Hasta La Creative!

Incontinence.

There’s nothing fun about this problem, other than the millions of dollars it brings in. As the Baby Boomers of America get older and older — according to the U.S. Census, there are 76.4 million of them — the need for related products increases.

Unfortunately, biological things happen to the human body that forces companies to consider how to make money off those isses help resolve some of those pressing (and often embarrassing) ailments for aging denizens of the world.

That’s why Proctor & Gamble has decided it may be a profitable good idea to get back in the incontinence advertising game for the first time in more than 15 years.

We’re sensing a trend here.

(more…)

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