Hasta La Creative!

W+K London launched a new spot for detergent brand Finish entitled “Dishes.”

The 40-second spot, which debuted yesterday, examines all the ways dishes pile up in people’s lives. “Breakfast, dishes; dinner, dishes; birthday, dishes,” the voiceover intones at the beginning of the spot. For each event named the accompanying dishes hover over the scene, an interesting way to show how many dishes are dirtied each time. The spot goes on to name a litany of dish-creating occasions, ending by repeating the word “dishes” as an overwhelming amount of dishes stack up, and then panning out to show them inside a dishwasher, leading into the tagline “Love your dishwasher. Give it finish.”

While some may lament the lack of direct product promotion, “Dishes” succeeds by instead finding an insight that rings true to life and everyone can relate to: the headache of facing stacks of dishes after any given event (even if that “event” is just Thursday). The copy and visuals work well together to drive home the message, and make for a memorable spot that will help the product stand out from those of its competitors.

Credits:

Creative Agency

TV Producer: Genevieve Sheppard

Production Assistant: Chloe Roseman

Producer: Monika Andexlinger

Planning Director: Paul Coleman

Planner: Tom Lloyd

Interactive Producer: Silvan Schreuder

Head of Planning: Beth Bentley

Group Account Director: Nick Owen

Executive Producer: Danielle Stewart

Executive Creative Director: Tony Davidson, Iain Tait

Creative Director: Carlos Alija, Laura Sampedro

Creative Agency: Wieden+Kennedy London

Account Director: Francesca Purvis

Music and Sound

Sound Mix: Jon Clarke, Neil Johnson, Anthony Moore

Sound Design: Factory Studios

Producer:Sian Rogers (Music), Rebecca Bell (Sound Design)

Music Supervision: Siren @ Factory LTD

Composer: Alex Baranowski

Offline

Editor: Joe Guest

Edit Company: Final Cut

Post Production / VFX

VFX Supervisor: Hitesh Patel

Producer: Alex Candlish

Post Production House: The Mill

Motion Graphics: Jon Harris, George Adams (W+K)

Flame: Andrew Wood, Gary Driver

Executive Producer: Gemma Humphries

Production Company

Production Company: Riff Raff Films

Producer: Jane Tredget

Executive Producer: Matthew Fone

DOP: David Ungaro

Director: Megaforce

Ogilvy & Mather Chicago just released a new video for Dove’s long-running “Real Beauty” campaign.

The “mini-documentary” video, entitled “Choose Beautiful” breaks in seventy countries today. Shot in San Francisco, London, Delhi, Shanghai, and Sao Paulo by director Paul Dektor, the spot depicts women’s reactions when presented with the choice of walking through a door marked “Beautiful” or one marked “Average.” If you’ve seen anything from this campaign before (and who hasn’t?), you already know the typical outcome. As one woman in Shanghai remarked, “Beautiful to me, it’s way too far out of reach,” which sums up the attitudes of many women who made the decision to walk through the “Average” door, most of whom express regret for the decision in an interview. There are a few women who go against the grain, such as one mom who drags her daughter through the “Beautiful” door with her, but the point of the video is obvious: that many women don’t consider themselves beautiful, because of impossible to live up to standards. The spot ends by asking viewers which door they would choose, with each choice linking to the campaign’s Tumblr page.

Like past “Real Beauty” efforts — such as “Legacy” and “Patches” — opinion will likely be split on whether this effort is to be lauded for its attempt to redefine beauty in an inclusive way, or whether it’s condescending and manipulative.

Havas Worldwide New York has launched a new spot for Dos Equis entitled “The Most Interesting Man in the World on Cinco de Mayo.”

So what exactly is the titular character’s take on Cinco de Mayo? “Don’t rush into cinco,” he says while eyeing up two much younger female companions, “start with dos.” That one line, dripping with lecherous/creepy implication, is pretty much the entirety of the 15-second spot, which may take the long-running campaign to an all-time low. The spot follows up the recent “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond,” which followed the campaign’s familiar formula but at least saw its character in some new locations.

Credits:

