W+K Chases the Horizon for Citizen Watches

Today the Tokyo and Amsterdam offices of Wieden+Kennedy debuted the first international campaign for client Citizen Watch, which is not a neighborhood safety group but a producer of premium timepieces.

The five-minute spot, which stars photographer Simon Roberts and ex-NATO pilot Jonathan Nicol in an attempt to literally “chase the sunset across the Earth’s time zones”, justifies use of the phrase “short film”:

The team appears to have succeeded in “steal[ing] one night from the planet” and taking a series of sunset images fit to rival anything on your friends’ Instagram accounts (unless they happen to live at the Arctic Circle).

Credits and visuals below.

(more…)

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Le duo Chris Barrett et Luke Taylor (WeAreUs) a réalisé ce superbe spot pour vanter la capacité du magazine « The Sunday Times » à suivre l’actualité et ceux qui font la culture. Un clip tourné en 1 plan séquence, enchainant les références allant de Michelangelo au Daft Punk en passant par Reservoir Dogs.

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