Walmart launched the View in Your Home augmented reality platform in its flagship mobile app in 2022, allowing shoppers to see a selection of products in AR before making a purchase. Now, the retailer is expanding its View in Your Home offerings with new AR features. Shoppers can now place multiple items into the room…
To promote the release of Teenage Mutant Ninja Turtles: Mutant Mayhem in theaters Aug. 2, Paramount partnered with Snapchat, Snapchat Lens creator Brielle Garcia and digital agency Pretty Big Monster to launch an augmented reality Snapchat Lens that turns people into a member of the Teenage Mutant Ninja Turtles. The TMNT Mutant Mayhem Lens uses…
Snap will allow augmented reality content creators to earn money for creating popular Snapchat Lenses through its new Lens Creator Rewards program. Through this program, the creators, developers and teams behind the top-performing Lenses on Snapchat will have the chance to receive payments of up to $7,200 each month. Snap will determine the top Lenses…
While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have matched Pokemon Go’s success), gaming companies like 30 Ninjas and Liquid City, two Verizon partner studios, continue to experiment with the use of AR in their projects. Pokemon Go revolutionized the use of augmented reality…
Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience through the Starbucks mobile app, by scanning a QR code in Starbucks stores or on the company’s website. The experience places floating sticky notes, photos,…
The Mid-Autumn Festival is still a few months away (it falls on Sept. 29), but confectionary company Lady M Confections is starting the celebration early by revealing its Moonglow Gift Set and accompanying augmented reality experience. The Moonglow Gift Set is inspired by garden moon gate arches. It features a keepsake jewelry box adorned with…
Rapper Drake is incorporating augmented reality into his It’s All a Blur tour by overlaying Snapchat’s popular Crying Lens on concert attendees. During Drake’s performance of “Laugh Now Cry Later,” the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as…
Immersive advertising isn’t just a game anymore. That’s true on several levels since the drive to “immersion” in media intersects with several trends upending the advertising landscape. There’s the slow death of cookies and the rise of artificial intelligence, both of which are poised to reduce search-driven impressions. And as content owners and publishers view…
To celebrate the 2023 Women’s World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women’s soccer. Seven augmented reality lenses have been created for the event, including a USWNT Team Tracker Lens that allows fans to view…
To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group messaging application. The Maybelline Beauty App allows Teams users to select from 12 virtual makeup filters that are applied to their face in augmented reality. These filters include…
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This collaboration will allow people in London Heathrow, London Stansted, Manchester and Barcelona airports to virtually try on products from 15 brands in augmented reality. The supported brands…
Self-tanning brand Bondi Sands partnered with beauty and fashion technology company Perfect Corp. to enable shoppers in the U.S., U.K., Europe and Australia to virtually try on its products in augmented reality. This virtual try-on experience (VTO) allows customers to try on Bondi Sands’ latest self-tan product, Technocolor, to find their desired shade before making…
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new version of the classic game powered by augmented reality. Space Invaders: World Defense challenges players to defend the real world from digital invaders….
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the company that will allow Jones to build and manage its own AR projects and campaigns in-house. Jones has a history of utilizing AR to…
National Geographic is celebrating Sharkfest this July with 72 hours of programming across National Geographic, Nat Geo Wild, Nat Geo Mundo, Disney+, Hulu and ESPN2. To mark the occasion, Verizon worked with National Geographic to launch an augmented reality experience that allows shark fans to see what it would be like to hang out with…
The WNBA Live fan festival will take place in Las Vegas from July 14-15 ahead of the AT&T WNBA All-Star Game on July 15. As part of this event, AT&T will offer an augmented reality experience that lets attendees try on virtual apparel in AR. The WNBA Live fan festival celebrates the intersection of the…
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the 2023 season, ARound has expanded its offerings by integrating real-time sports APIs to give Twins fans access to in-depth statistics during games. With…
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco. Created by Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco), the murals feature images of Bruce Lee…
The Premier League Summer Series runs from July 22-30, and to celebrate, the Premier League worked with metaverse consultancy Doppelg?nger and AR developer Rose Digital to launch an augmented reality trophy hunt that will give fans the chance to win a variety of prizes. The Premier League Summer Series will feature six Premier League soccer…
To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the Snapchat app. The Barbie AR lens allows people to virtually try on costumes inspired by the film in augmented reality. There are multiple options inspired by the…
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