“Check out the black belt / there are 70 million Taekwondo masters all over the world.”
Agency: Brown Breath, Seoul, South Korea
Creative Director: Ic Seo Huh
Art Director: Tae Hwan Lee
Copywriters: Young Jun Song, Eui Seon Roh
Photographer: Kwon Jin Kim
Shield Security, a security company based in Amsterdam, is looking for experienced colleagues. These days it is particularly hard to find good security personnel. That’s why special Jobcases were created: briefcases containing a recruitment message written in steel letters. When scanned at airports and other public locations, working security officers can read Shield Security’s surprise job advert clearly. Apart from special promo teams, Shield Security uses the briefcases whenever they travel.
Advertising Agency: New Message, Amsterdam, The Netherlands
Concept: Chris Sant, Dieuwer Bulthuis, Hugo Rütter, Lennart Wienecke
Account/PR: Catherine Dijkstra
Released: December 2009
Advertising Agency: Extreme Group, Halifax, Canada
Creative Director: Shawn King
Art Director / Copywriter: Jeff Simpson
Photos: Aaron Mckenzie Fraser
Released: August 2009
To promote the Twilight Book Saga in time with the launch of the new movie, US Sydney went around biting the necks of people in billboards and adshells around Sydney. There wasn’t a fashion model in Sydney safe from getting bitten.The trend took off in social media, with fans of Twilight sticking their own red dots on adshells to create vampire victims everywhere.
Advertising Agency: US, Sydney, Australia
Creative Director: Josh Moore
Art Director: Adrian Ely
Copywriter: Nigel Clark
Brief was to show how Altschul Orthodontics gives you a beautiful straight smile. The solution: photograph crosswalks around the city and manipulate them to show a photo of the crosswalks before they were straightened.
Advertising Agency: Marked for Trade, USA
Art Director: Phil Jones
Published: September 2009
“Flat tire? Het Zwarte Fietsenplan. Sales and repairs.”
Het Zwarte Fietsenplan is a bike shop with several stores in Amsterdam. To make people aware that they can have their repairs done at Het Zwarte Fietsenplan we put stickers on the well-known cycle lane signs in the street. We placed our stickers so that the bikes on the signs seem to have a flat tire. In this way we invite everybody to get their tires fixed at Het Zwarte Fietsenplan.
Advertising Agency: N=5, Amsterdam, The Netherlands
Art Directors: Paul Bakker, Ed van Bennekom
Copywriter: Jasper Diks
Photographer: Reza Harek
Published: December 2009
Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive , Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yaneev Avital
Art Director: Nathan Freifeld
Copywriter: Oz Frenkel
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Revital Levy
Production: Hagai Ramati
“There’s no need for CDs in Cape Town.”
Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Doug Larter, Darren McKay
Art Director: Denver Brent
Copywriter: Natalie Rose
Photographer: Natalie Rose
Published: December 2009
Cesviamo (www.cesviamo.org) is an italian social network created by Cesvi, a non-profit cooperation and development organization of social utility. The basic idea of the network is very simple: you can make a bet envolving all your friends in order to raise money for social issues. In this case, they had 3 goals: to increase the awareness of the website, to explain how the social network works turning fundraising into “funraising”, and to make people – and above all students – more conscious about AIDS, an actual and vivid issue. So they launched the biggest bet ever: the “Condom Mob” – 100 young person in a condom against AIDS! The word of mouth has grown up trough the main social networks (facebook, twitter, friendfeed) and the event took place inside two italian universities: the first one in Milan, well known for communication studies, and the other one in Genoa, specialized in medical studies. The result was beyond their expectations! In the first case they managed to reach 223 person entering the condom, while in the second case the person involved was 230! The media coverage of the campaign was and still it is beeing impressive (tv, radio, magazines, social networks and hundreds of website and blogs). In the end the bet was won, and Cesvi saved the life of a child in Africa preventing him from AIDS (in detail, Cesvi supplied a complete therapy that reduces nearly 100% the risk of aids transmission from a HIV positive mother to her child).
Advertising Agency: Now Available, Milan, Italy
At the end of the year Heineken put the famous Walk-in Fridge commercial on air once more. At the same time we created a little mystery by putting huge Walk-in Fridge boxes on the streets of Amsterdam on garbage day, to imply that the huge fridge was actually for sale and that people were actually buying it.
