Hasta La Creative!

Ad Age credits George Parker’s Adscam with the scoop.

One of my many talented spies around the world informs me that the “frat boys” at CP+B just lost their piece of Nike. Seems that the folks at Beaverton were none too happy with the CP+B Boulder outpost. Maybe the dudes spent too much time boarding and biking and not enough time doing Weiden quality work.

Or this: Nike’s account somewhere other than W+K just doesn’t compute. The two companies share DNA.

[via Spike Jones]

According to our friends at Ad Age, Nike is back home with Wieden. Whilst we’re fans of all involved, something about this says that all is right with the world.

Last week, American Apparel CEO Dov Charney was awarded Retailer of the Year.

If you’re the sort of person who enjoys listening to creative people prattle on endlessly about their work and how what they magically make “flowers open up,” then you’ll love this new section of the Belvedere website.

See the Phillips site for more.

[via Adverblog]

If you weren’t already skeeved out by Dov Charney and his racy (pedophilic?) American Apparel antics, you will after watching this CurrentTV Super News video

Likely bored out of their minds shooting the spot, the creatives, crew and actors decided to spice things up by offering up a version in which the exclamations more closely match the ones real people might utter when something suddenly changes.

We are quite familiar with the integration of the movie the Transformers into most car advertising today and while some may like them, others use them as a point of reference to show other people why it would be best to use known brands.

There are two ways to which this type of advertising approach can be used. Positive in the sense that it gives life into the cars that are being sold today and negative for people who want to avoid a complicated and techie automobile when all they want is convenient transportation.

Whichever way you look at it, it all boils down to one thing; getting the eye of most car enthusiasts whether they will buy a car or not.

Technorati Tags: advertising, chevrolet, transformers, commercials, brands

Who knew? She was old when I was a kid but apparently, she’s still alive and well and hangin’ with the chimps

According to Ad Age, “On the Road Again … Spain,” a new show from PBS starring Gwyneth Paltrow, Mario Batali, New York Times food critic Mark Bittman and Spanish actress/singer Claudia Bassols, will be sponsored by Chipotle Mexican Grill. The deal marks Chipolte’s maiden voyage into TV.

Jim Adams, the chain’s exec VP-marketing, said it was important Chipotle’s sponsorship be more of an alignment of marketing messages than an effort to make any of the stars shill for the company. “We’ve been very careful not to do celebrity endorsements. We’ve been approached by a lot of sports figures, and we don’t want to put anything on one person. No one’s talking about Chipotle in this show, so it’s sort of a reverse on that.”

“On the Road Again” does, however, mark Chipotle’s first venture into TV advertising, a medium the brand has strategically avoided in favor of local-store marketing and user-generated ad contests on YouTube. “Most of our marketing is to spur on word-of-mouth, whether that means an outdoor board that prompts discussion or a radio ad you can sing along to,” Mr. Adams said. “We knew this show was a way for us to sort of dip our toe into TV. Even though it’s public television, it could possibly prepare us for future forays into more mainstream TV.”