“Insert your hand to get the feeling.”
Advertising Agency: Saatchi&Saatchi/Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Director: Rod Henriques
3D Illustrator: Lars Zimmermann
Account: Linda-Aileen Schlodder
Photographer: Georg Dörr, Martin Joppich (Lumen)
Published: December 2009
Brief: Create attention and interest for the famous Swedish travel agency TICKET as a provider of Last Minute Travel.
Solution: We went for a creative media solution and created an ad were the person in the picture is reading the same magazine that the viewer of the ad is holding. The headline, Last Last Minute Travel, concluded the message.
Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Erik Dagnell
Copywriters: Petter Dixelius, Erik Wingfors
Photographer: Sven Prim
Published: February 2010
Hygiene Color Bleach removes stains fast. From a distance, it appears there is a stain on the clothes, but as one comes closer, the stain disappears.
Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Chief Creative Officer: Martin Lee
Creative Director: Thidarat Nitikijphaiboon
Art Director: Apichai Inthutsingh
Advertising Agency: BDDP & Fils, Paris, France
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Julien Attard, David Derouet
Released: December 2009
As part of the Australian Red Cross’ mandate to promote and educate the Australian public about the laws of war, better known as International Humanitarian Law, an integrated campaign ‘Even Wars Have Laws’ from The Fuel Agency has been launched across Australia.Together with an online component (redcross.org.au/evenwarshavelaws) where Australians can have their say, cities around Australia have been adorned with an ‘in your face’ ambient campaign, bringing the reality of these laws closer to home by encouraging people to learn more about International Humanitarian Law.
Advertising Agency: The Fuel Agency, Australia
Executive Creative Director: Rod Clausen
Senior Copywriter: Simon Robins, Toby Blackler
Senior Art Director: Ed Bechervaise
Account manager: Mary Atley
To highlight the fact that we can help blind people see what’s happening, DDB Hong Kong created a special bus stop installation featuring posters of some of the biggest stories over the last decade. However, the iconic visuals were formed entirely from Braille.
Advertising Agency: DDB, Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon, Paul Chan
Copywriter: Paul Chan
Art Director: O’ Poon
Agency Producers: Ng Ka Lok, Gary Wong
Photographer: Gary Man
Israels leading door manufacturer Rav-Bariach came out with a campaign to launch their new line of designers doors. By identifying the front door of a house as the very face of the home, the aim was to create a status symbol out of the common front door. The medium selected for this campaign was the front door, the very place where the consumer comes into contact with the product on a daily basis. In the late hours of the night, tens of thousands of hangers were distributed and hung on the doors of households across Israel. Through the use of humour and a targeted touch point, they managed to reach their consumer at the very place where there message really hit home. The campaign transformed the new line of designer doors into an overnight success. Awareness and fondness of the product, as well as the number of calls and orders via the call centre, all rose significantly.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
Chief creative officer: Yoram Levi
Creative Director: Tal Perelmuter
Art Director: Idan Gilboa, Uri Dagan
Copywriters: Yoad Mick
Studio: Limor Tzell
Account director: Idit Zuckerman
Account supervisor: Nir Federbush
Account executives: Shani Shaul, Yael Sulzbacher
Published: January 2010
Advertising Agency: Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Rod Henriques, Elena Sautner, Manuela Schwarz
Photographers: Georg Dörr, Martin Joppich
Account: Marc Brücher
Published: October/November 2009
“Keskin rims all the year round.”
Advertising Agency: Saatchi&SaatchiX, Frankfurt, Germany
Creative Director: Mark Karatas
Art Directors: Rod Henriques, Elena Sautner, Manuela Schwarz
Photographers: Georg Dörr, Martin Joppich
Account: Marc Brücher
Published: October/November 2009
Advertising Agency: Unitas/RNL, Santiago, Chile
Executive Creative Director: Pancho González
Creative Director: Armando Macchi, Ricardo Gómez
Copywriter: Ricardo Gómez, Armando Macchi
Art Director: Armando Macchi, Koop González
Agency Producer: Calle/RNL
Mercedes-Benz asked us to get people excited about the release of the SLS AMG at the 2009 Frankfurt Auto Show. Jung von Matt/Alster, Hamburg needed to use traditional media in a new and unseen way.Solution:Gorgeous styling, 571 horsepower, and a top speed of over 300 kph make the SLS AMG a supercar. But its gullwing doors make it an icon. So we created a simple announcement poster and placed it into glass-covered billboards, leaving the glass doors open, gullwing style. We worked with JCDecaux to modify the doors to open further. Result:The media truly became the message, and the launch of the SLS AMG became the talk of the town.
