(TrendHunter.com) Fashionising makes a case for more naughty ads and editorials in 2009. Photographers like Terry Richardson would previously have been considered smut or too racy by established photo editors, but now skin…
As marcas tendem a cada vez mais criar meios menos intangíveis com os seus consumidores. A holandesa Heineken, por exemplo, inaugurou este ano a sua loja conceito em Amsterdã, convidando as pessoas a consumirem produtos, que não só as garrafas de cerveja, como forma de gerar maior fidelização. A Heinken The City, nome dado a concept store, tem um hotsite que serve para as pessoas conhecerem melhor as ofertas e os serviços oferecidos pela belíssima loja.
Ainda na Heineken The City, os visitantes podem encontrar acessórios de moda customizados exclusivamente com adereços personalizados da marca, cds de música produzido por dj’s, especialmente a Heineken, tickets promocionais para eventos e competições onde a marca patrocina, e muito mais. Tudo isso em um ambiente extremamente envolvente e inspirador.
Essa, com certeza, não deixa de ser uma incrível ação de brand experience para aumentar o contato da marca com seus potenciais consumidores e simpatizantes.
Veja abaixo algumas fotos tiradas pela Tjep Studio, escritório de design, dono do projeto arquitetônico.
(TrendHunter.com) Here it is, the most important posting on Trend Hunter (today) The iPhone unboxing. A man from Portugal got a 8GB iPhone, 3G, in advance of the 7/11 official launch. He said he didn’t pay anything, but…
(TrendHunter.com) Sometimes million dollar supercars just aren’t exotic enough. For Fulda, a high end tire maker, price was no object. They commissioned the Maybach Exelero to showcase their tire.
The 700 horsepower…
(TrendHunter.com) Eleni of NYC is just wicked when it comes to cookies. She really is an artist and baker rolled into one. If she has a hot car, she probably is every guys dream girl. Visit her site and look at the huge…
(TrendHunter.com) Kylie Minogue is the queen of brand revival, and now she’s ready for her biggest physical transformation thus far. Kylie, now 40, has been known to crank up the spice on her stage costumes, as well as…
(TrendHunter.com) The Germany-based company, Baumraum, designs and builds treehouses. Not the cookie-cutter, kiddy ones, but the super expensive, custom-built ones. They boast being able to build a house in any tree. Should…
(TrendHunter.com) A restaurant in Beirut is building off Lebanon’s war torn devastation by introducing a military theme. The “Buns and Guns” restaurant offers everything from bullet-shaped menus to a soundtrack of explosions…
(TrendHunter.com) In Ben Stiller’s latest movie, Tropical Thunder, the characters guzzle down Booty Sweat, an energy drink that was fictional when the movie was shot. I say ‘was’ because now Paramount Pictures wants to…
(TrendHunter.com) American Apparel are well known for sleazy ad campaigns. And these promotional American Apparel matches continue with the tradition.
The matches feature french actress Lea Seydoux flashing her boobs.…
(TrendHunter.com) In perhaps one of the most successful relaunches of a breakfast cereal, Shreddies have been reinvented with nothing more than a simple rotation.
The traditionally-boring cereal came out with a series…
(TrendHunter.com) T-shirts are something to wear, a canvas for art, and a place to keep the pulse of a thin slice of the American public. Whether Republican or Democrat, there are already numerous designs to choose fro…
(TrendHunter.com) M & M’s looked like they had a ground-breaking innovation on their hands when they launched My M & M’s, a service that lets you customize your candy-coated chocolates with text or your company logo, b…
(TrendHunter.com) As they say, first impressions count, so when you hand someone your business card, a well designed one is a must. However, a cleverly designed business card, not necessarily a shockingly different one…
(TrendHunter.com) When you contribute a huge amount of waste into the environment, and the world is suddenly aware of the issue, putting a spin on your waste is highly desirable. Coca-Cola arranged for some fine artist…
(TrendHunter.com) The kings of peculiar fashion, Viktor & Rolf, celebrate their unique work of the last 10 years with an exhibition at the Barbican Art Gallery in London. Holding true to their reputation, they are not …
(TrendHunter.com) Personal aluminum bottles are quickly gaining popularity, for health and ethical reasons. Klean Kanteen offers not only stylish plastic bottle alternatives, but the ability to customize them for marke…
(TrendHunter.com) H & M, the European brand now known around the world, has released images of their Fall 2008 ad campaigns, and the results are surprisingly not reflective of the brand.
The Swedish retailers, who ha…
(TrendHunter.com) What better way to show your support for your favorite presidential candidate than having his face smacked on your underwear? I am just glad that hip underwear brand Andrew Christian chose Obama and n…
(TrendHunter.com) Celebrities have been putting their brands on fashion for a decades, but recently Havaianas extended a similar invitation to makeup artists when they asked them to design limited edition sandals.
VI…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
