One of the World's Most Expensive Auto Brands Just Shot an Ad Entirely on iPhones
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Of all the brands to prove that video productions don’t have to be elaborate, overpriced boondoggles, the last name you’d expect would be Bentley.
And yet here we are, with a slick short film shot entirely on the iPhones and edited on iPad Airs that come standard in the backseat of the $300,000 Bentley Mulsanne.
The goal was, of course, not to celebrate affordable efficiency. Instead, the creators were hoping to convey the auto’s connectivity features, which include a WiFi hotspot and the “twin electrically deployed picnic tables with concealed iPad holders.”
The brand obviously risks looking like an old codger waving around a popular kid’s toy, and many 99 percenters will likely see the clip’s dialogue between design execs as elitest windbaggery that conveys little actual information.
But the video definitely seems to be striking a chord for quite a few of the brand’s passionate fans. It’s been viewed more than 700,000 times on YouTube, where users have given it nearly 3,500 thumbs up compared to just 199 thumbs down.
To see how the video was cut together, watch the making-of footage that begins around the 3:15 mark.
. The premise of this “game” was that the iPhone ”baby” cried and fussed loudly, not stopping until the iPhone user shook the phone vigorously.