Advertising: Beware the April Fools’ Jokes Coming From Madison Avenue

April 1 is a day for pranksters, and businesses and chambers of commerce are vying for top attention.

    



Media Decoder: Madison Avenue Springs April Fool’s Pranks Early

Retailers and advertising agencies started their April Fool’s campaigns early this year for much the same reason that they front-run Christmas and Super Bowl campaigns: the ability of social media to convey and amplify marketing messages.

Ghost Beach Band Debates Piracy on Times Square Billboard

The Brooklyn band Ghost Beach addresses the debate over music piracy in a big way: on an LED billboard above the American Eagle Outfitters store in Times Square.