the image of Aunt Jemima and rebrand the line of pancake mix and syrup that has borne the name since 1889. The parent of Quaker Oats Company, which has owned the brand since 1926, did not specify what the new name will be or what the updated packaging will look…
On Tuesday, PepsiCo CEO and chairman Ramon Laguarta announced on Twitter that the CPG conglomerate would be committing $400 million to fund several initiatives centered around racial justice and equality. The $400 million will be spent over the next five years as part of an effort to “to lift up Black communities and increase Black…
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