Advertising Agency: TBWA\Neboko, Amsterdam, The Netherlands
Creative Directors: Jorn Kruijsen, Jeroen van de Sande
Art Director: Jorn Kruijsen
Copywriter: Jeroen van de Sande
Illustrator: Des de Kousemaeker
Photographer: Rene Mesman
Giant constrictor snake squeezing complete Copenhagen citybus.
Advertising Agency: Bates Y&R, Copenhagen, Denmark
Creative Director: Ib Borup
Art Director: Peder Schack
Agency Producers: Josephine Winther-Poupinel, Steen Nøhr
Other credit: Erich Karsholt
The McDonald’s giant interactive LED billboard at London’s Piccadilly Circus was created to do more than just sell burgers, It is an interactive poster allows the 34 million people that pass it every year to actually live the brand’s value of Simple Easy Enjoyment. Using a series of 40 second iconic still and moving images, people can take pictures of them with our poster as a backdrop and create a fun photo of them appearing to wear or do something. The digital technology allows us to display a variety of creative executions – London-centric (e.g. bowler hat), seasonal (e.g. umbrella) and tactical (e.g. Mother’s Day, Halloween). Already in the short time that the poster has been live, a Flickr group has been created and when you go down to Piccadilly Circus you’ll now see people striking strange poses as they manoeuvre into position for their perfect shot.
Advertising Agency: Leo Burnett , London, UK
Creative Director: Jonathan Burley
Copywriters / Art Directors: Garry Munns, Monty Verdi
Photographer: Tiff Hunter
Agency Producer: Claire Taylor
Post Production: The Moving Picture Company
Director: David Haupt
Producer: Lieanna Campbell
Advertising Agency: Tempo Advertising, Bucharest, Romania
Creative Directors: Adrian Preda; Bogdan Costin
Art Director: Viorel Holovaci
Copywriter: Vlad Martis
Published: November 2009
“Nothing protects your home like a dog. A loyal companion is waiting. Adopt one.”
Advertising Agency: Grey, Kuala Lumpur, Malaysia
Creative Director: David Sin
Art Directors: Phoecus Lee, David Sin
Copywriters: Charlene Ong, Collin Yeoh
Advertising Agency: Cundari Advertising,, Toronto, Canada
Creative Directors: Andy McKay, Andy Manson
Art Director: Andy McKay
Copywriter: Andy Manson
Released: November 2009
“To dramatize how precisely Wüsthof knives can cut an onion calendar was created, in which an onion was cut into 365 slices. Precisely as many as there are days in the year. Perfect for a tear-off calendar.”
Advertising Agency: Serviceplan, Germany
Creative Directors: Alex Schill, Matthias Harbeck, Helmut Huber, Florian Drahorad
Art Directors: Christian Sommer, Ivo Hlavac, Sören Porst
Copywriters: Nicolas Becker, Tom Hauser
Account Supervisor: Lena Inderwiesen
Photography: Layoutsatz 2000
Production Company: Pinsker Druck & Medien
Advertising Agencyy : Marcel, , Paris, France
Creative Directors : Anne de Maupeou, Frederic Témin
Art Director : Youri Guerassimov
Copywriter : Gaëtan du Peloux
Photographer : Vincent Mercier
Advertising Agency: Kitchen Leo Burnett, Oslo, Norway
Art Directors: Eirik Stensrud, Per Erik Jarl
Copywriters: Thomas Askim, Christian Hygen
Friends of Cancer Patients asked them to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. They came up with an ambient idea to highlight this fact: 300 beach towels, shaped like coffins, were displayed around the beach and distributed among the public. The initial reaction of the beach goers was shock, followed by an instant appreciation of the gesture; many of them even asking for free sunscreen.
Advertising Agency: JWT, Dubai, United Arab Emirates
Executive Creative Director: Chafic Haddad
Art Director: Kedar Damle, Zeinoun Chamaa, Tarek Samaan
Copywriter: D V Hari Krishna
Account Supervisor: Prabhakar Iyer
Advertising Manager: Sawsan Al Madi
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
