The future of TV was on display at CES, and data and artificial intelligence were at the center of it. Media buyers, executives, and leaders in the tech industry flooded the Las Vegas Convention Center at the Consumer Electronics Show earlier this month, seeing the latest tech and trends affecting the TV ad industry. To…
Welcome to this episode of the Marketing Vanguard podcast. Host Jenny Rooney speaks with Alicia Tillman, CMO of Delta, fresh from the company’s headline-making centennial celebration at the Sphere during CES 2025 in Las Vegas. They discuss the journey to creating this immersive experience, which blended airline nostalgia with future innovation through multimedia effects including…
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to…
A couple miles south of the Las Vegas Convention Center where cutting-edge tech dazzled CES attendees last week, another darling of the advertising and marketing industry took the stage: author, media mogul, and lifestyle icon Martha Stewart. Stewart joined four women executives from Omnicom at the Cosmopolitan to discuss how the themes of her decades-long…
The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals–sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners. Throughout the week, ADWEEK caught up with…
If you’ve been coming to CES for the past decade and hit the marketing panels and keynotes, you would think that every year promises a transformation for our business. This year, the pablum finally feels real and potent; artificial and augmented intelligence applied to marketing and advertising dominated the discussions on the stages and in…
GroupM chief executive officer Brian Lesser is in a “massive hurry” to advance the agency’s business. After re-helming the role in September, the CEO discussed his new role and priorities for the media agency giant with ADWEEK executive editor Alison Weissbrot at ADWEEK House during CES. The discussion was Lesser’s first public interview since joining…
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show showcases the latest technology across the globe at the Las Vegas Convention Center. Flying cars, smart glasses, haptic suits, bigger and better TV screens, and endless use cases for AI abound. But for marketers,…
Disney is giving advertisers tiers of joy thanks to its latest ad-supported streaming numbers. Today, at its 5th annual Tech and Data Showcase at CES, the company’s president of global advertising, Rita Ferro, announced that the company reached an estimated 157 million monthly active users globally, including 112 million domestically, on average per month over…
It’s been a wild ride for Linda Yaccarino since leaving NBCUniversal in June 2023 to become CEO of X, and she discussed where that ride has taken her and where it might be headed during her keynote address at CES in Las Vegas on Tuesday. Here are five key topics she touched on in her…
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According to Comcast, Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today…
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon’s privacy-safe, cloud-based clean room that advertisers use to plan and measure ads. Previously, Amazon…
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year’s CES marks…
CES is not a tech show–it’s a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It’s a cacophony of innovation, yet hidden within the noise are the signals that define tomorrow’s consumer behavior, business models, and cultural shifts. For ad executives, the challenge isn’t merely surviving CES; it’s about seizing…
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is…
The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney announced its deal to combine its Hulu + Live TV business with Fubo, creating a combined virtual multichannel video…
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he’s back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show for close to 40 years, he started speaking and bringing in high-powered thought leaders roughly 18 years…
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement…
MediaLink, which has a long history at the Consumer Technology Association’s Consumer Electronics Show (CES), will continue its presence at the huge tech event this week, with a mix of big, flashy events and intimate salon experiences for clients and attendees. Under its founder and previous figurehead, Michael Kassan, MediaLink traditionally hosted a kickoff party…
Since 1998, when the exciting new innovations were DVDs and alarm clocks with nature sounds, CES has kicked off the year for the tech industry. The conference itself has been around since 1967, but didn’t settle into its once-a-year, early January cadence until the late 1990s. For the marketing industry, it’s an opportunity to scope…
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