Hasta La Creative!

A spot from BBDO‘s latest campaign for AT&T combines the 70?s sitcoms that our more mature readers all loved with what looks and sounds a lot like a 90?s metal show hosted in…a high school auditorium?

The point, of course, is that the quality of reception on many cellular networks leaves crucial calls all but indecipherable…and that subtitles aren’t just for Bergman movies that you can’t fully appreciate even after the translation.

We feel bad for the fake band in this spot, because we failed to see even one head banging.

More of the “Frank and Charlie” series plus credits after the jump.

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In light of the “no homo” press conference from Indiana Pacers center Roy Hibbert, this new Boost Mobile basketball spot from 180LA may strike some sensitive nerves. However, the humor is handled with enough subtlety to tiptoe around accusations of offensiveness. There’s also a really well-timed nuts joke that might make you chuckle if you are into such sectors of comedy.

In the commercial, one unlucky defender gets posterized on in a pick-up basketball game, and to make things worse, his face gets an up-close view of the sweaty dunker’s crotch. For those who aren’t basketball aficionados, there was actually a name for such a move – balls on your head – that became popular in the 1990s when young NBA players like Darius Miles would dunk on a guy. After the dunk, the player would run down the court celebrating like this (I’m not making this up). Whether Boost Mobile knows it or not, they are bringing back forgotten basketball treasure. The commercial is probably making some subconscious statement about the intersection of black, gay, and youth cultures, but as a consumer product, it’s really just funny. You see, Tyler, the Creator, it’s possible to make an effective ad without relying on stereotypes. Credits after the jump.

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