Advertising Agency: Jung von Matt/Alster, Hamburg, Germany
Creative team: Jonas Keller & Daniel Pieracci
Executive Creative Director: Armin Jochum, Deneke von Weltzien
Creative Director: Thimoteus Wagner
Art Director: Jonas Keller
Copywriter: Daniel Pieracci
Designer: Andreas Wagner
For our new “Just call us” campaign, we brought the slogan to the people. We built several LIVE accidents and placed these all around the country. Anyone could step into these accidents. And that generated thousands of unique photographs. At the “Just call us” LIVE website, people could download their own photo and vote for their favorite photos. The 80 photos that got the most votes were eventually used as outdoor posters. In this way, the Dutch people themselves determined what the new “Just call us” campaign looked like.
Advertising Agency: DDB, Amsterdam, The Netherlands
Art Directors: Robert van der Lans, Dennis Baars
Copywriters: Ruben Sonneveld, Erik Falke
Illustrator: Joris Blomjous
Photographer: Mark Groen
Published: December 2009
Advertising Agency: Rave Communications, Birmingham, UK
Creative Director: Jamie Buckingham
Illustrator: Terry Dean
Published: September 2009
Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João Espírito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães
Published: December 2009
Adverting Agency: Nolin BBDO Montreal, Canada
Creative Director: Cher Campbell
Art Director: Jeffrey Limon
Copywriter: Christopher Jones
Agency Producers: Anne-Josée Simard, Alexandre Pellerin
In conjunction with the opening of the 2010 Canadian International Autoshow, smart Canada is educating urban dwellers regarding one of the many benefits of driving a smart fortwo. A head-turning marketing initiative in downtown Toronto has wedged a giant shoehorn behind a smart fortwo, visually illustrating that the less than 3 metre smart fortwo can park almost anywhere. The display, parked in various high traffic downtown locations, also imparts the message: “Fits into tight places”, and prompts onlookers to visit “thesmart.ca.” The idea aims to demonstrate that just like your favorite pair of shoes, the smart fortwo can comfortably fit into any lifestyle. The smart fortwo is the most fuel-efficient two-seater in Canada, and it boasts a spacious interior, a 5-star crash safety rating and great agility to dart through traffic while avoiding potholes and other urban hazards. This unique and larger-than-life display playfully conveys that the intelligently designed smart fortwo is the ultimate tool to conquer the city. The ambient initiative will continue throughout the duration of the 2010 Canadian International Autoshow.
Advertising Agency: BBDO, Toronto, Canada
Creative Director: Ian Mackellar
Art Director: Jaimes Zentil
Copywriter: Craig McIntosh
Photographer: Shang Hoon
Prop Builder: Haralds Gaikis –Uplis Ltd.
Published/Released: February 2010
[See post to watch Flash video]
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Alexey Zhuchkov
Art Director: Sergey Tsarkov
To introduce the new Mortein All Insect Killer Aerosol Can in a memorable way. The artwork of the packaging as the front page solus ad in leading daily. The way a newspaper is delivered transformed their 2D ad into a 3D replica of the product – automatically. The day the ad was released, over 400,000 household got Mortein paper cans as a reminder of their favourite weapon against insects.
Advertising Agency: Euro RSCG Advertising, Gurgaon, India
Creative Director: Satbir Singh
Art Directors: Kamal Bhatnagar, Neha Sidhra
Copywriters: Kamal Bhatnagar, Abhishek Chaswal
Photographers: Kamal Bhatnagar, Ajit Singh Padam
Published: January 2009
During the month of February, users of the subway in São Paulo can help Abrinq Foundation take the children of the streets through the book’s vending machines located in five subway stations. The “vending machine of good” created by Giovanni+Draftfcb in partnership with the 24X7 Cultural, aims to raise funds for Abrinq Foundation through donations.
The campaign works as follows: a row exclusive on the vending machine was dedicated to the Abrinq Foundation. Here, we see pictures of children holding cards of $ 1.00, $ 2.00 and $ 5.00. The main title explains: “With your help we can get these children of the streets”. Just insert the money in the machine and remove the chosen child who, in fact, is a showcase of the institution giving thanks. Click here to see the movie: http://www.youtube.com/watch?v=riTM9tcIzyA
Founded in 1990, the Abrinq Foundation is a nonprofit institution that aims at raising awareness about issues related to the rights of children and adolescents, promoting human rights and citizenship. The Foundation’s challenge for 2010 is to serve 300 thousand children.
Advertising Agency: Giovanni + Draftfcb, Sao Paulo, Brazil
Creative directors: Adilson Xavier, Ricardo John
Head of art: Benjamin Yung Jr
Art Director: Bruno Brasil
Art buyer: Tina Castro
Photographer: Felipe Hellmeister
Producer: Edgardo Pasotti
Client services: Tina Castro
Advertising Agency: McCann, Kenya
Executive Creative Director: Inam Kazimi
Creative Director: Martin Mwangi
Copywriter: Inam Kazimi
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