Aug 05

MilkPEP Revives Iconic ‘Got Milk?’ Slogan for a New Generation

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“Got Milk?” is back. After launching in 1993 with the classic, Goodby Silverstein & Partners-created and Michael Bay-directed “Aaron Burr” spot for the California Milk Processor Board, the tagline was later adopted by the national milk processors’ organization, MilkPEP. But in 2014, MilkPEP decided to head in a new direction, leaving “Got Milk?” behind. (Its…

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