Advertising: Upfront Season Swells as Media Companies Compete for Ads

The competition for advertising dollars for the 2014-15 television season is in full swing with Gannett, CMT and Screenvision on the agenda for Wednesday.

    

Country Music Deal Pairs Clear Channel and CMT

The radio giant has been competing with Cumulus over country music and a partnership with the cable TV channel offers access to a prominent brand.

    



Advertising: Media Companies Hold ‘Upfront’ Advertiser Events Early

Efforts by major media companies to attract advertising dollars, once reserved for the spring, are already in full swing, with three held in Midtown Manhattan on Tuesday alone.