Advertising Agency: HAVAS Worldwide NY

Chief Creative Officer: Jason Peterson

Executive Creative Director: Jim Hord

Creative Director: Paul Fix

Creative Director: Jamie Overkamp

Associate Creative Director: Matthew Hock

Associate Creative Director: David Fredette

Writer: Marty Bonacorso

Art Director:  Melissa Ploysophon

Junior Writer: Andrew Niemira
Junior Art Director: Melissa Stammer

Global Chief Content Officer: Vin Farrell

Co-Head of Production: Dave Evans

Co-Head of Production: Sylvain Tron

Executive Producer: Jill Meschino

Director of Broadcast Business Affairs: Cathy Pitegoff

Senior Broadcast Business Manager: Deborah Steeg

Senior Talent Specialist: Yvette Aponte

Group Account Director: Chris Budden

Account Director: Jamie Sundheim

Account Supervisor: Sara Heller

Account Executive:Jenny Maughan

Production Company: @radical.media

Director: Steve Miller

Director of Photography: Bryan Newman

Executive Producer: Gregg Carlesimo

Producer: Barbara Benson

Editorial Company: Arcade Edit

Editor: Jeff Ferruzzo

Executive Producer: Sila Soyer

Post Production:  Studio 6

VFX Supervisor / Flame Artist: Johnny Starace

Executive Producer:  Melati Phohan

Audio Engineer: Eric Thompson

Music Composer: Brett Fuchs

Colorist: Company 3

Colorist: Tom Poole

Audio: Sound Lounge

Partner/Mixer:  Peter Holcomb

Over the weekend, AT&T released an ad tied to the Final Four that was, interestingly, not produced by AOR BBDO.

Here’s “Stronger,” starring Paul George of the Pacers and attributed to Texas agency SandersWingo:

While SW has worked on the account for a decade, (it produced a kid-centric sequel of sorts to BBDO’s “It’s Not Complicated” campaign in 2013, for example), all of the client’s basketball-focused ads this year have been attributed to BBDO.

This anomaly appears to be a case of the client juggling its creative partners rather than a change in its relationship with either agency. BBDO confirmed this morning that it was not involved in the production of “Stronger,” and a rep for AT&T has yet to respond to our requests for clarification.

In other SandersWingo news, now-former CEO Bob Wingo named his daughter Leslie Wingo as his successor back in December; he now serves as chairman of the agency’s board.

DigitasLBi launched a digital April Fool’s Day spot for Motorola, supposedly introducing the “#MotoSelfieStick.”

The 90-second spot plays it straight, feigning seriousness with dramatic piano music and artisans talking about their craft and what the selfie stick really means. “A selfie stick is a branch of self-expression,” says a woodworker at the beginning of the spot. “To take such a raw form and craft it into one of the most practical and useful accessories around…it’s like when the sun turns the rain into a rainbow.”

The tongue-in-cheek spot never turns its back on the mock serious tone, which pokes fun at both the selfie stick and advertising cliches. Because of this, it may be the most successful of branded April Fool’s Day videos (although it also helps that we viewed it after the barrage of such efforts). It also appears to be one of the more popular, racking up almost 400,000 views over the last several days.

Credits:

Client: Motorola Mobility LLC

North America Social Media: Jenna Rice

Global Social Media: Barbara Liss

North America Public Relations: Dawn McKenzie

Sr. Brand Comm. Manager: Katie Cowan

Agency: DigitasLBi

VP Account Director: Kevin Babcock

Creative Director: Mark Czupryna

Sr. Social Media Strategist: Matt Wolk

Sr. Producer: Kristen Hartill

Production Company: Tool

Director: Shawn Z

Managing Director – Live Action / EP: Oliver Fuselier

Managing Director – Digital: Dustin Callif

Executive Producer Live Action: Lori Stonebraker

Producer: Patrick Malloy

Editorial Co.: BUTCHER

Editor: Teddy Gersten

Executive Producer: Rob Van

Austin-based, Omnicom-owned GSD&M has lent its services for Richardson, TX-based heating, ventilation and air conditioning parts brand Lennox with a spot that relies on a bit of projection mapping wizardry to show off home efficiency. The latest effort continues in GSD&M’s trend of computer-animated work for the brand, which also includes the quietness-promoting, dragon-infused spot below and in turn marks a 21-year working relationship between the two parties. Both efforts are part of a the #lennoxartproject, which promotes street artists who played a vital role in the ad campaign.

Havas Worldwide Chicago has launched a new campaign for DishLATINO, “the category leader for Spanish Tier Pay TV satellite subscription services.”

The campaign, entitled “Streaker” is built around a 30-second online spot starring Eugenio Derbez. During a fictional match between Barcelona and Manchester City, Derbez runs onto the field wearing nothing but sneakers and interferes with a play. The humorous approach is designed to raise awareness and drive subscriptions for the service among viewers. The brand leaked a grainy, seemingly amateur version of the footage to build anticipation of the launch, which went on to gain over 2 million views on YouTube. DishLATINO also created sensationalized newspaper wraps across Latino markets in Los Angeles, New York, Miami, Chicago and Houston “reporting” on the streaking incident and subsequent arrest. On April Fool’s Day, the brand finally revealed the streaker’s identity and impetus for the stunt.

“Pay TV is one of the most challenging consumer categories, with extremely high levels of customer dissatisfaction,” said Jason Peterson, chief creative officer, Havas Worldwide Chicago & North America, in a statement. “We’re really proud to launch this new campaign because it’s a testament to power of understanding your consumer base and finding a way, through story-telling, social savvy, and finding the perfect spokesperson, to cut through the clutter and create positive emotions around your brand.”

