Advertising Agency: Ogilvy, Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Guy Sinclair, Ramzi Moutran
Art Director: Leo Rosa Borges
Copywriter: Amina Abdel-Halim
Designer: Lina Al Amoudi
Lying in the sun around the middle of the day is dangerous. Most people are aware of the fact but still underestimate the risk. In order to make people aware of the dangers of skin cancer, they carried out an unusual operation. On the hottest day in July, they went into Zurich’s biggest park and hung tags with the words “Sun kills” around the toes of anyone they found sleeping in the sun, turning the place into the world’s largest morgue. The campaign generated a lot of feedback and several newspapers ran stories about it.
Advertising Agency: Wirz/BBDO, Zurich, Switzerland
Creative Director: Matthias Freuler
Art Director: Kim Sokola
Copywriter: Tom Zürcher
Resto Van Harte sets up eating-houses where people from the same area can meet each other while enjoying a healthy and cheap 3-course menu. To continue this they depend on financial support of contributors. Loneliness is a problem for more than 300.000 Dutch who have no friends or family. Resto VanHarte wants to get those people out of their solitude and brings them together. To let the contributors experience what the effect is of social solitude, Lowe?Draft a confronting DM-package.
Advertising Agency: Lowe/DraftFCB, Amsterdam, The Netherlands
Challenge: Shockingly introduce the new Toyota Yaris in the male and female youth segment, Hatchback car users.
Idea: Transforming the 3 prinicipal competing models (VW Gol Peugeot 306 and Renault Clio) in the new Toyota Yaris, inviting owners to test drive and challenging them to “change” their cars “old” with the new Yaris.
Strategy: Blankets were used vinyl printed with the design of the new Toyota Yaris, to cover all competing models that were parked in the places most frequented by the target: college parking lots, malls, pubs and nightclubs. When the owner approached the car covered puzzled, appeared a couple of promoters who removed the blanket and handed him a gift (top sun). They had previously placed the invitation to test drive the pilot’s side mirror.
Results: The results showed a 21% of a total of 1.630 contacts for the test drive. 80% of sales to date have been specified in the youth segment.
Advertising Agency: Positivo/Pragma DDB, Peru
Creative Directors / Art Director / Copywriter: César Barrios
“Milk makes you stronger.”
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
“2009 F-150. Tow more with confidence.”
Ambient billboard for the new ‘09 F-150’s greater towing capacity – shown inside Ford Field, home to the Detroit Lions.
Advertising Agency: JWT, Detroit, USA
Executive Creative Director: Toby Barlow
Creative Director: John Godsey
Art Director: Matt Swanson
Copywriters: AJ Musial, John Godsey
Advertising Agency: McCann Worldgroup, Mumbai, India
Regional Executive Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Sandip Gaikwad, Milind Palav
Copywriter: Lolita D’souza
Photographer: Saish Kambli
Direct mail campaign to raise awareness of the plight of abandoned babies in Israel.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Isreal
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Aia Bechor
Copywriter: Tom Reuveni
Account Executive: Elad Kuperman
Studio: Eyal Orlee
Published: January 2010
The purpose of the promotion was to inform customers about LKJ’s effort to create new hairstyles over the years. Also, with the 37% discount coupon they were offering to celebrate their 37th anniversary, the targets were to experience LKJ and eventually become a potential client.
Advertising Agency: Diamond Ogilvy, Seoul, South Korea
Executive Creative Director: Wain Choi
Creative Director: Yeonjoo Shin
Art Directors: Jinwook Jung, Kyungmin Do
Copywriter: Andy Kim
Illustrators: Jinwoo Kwon, Hyungyu Kim
Photographer: Namki Park
Published: November 2009
“Gran Pantalla. Billboards you can see from far, far away.”
Advertising Agency: McCann Erickson, Madrid, Spain
Creative Director: Leandro Raposo
Art Director: Javier Wandosell
Copywriters: Leandro Raposo, Isidro Casanova
Illustrator: Javier Wandosell
Producer: Silvia Gutiérrez
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We used existing great movies with great actors in which IKEA products are seen accidentally. With a smart and clever trick we directed the people’s attention to the IKEA products. Guerilla promotion teams equipped with powerful portable projectors brought names and prices of IKEA products during the movie on the screen – next to Brad Pitt, George Clooney and other famous actors. This surprising execution fits perfectly to the IKEA principle: surprise the many people with fresh ideas for everybody’s everyday life. After the show we consequently distributed IKEA catalogues in front of the cinema.
