Hasta La Creative!

South African design agency Mark recently mocked up some Underpantones—underwear that come in various Pantone colors. They're intended for both men and women, and each pack is helpfully labeled with the color's swatch number. Some are hailing Underpantones as wonderful social commentary, in that they call attention to just how overexposured the Pantone brand is becoming—sort of like the Helvetica font, post-documentary. On the other hand (or cheek), making a Pantone product isn't a terribly effective way to thumb one's nose at all those charlatans making Pantone products. I do want to see someone in a pair of Pantoneloons next, though. More images below. Via PSFK.

Franck Vinchon has developed a way to experience his book ‘Tranches de mort’ (Société des Ecrivains) on the Internet. He has launched a ground-breaking application on Facebook to allow people to understand what guided him during the writing of his unexpected book.

‘Tranches de mort’ has taken a unique approach to death, following some iconic characters whose stories explain that death is not just an accident but the fair result of everything you experience in your life. From that belief sprung the Facebook app ‘My Own Epitaph’, which generates words written on your gravestone, using information from your Facebook profile, making use of all those slices of life that you placed on the social network. The result – some crazy and cynical epitaphs that display the provocative and entertaining style of the book.

You can experience it now by following the link http://www.my-own-epitaph.com/ (application in French and in English). What will be written on your gravestone?

Advertising Agency: SLAVA, Moscow, Russia
Copywriters : Franck Vinchon, Viktor Sokolov (SLAVA Moscow), John Mark Fitzpatrick (SLAVA Moscow)
Art Director: Denis Lapshinov (SLAVA Moscow)
Production Director: Demjan Petrov (Zero Agency Moscow)
Photographer: Max Morev

Original Penguin by Munsingwear has launched its first global social media-based marketing campaign across an especially dedicated YouTube channel along with Facebook and Twitter pages.
The campaign, from independent advertising agency La Comunidad, is centered on the legendary Original Penguin Jacket and inspired by its incredible story of being rediscovered after 40 years.
Promoting a conversation between the brand and its fans through an iconic symbol of its past, the Jacket’s social media profiles host witty, multi-media content including photos, videos and commentary updated on a daily basis. Reminiscing about its glorious past, sharing its perspective on pop culture, documenting its adventures and whereabouts and sharing gems of wisdom and inspiration along the way, the Jacket engages with consumers in real time around originally created content.

Thousands of players from around the world have been helping Lewis to uncover clues, solve puzzles and complete online tests. To launch episode 2 of the game, Thierry Henry has sent a message to his friend Lewis, asking him to help find a priceless statue that has been stolen from his home in Barcelona.

To join the adventure and help Lewis solve this next mission, visit www.secretlewis.com