Hasta La Creative!

In China drinking unsafe water is common, especially in poorer and remote villages. There are about 300 million people with no access to clean drinking water and hence their lives are severely threatened. City folks could hardly relate to the situation. So Greenpeace urgently needs to raise awareness of this pressing issue among both local Chinese in big cities and foreign visitors. Target the city stickers with the message: Imagine if you had to drink contaminated water like your fellow citizens in the remote and poorer areas. Floor stickers – designed to resemble puddles of water – are placed in Beijing’s commercial and tourist districts. When pedestrians passes by and look down, they see the reflection of a poor child scooping from the poodle of dirty water and drinking it. The copy reads: “Every 17 minutes, a child in China dies from drinking polluted water”. During the campaign period, these floor stickers caught the attention of scores of pedestrians. They stopped to read the message and took note of the website address. There was a 20% increase in the number of hits on the Greenpeace website during the same period. Many curious passer-bys also took pictures of the “puddles” stickers.

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Art Directors: Zhi Guo Zhou, Bin Bin Zhang, Gang Zhao, Ke Shen
Copywriter: Albion Li
Retouching: Alva Oh, Bin Bin Zhang
Photographers: Alex Kai Keong, Li Jian Zhang

Show the benefits of the product in a creative manner, in order to attract attention on the special product placement in the supermarkets. Making the Ajax Glass effect clear for everybody. In order to do so, they used the entrance doors in the supermarkets, modified to look like they’re dusty. When the doors were closed you could not see anything, just a blurred image. When the doors opened two big squeegee “cleaned” the window, leaving a crystal clear view of the supermarket interior.

Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Dan Costea
Copywriter: Alina Rosioreanu
Additional credits: Danieala Munteanu, Diana Stancu
Released: November 2009

XXL carwash has a carwash-lane that uses brushes made of non-synthetic, textile cloth. Therefore cars get a label ‘sticking out’ like they sometimes do out of the collar of one’s clothes. The label on the car is informing it’s owner how to take care of their car. The washing label is a voucher, which gives car-owners 50% discount on all washing programs during a three-week period.

Advertising Agency: Houdini, Amsterdam, The Netherlands
Creative Director: Boris Peters and Wilbert Leering
Concept: Arthur ‘T Mannetje, Peter Halma and Sophie Lever.
Art Director: Arthur ‘T Mannetje, Peter Halma
Copywriter: Arthur ‘T Mannetje, Peter Halma
Published: November, 2009

Advertising Agency: Artplan, Rio de Janeiro, Brazil
Creative Director: Roberto Vilhena
Art Director: Bernardo Romero
Copywriter: Ricardo Dolla

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Advertising Agency: TBWA\MAP, Paris, France
Creative Directors: Sébastien Vacherot, Manoelle van der Vaeren
Art Directors: Julien Boissinot, Nicolas Pontacq
Copywriter: Kevin Salembier
Art Buyer : Vanessa Barbel
Illustrators: Jorge Alderete, Bobdob, Christopher Lee, Fernando Falcone, Les Jean Spezial, Adrian Johnson, The Little Friends of Printmaking, Ben Newman, Jeff Soto, Mark Verhaagen
Published: April 2009

Advertising Agency: Saatchi & Saatchi, Indonesia
Creative Director / Copywriter: Juhi Kalia
Art Director: Liliek Adelina
Illustrator: Jermy K. Hartono
Other additional credits: Dini Makmun, Shanty persada, Daniel B, Annisa M
Released: August 2009

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Directors: Tony Sarroca, Rodrigo Richards
Art Director / Copywriter: Joaquin Molina

Be honest, we’d all like to be a little like Don Draper, wouldn’t we? Well, with the third season of Mad Men, we can. By watching each episode, we’ll all soon be chain-smoking, shagging and drinking on-the-job like there’s no tomorrow. Well, that’s what DraftFCB Auckland would have us believe. The TV and radio spots, plus outdoor and online work all challenge audiences with the line ‘howDonareyou.com’ – which, you guessed it, is the address of a site where we can all get a helping hand increasing our ‘Don-ness’. DraftFCB even gave journalists a helping hand, by sending them a hand-made ‘Don Doll’ action figure of their own (complete with authentic hand-stitched houndstooth suit and trilby hat) – just the thing for picking up a few tips on Dressing like Don. Or maybe practicing a few moves on some poor, unsuspecting female action figures.

Advertising Agency: DraftFCB, Auckland, New Zealand

Advertising Agency: GJP Advertising + Design, Toronto, Canada
Chief Creative Officer: Alan Gee
Creative Directors: Lisa Greenberg/Trevor Schoenfeld
Copywriter: Ross Pryde
Art Director: Chris Duchaine

Target: create awareness of human trafficking in the production process of the goods we buy everyday.

Advertising Agency: Saatchi & Saatchi, Switzerland
Executive Creative Director: Derek Green
Creative Director: Philippe Schwaar
Copywriter: Boris Declerck