Hasta La Creative!

One thing that products need today is identity. It can be an aggressive product or a purely intuitive one. But knowing the consumers today, there will always be one attribute that will associate products. It can be positive or negative but either way everyone must remember, products are not made purely for display. There has to be something that it can easily be associated with.

Most household named brands today have achieved this. One good thing about successful branding is that it will be carried out for years to come. It will not die down. A good brand marketing technique will build brand identity which in turn will become the carving niche whenever the ordinary consumer sees it anywhere he may be.

Technorati Tags: brands, brand identity, brand marketing

With the newest round of Jordan commercials hitting the airwaves in recent days, there is only one thing that comes to mind… “Thank you Wieden + Kennedy, for you have done it again.” Each of the ads pushes the viewer to “become legendary.” And I must say, 60 seconds of Michael Jordan telling me I’ve probably just been making excuses, well, it cuts me to the bone. Each ad is awe-inspiring and each ad serves as a nice reminder that the brilliant advertising, it’s still out there. 

Technorati Tags: Michael Jordan, Nike, TV, sports, basketball, sneakers, shoes, commercial, advertising, branding, celebrity, spokesperson

 

The Left Right Project is meant to celebrate an icon. Adidas and 180LA teamed up to create a giant pair of Adidas shell tops. One shoe was given to an east coast team of artist at Surface2Air in New York, NY. The other was given to the creative team, Upper Playground in San Francisco, CA. In a classic east vs. west tradition, the two teams designed their shoes to reflect their coast. Each crew had 3 days to design their shoe. The teams met up in Venice Beach, CA to showcase their work.

This is a nice viral/digital/experiential project. It is an example of micro targeting with mass appeal potential. The viral was picked up by the sneaker community as well as the creative community. It’s very Adidas and I like that it doesn’t feel overdone or over budget. The Left Right Project is part of a larger Adidas Originals campaign, which includes “games” and events.

The creative part of people today depends on how well they can put together their company name and expound on that. We find unique names that can include out of nowhere names like perhaps Fizz or even Friendster. But with the proper implementation of marketing practices, you will be surprised at the impact that they can have when you talk about making them a household name.

We have seen a lot of them from past years. Names such as Carrier, Sony and Nokia were virtual unknowns back in the days. But thanks to the proper advertising and promotional campaigns, they are big names in the business today.

With that in mind, you can just imagine at how one crazy name can make a difference. Support that and build on it and you may find yourself counting your money before you even blink.

Technorati Tags: fizz, friendster, nokia, promotional, campaigns, business, money, advertising, marketing

A few months back, GoldRush wrote an interesting post on the Saturn “Anthem” spot and the potential that the “Rethink” mantra has on revitalizing a somewhat-lost brand. I’ve been watching the Saturn campaign with hope and anticipation over the past few months, and this morning, was media-blasted with the newest Saturn spot for the Vue, “Rethinking Everything” on broadcast TV.

This is definitely the most prominent presentation of the “Rethinking Everything” approach. It’s certainly an interesting stance, and this particular spot is a bit warmer and less in-your-face than the “Anthem” spot. While it’s nothing incredibly noteworthy in terms of creative, the visuals and the sound track do work well to communicate the feeling of hope and change. But at the moment, it still only seems like a corporate mantra. As Gavin insightfully commented on the Anthem spot,

I hope they also do something about the dealer network and the brand promise that it fails to deliver. Rebranding is not just for the aspirational part of your business — it should filter through all of your touchpoints.

Judging from much of the forum banter on SaturnFans.com, Saturn still has a long way to go before the Rethink mantra is fully implemented – and accepted with open arms. But there’s something about this re-brand that has me pulling for ‘em. We’ll see.

Online games are rampant these days and with the added advertising and promotions, they are bound to land more players for this growing popular game called World of Warcraft.

Any avid gamer who has been following the Warcraft Series are sure to be aware of this game through word of mouth. So with that said, you may ask why invest in television commercials? The fact is, the World of Warcraft is still a business and while they have saturated the market using the Internet, there are still untapped markets out there.

And what better way to market it in style other than with MR. T, a familiar figure in television who has an image like character representation in WOW.

Whoever came up with the idea of putting advertisements on clothing is a genius. Now, if you want a fairly cheap form of getting your point across, simply put it on in the morning. This form of advertising has been especially marketable with the upcoming presidential election. If you’re daring enough, you can show your support for your favorite candidate by wearing it for all to see; and some of the t-shirts are actually kinda’ catchy!

One thing you have to consider when you invest in advertising for food such as burgers is you have to put some spunk to it. Many people normally do not value the product being promoted if no emotional feeling is added to the mix. Apparently this is what Culver’s restaurants have added to the advertising mix; the matter of being emotionally connected with a product.

It is a fitting preparation towards starting the whole climax of the advertising strategy. The market audience can get a feel of what they are missing with these emotionally added factors that are normally overlooked when advertising prowess is concerned.

“This campaign is intended to further that emotional connection with the brand that we didn’t have before, to show [the product] and take it up another notch,” said Contino. “Emotional messaging is becoming ever more important . . . We have to show how we deliver the most to our guests through great restaurants, food and experience.”

(Source) Brandweek

Advertising is a strategy to get attention and provide colorful information and insights as far as promoting a certain product or service these days. Apparently, one thing that people fail to consider is the age factor. Kids are exposed to the various forms of mediums such as television and print advertising and from these modes alone, they get educated informally.

Advertising can help or hurt a business. A lot lies on how they are carried out and conceptualized. As far as the proper way to use these advertising strategies is concerned, social responsibility has to be added to the fray. You just have to be sensitive to the target market you are carrying out since not all people will analyze them.

On March 10th, Dr. Jean Kilbourne, an internationally recognized author and lecturer, visited the Fort Hays State University campus, describing how the advertising industry serves as a damaging element in the gender socialization process.

Her presentation, “The Naked Truth: Advertising’s Image of Women”, focused on a “toxic environment” created for the “sake of profit.”

(Source) The Edge

As far as photocopying is concerned, you cannot help but think if photocopying machines have a mind of their own in the real world. But if you want to promote the quality and reliability of your product, this Double A paper commercial is one for the books!

Using the famed boom of the movie “The Transformers” as part of its storyline, you just got to hand it to the makers of this video commercial for conceptualization. You just have to know how to maximize advertising opportunities while minimizing costs for talent fees known to be outrageous these days.