Advertising Agency: DDB, Berlin, Germany
Creative Directors: Tim Stübane, Birgit van den VAlentyn
Art Directors: René Gebhardt, Björn Kernspeckt
ECD: Stefan Schulte
CCO: Amir Kassaei
Account Director: Stephen Kimpel
Account Manager: Petrick Baschinski
Graphic: Peter Schönherr, Anke Zink
Even their holiday card fits into tight spaces. Happy Holidays from smart Canada.
Advertising Agency: BBDO, Toronto, Canada
Executive Creative Director: Ian MacKellar
Art Director: jaimes zentil
Copywriter: Craig McIntosh
Agency Producer: Tom Burton
Typographer: Evan Dermit
Senior Account Director: Steve Groh
Account Manager: Andrew Hayes, Robin Steele
Advertising Agency: Gitam BBDO, Tel Aviv, Israel
Creative Directors: Guy Bar, Danny Yakobowitch
Art Director: Yuval Davidov
Copywriters: Orel Bitan, Asaf Katz
Published: December 2009
Advertising Agency: TBWA\Germany, Düsseldorf, Germany
Creative Directors: Kai Röffen, Fabian Kirner
Art Directors: André Heinrichs, Sebastian Schnell
Copywriters: Michael Manke, Tobias Feige
Production Company: Pirates´n Paradise, Düsseldorf
Agency Producer: Alexander Langer
Sounddesign: 3klang GmbH
Account Manager: Paul Unger, Bernhard Schürmanns, Kirsten Dümpelmann
Marketing Manager NISSAN Center Europe GmbH: Michel Jansen
A poster covered with sealed air bubbles invites polution plagued pedestrians to soak up the fine mountain air in the car-free mountain resort «Braunwald» (Switzerland). A campaign by «Braunwald Tourism» in all major cities in german-speaking Switzerland.
Advertising Agency: Wirz BBDO Network, Zurich, Switzerland
Creative Director: Hanspeter Schweizer
Art Director: Conny Jäger
Copywriter: Hanspeter Schweizer
Generate donations for the Alzheimer Society Hamburg by confronting the people about the nature of Alzheimer disease. They created a city-map without street names and displayed it at hotels, bars, tourist information points and restaurants in order to adress people exactly in the moment, they need orientation the most. A 19% increase in calls and a 5% increase in donations to the Alzheimer Society Hamburg.
Advertising Agency: DraftFCB, Hamburg, Germany
Creative Director: Alexandra Höhn
Art Director: Malte Timm
Copywriter: Thomas Völker
Published: September 2009
“For many people in Barcelona this is their home. Give Barcelona a roof. arrelsfoundation.org.”
Advertising Agency: Altraforma, Barcelona, Spain
Art Director: Francesc Morata
Copywriters: Yoryo Hortolá, Toni Tugores
Photographer: Anna Permont
Published: January 2010
[See post to watch Flash video]
A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald’s. Agency Cossette, Vancouver.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: wendy moriarty
Account manager: Nadine Wilson, Kim Prosser
Build: Dyna Graphics
In Tot Mom, Sydney Theatre Company’s latest production, Steven Soderbergh has created a compelling look into how a crime can come to grip an entire nation through intense media and public attention. We worked with Sydney Theatre Company to create an outdoor, press and online campaign for the production that turns the media and public attention of the case into the advertising itself. The website acts as a platform through which users can discover and investigate the Caylee Anthony case through the mass of media it has generated. The site also offers the public the opportunity to leave their own comments. The comments left on the site are then used in the posters and press advertising, creating a recurring cycle of opinion, interpretation, and discovery. http://www.sydneytheatre.com.au/2009/tot-mom/talkback/
Advertising Agency: Clemenger BBDO, Sydney, Australia
Executive Creative Director: Richard Maddocks
Creative Director: Nic Hodges
Art Director: Chris Badger
Copywriter: Nic Hodges
Web development: Brent Della Valle, John Knuttson
Published: December 2009
Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director : Kristoff De Prins
Copywriter : Philippe Blondé
Graphic Designer: Wim Sels
Account team: Matthieu De Winter, Dimitri Mundorff, Eveline Vincke
Contacts: Alexandre De Preter, Cédric Donck
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