Pratidin: Recycle

Pratidin: Recycle

Every second 12 trees are cut to manufacture paper.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Director: Partha Chowdhury
Copywriters: Sujoy Roy, Uttaran Chaudhuri
Released: December 2007

SM Store: Kids

SM Store: Kids

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director / Illustrator: N. Satheesh Kumar
Copywriter: Sabu Paul
Published: March 2007

SM Store: Women

SM Store: Women

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director / Illustrator: N. Satheesh Kumar
Copywriter: Sabu Paul
Published: March 2007

SM Store: Lev Tolstoy

SM Store: Lev Tolstoy

Books cost tree. Watch a movie.

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director: N. Satheesh Kumar
Copywriter: Sabu Paul
Published: June 2007

Kanchuki: Zebra

Kanchuki: Zebra

Discover yourself in lace.

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director / Illustrator: N. Satheesh Kumar
Copywriter: Sabu Paul
Published: March 2007

Kanchuki: Cheetah

Kanchuki: Cheetah

Discover yourself in lace.

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director / Illustrator: N. Satheesh Kumar
Copywriter: Sabu Paul
Published: March 2007

Kanchuki: Flowers

Kanchuki: Flowers

Discover yourself in lace.

Advertising Agency: Out of the Box, New Delhi, India
Creative Directors: Viral Pandya, Sabu Paul
Art Director / Illustrator: N. Satheesh Kumar
Copywriter: Sabu Paul
Published: March 2007

Y&R: Newspaper

Y&R: Newspaper

We might not all believe in reincarnation, but we do believe in recycling.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Ramzy Haddad
Art Director: Farah Faour
Copywriter: Charlotte Danby
Published: January 2008

Y&R: Shopping bag

Y&R: Shopping bag

We might not all believe in reincarnation, but we do believe in recycling.

Advertising Agency: Y&R, Abu Dhabi, UAE
Creative Director: Ramzy Haddad
Art Director: Farah Faour
Copywriter: Charlotte Danby
Published: January 2008

Egaro: Freedom Sale

Egaro: Freedom Sale

Prices fall. Get up to 50% off at the Freedom Sale.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Soubhik Payra
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Photographer: Sanjib Ghosh
Released: August 2007

Khadims: Orange

Khadims: Orange

Buy shoes and win a house.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Illustrator: Sudip Mitra
Photographer: Sanjib Ghosh
Published: December 2007

Khadims: White

Khadims: White

Buy shoes and win a house.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Illustrator: Sudip Mitra
Photographer: Sanjib Ghosh
Published: December 2007

Khadims: Red

Khadims: Red

Buy shoes and win a house.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Partha Chowdhury, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Illustrator: Sudip Mitra
Photographer: Sanjib Ghosh
Published: December 2007

Julian Day School: Talpatar Sepoy

Julian Day School: Talpatar Sepoy

Get flexible – Children’s aerobic classes at school.

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Soubhik Payra,
Soham Chakrabarti, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Released: September 2007

Blondes Salon: Fresh Hairstyles

Blondes Salon: Fresh Hairstyles

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Partha Chowdhury, Soubhik Payra, Altaf Hossain
Copywriters: Sujoy Roy, Uttaran Chaudhuri, Namrata Achowe
Released: September 2007

Calcutta School of Music: Learn to appreciate

Calcutta School of Music: Learn to appreciate

Advertising Agency: Ogilvy & Mather, Kolkata, India
Creative Director: Sumanto Chattopadhyay
Associate Creative Director: Sukhendu Mukherjee
Art Directors: Sukhendu Mukherjee, Soubhik Payra, Soham Chakrabarti
Copywriters: Jayatsen Bhattacharya, Sujoy Roy, Uttaran Chaudhuri
Released: September 2007

Walhi: Branch

Walhi: Branch

Only breaking a branch yet breaks a life cycle.

Advertising Agency: BBDO Indonesia, Jakarta, Indonesia
Creative Director: Didit Indra
Art Director: Anvin Kurniawan
Copywriter: Indiana
Digital Imaging: Adrianka
Published: September 2007

Cathay Pacific Hong Kong International Race: Basketball

Cathay Pacific Hong Kong International Race: Basketball

Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini

Cathay Pacific Hong Kong International Race: Dog

Cathay Pacific Hong Kong International Race: Dog

Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini

Cathay Pacific Hong Kong International Race: Taxi

Cathay Pacific Hong Kong International Race: Taxi

Watch out for the biggest race in Hong Kong.

Advertising Agency: McCann Erickson Hong Kong
Creatives: Carol Lam, Sylvester Song, Don Ellis
Photographer: Jean Leprini