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| THE ORIGINAL? Procter & Gamble Mr Proper “Faster than ever” – 2009 Source : Cannes Archive Online Agency : Callegari Berville Grey, Paris (France) |
LESS ORIGINAL Ajax “Nothing’s quicker” – 2012 Source : Ibelieveinadv, @Mathieuflex Agency : Young & Rubicam (New Zealand) |
We all know how it is to make the unique concepts in the world today and apparently, putting a touch of drama into the commercial advertising flicks we see today is something that will capture the attention of most consumers to date.
Products often have to create catchy storylines for them to get noticed. It all has to be in line with what the product has to offer and once compiled, you will find that your creative commercial can be a hit advertising medium especially if placed and targeted towards the proper audience it should be effectively exposed to.
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