Samsung: Cafe

Samsung: Cafe

Be careless. Samsung phones with Mobile Tracker.

Advertising Agency: Cheil Communications, Delhi, India

Samsung: Car

Samsung: Car

Be careless. Samsung phones with Mobile Tracker.

Advertising Agency: Cheil Communications, Delhi, India

Bafco Office Furniture: Rania

Bafco Office Furniture: Rania

This is Rania. She hates her car. She hates having to pay for two tickets. She hates sharing elevators. She hates trying on new clothes. She hates girls that look like this. And she hates this being the only romance in her life. The only satisfaction Rania ever gets is at work where she can move freely through her spacious open-plan office environment and really express her full personality.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008

Bafco Office Furniture: Elliot

Bafco Office Furniture: Elliot

This is Elliot. He still lives with his mother. This is his car. This is his best friend. His idea of fun. How he spends most of his evenings. And this is his job. The only thing that stops Elliot from putting a bullet through his middle-aged balding head is coming to work everyday where he can be more productive in his ergonomically designed office chair and feel like a real player.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008

Bafco Office Furniture: Dinesh

Bafco Office Furniture: Dinesh

This is Dinesh. He works in IT. He crosses many fashion boundaries. This is his favourite jacket. His idea of contemporary art. His music collection. Hopefully, for all our sakes, when Dinesh arrives at work everyday and sits down on his state-of-the-art chair at his well-designed desk in his stylish office, some of our taste will eventually rub off on him.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008

Bafco Office Furniture: Anas

Bafco Office Furniture: Anas

This is Anas. This is what he eats. What he drinks. What he reads. His casual wear. And his idol. He sports a yellow one. Yet the only thing that makes Anas feel like a real man is when he’s at work where he can sit in his stylish executive chair behind his big strong executive desk and naturally evoke a sense of power.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director / Copywriter: Vincent Raffray
Art Director / Photographer: Peter Walker
Released: January 2008

China: Suicide

China: Suicide

Alcohol is much more evil than a gun to the drivers.

Advertising Agency: Dentsu, Beijing, China
Art Director / Illustrator: Jin Yang
Copywriter: Monkey.Q
Published: January 2008

Children Of The World (India) Trust: Shadow

Children Of The World (India) Trust: Shadow

Adopt a child.

Advertising Agency: Euro RSCG, Mumbai, India
Creative Directors: Nilesh Naik, Nilesh Vaidya
Art Director: Tulika Tagore
Copywriter: Nilesh Naik
Photographer: Avadhut Hembade

Harpic Drain Opener: House 3

Harpic Drain Opener: House 3

Advertising Agency: EURO RSCG, India

Harpic Drain Opener: House 2

Harpic Drain Opener: House 2

Advertising Agency: EURO RSCG, India

Harpic Drain Opener: House 1

Harpic Drain Opener: House 1

Advertising Agency: EURO RSCG, India

Supor: Cut anything

Supor: Cut anything

Advertising Agency: CC&E Advertising, Guangzhou, China

Kiwi: Loafers

Kiwi: Loafers

Lets odours out.

Advertising Agency: Grey Bangkok, Thailand
Art Direction / Copy: Grey Bangkok
Illustration / Photography: Chub Cheevit Studio

Kiwi: Sneakers

Kiwi: Sneakers

Lets odours out.

Advertising Agency: Grey Bangkok, Thailand
Art Direction / Copy: Grey Bangkok
Illustration / Photography: Chub Cheevit Studio

Kiwi: Boots

Kiwi: Boots

Lets odours out.

Advertising Agency: Grey Bangkok, Thailand
Art Direction / Copy: Grey Bangkok
Illustration / Photography: Chub Cheevit Studio

Chupa Chups: Happy Sad Kid

Chupa Chups: Happy Sad Kid

Advertising Agency: Creative Juice\Sil Malaysia
Executive Creative Director: Sa’ad Hussein
Art Director: Ling Liang Yun
Copywriter: Mel Leong
Photographer: threesixty photography, Farid Yusof

Pelephone GPS Navigator: Numbers

Pelephone GPS Navigator: Numbers

Numbers is the forth book of the Old Testament which tells the story of the Hebrew people and their 40 year journey in the desert, after exiling Egypt.

Advertising Agency: Grey, Tel Aviv, Israel
Creative Directors: Yonatan Stirin, Tal Riven
Art Directors: Tal Riven, Moti Rubinstein
Copywriters: Tal Riven, Moti Rubinstein
Photographer: Ariel Van Straten
Published: December 2007

Bausch Lomb Soft Lenses: Clear Picture, 3

Bausch Lomb Soft Lenses: Clear Picture, 3

Soft lenses, clear picture.

Advertising Agency: Third Eye Mumbai India
Creative Director / Copywriter: Sushil Bhojane
Illustrator: Shreyas Godambe

Bausch Lomb Soft Lenses: Clear Picture, 2

Bausch Lomb Soft Lenses: Clear Picture, 2

Soft lenses, clear picture.

Advertising Agency: Third Eye Mumbai India
Creative Director / Copywriter: Sushil Bhojane
Illustrator: Shreyas Godambe

Bausch Lomb Soft Lenses: Clear Picture, 1

Bausch Lomb Soft Lenses: Clear Picture, 1

Soft lenses, clear picture.

Advertising Agency: Third Eye Mumbai India
Creative Director / Copywriter: Sushil Bhojane
Illustrator: Shreyas Godambe