Credits:

Chief Creative Officer: Jason Peterson
Group Creative Director: Bernardo Gomez
Copywriter: Mario Reinoso
Art Director: Baltazar Rosiles
Media Account Director: Christa Chavez
Account Executive: Sabrina Avilés, Marcella Astini
Head of Production: David Evans
Producer: Gilda Zevallos
Director: Nico Entel, Pix TAlarico
Production Company: Red Creek
Post-Production Company: Makiné
Sound Studio: Tono Estudios

Anheuser-Busch beer brand Bud Light is adding a “swipe this” component to its “Whatever, USA” campaign, which from what we gather does not involve BBDO. Instead, the client has gone directly to the swipe-intensive hookup site Tinder to promote their beverage with a cavalcade of celebs including Shaq, Nelly and Diplo.

Following last year’s somewhat controversial launch of Whatever, USA in Butte, Colorado, Bud Light has shifted gears towards the millennial set with this effort that’s aimed at the 21+ market. Speaking to Adweek, Tinder co-founder/president/ultimate bro name Sean Rad says, “We are serious as a company about finding a way for brands to communicate with our users in a very accretive way. We don’t want to disrupt the users’ experience, and we’re committed to that,” he said. “Depending on how this goes, users might see more of this, but it’s going to be a long time until this is a consistent part of your experience.”

As noted, this effort marks Tinder’s first video ad campaign and in conjunction with Bud Light, the latter will select approximately 1,000 users to attend this year’s party, which is scheduled for the last week in May. We’re guessing Butte won’t be the ideal locale, but in the meantime, feel free to download the Twitter app here.

Commonwealth//McCann, which recently won creative duties for Chevrolet’s Silverado line from Leo Burnett Detroit, just released a new campaign for the larger Chevy brand.

The work looks to turn the staid car ad model on its head by utilizing a common ad trope: gathering a bunch of non-actors and gauging their reactions to the product in question. Its goal is to push the “smart car” concept while selling the new Chevy Malibu.

The first spot in the campaign gets to the heart of the matter with a little completely inappropriate “TMI”:

The series continues with different subjects/victims in “Eyes on the Road,” which proves that even zombies, puppies, and burned-out rock stars can’t detract from the brilliance of Chevy:

That’s a pretty hard sell. The next ad goes even further in comparing one vehicle to another and presenting subject with what we’ll call “a Sophie’s choice”:

The first ad launched yesterday, and Chevy recruited various notable personalities to promote it under the #BestDayEver hashtag by “perform[ing] good surprises” for Americans.

Here, for example, is the redneck guy from The Walking Dead doing…something good.

Close ups of #NormanTheTeacher #BestDayEver @wwwbigbaldhead pic.twitter.com/eIpbW3qTdg

— Jill Harris (@JillHarris69) April 2, 2015

More ads are visible on the Chevy YouTube page with additional broadcast work to air in the coming weeks. Given the client’s recent vote of confidence in its agency, we expect to see more, different work for Chevrolet throughout the year.

The campaign has five separate credits lists, so we’ll just post the first.

Creative Chairman Linus Karlsson

Chief Creative Officer Gary Pascoe

Executive Creative Director Duffy Patten

Executive Creative Director Bob Guisgand

Associate Creative Director Dan Marvin

Art Director Celia Nelson

Executive Producer Brian DiLorenzo

Executive Producer Kelly Balagna

Senior Producer Matt Flaker

Account Director William Wilt

Director Zach Merck/MAKE

Executive Producer/MAKE Founder Dana Locatell

Supervising Producer/MAKE Partner Tim Mack

Editor Ting Poo, Spot Welders

Online/PLUTO, Detroit

Online/VFX: Larry Chadwick

Sr. Audio Engineer, PLUTO, Detroit, Grant Castleberry

MillerCoors has been quite busy this week.

Just days after launching a beat-driven, millennial-focused spot from Commonground, the beer giant has shifted gears to the opposite end of the spectrum with ads that delve into its backstory.

Created by WPP-owned, Chicago-based Cavalry, which grabbed the baton from FCB on ad duties for MillerCoors two years ago, the Noam Murro-directed ads shed light on the history of the Coors brand, weaving a narrative that includes its founder and those who lit the spark.

Yes, the slow-burning voiceover of Sam Elliott — who’s been guiding us through the Coors journey since 2007 — makes its stoic return (as does the legend of the brand’s Banquet beer line).

This latest effort will also include an Instagram campaign as well as OOH work in the coming months.

Marty Stock, CEO

Karl Turnbull, CSO

Jim Larmon, CCO

Jonathan Ozer, VP, CD Copywriter

Tony Pawela, CD Copywriter

David McCradden, ACD Art Director

Brian Smego, Head of Production

Ashley Geisheker, Executive Producer

Jennifer Gerwen, VP, Management Director

Jennifer Roover, Account Director

Mike Czuba, VP, Planning Director

Madeline Nies, Content Strategy Director

Logan Bennett, Sr. Planner, Digital Strategy

David Farley, Assistant Account Executive