Indian Association for Promotion of Adoption and child welfare: Paper Bedsheets

People have become so used to seeing children live on the streets that they don’t even notice them anymore. Ogilvy & Mather Mumbai needed to create a stir, to remind them of the glaring difference between their own children and these less fortunate ones. Most often these kids have only newspapers to sleep on, a symbol of how impoverished they truly are. We decided to package newspapers as bedsheets and place them along with branded sheets, to bring home the glaring difference between the two.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sumanto Chattopadhyay
Art Director: Harshik Suraiya, Mayur Varma
Copywriter: Roma D’Cruz


BSA Foldman: Pack and Go Poster and Carton

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it’s primary benefit – Pack and Go. A folded version of the carton was also placed at the counter as an information “boxlet” inviting customers to take one home now!

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Published: December 2009


STIHL Leaf Blowers: Autumn Calendar 2010

STIHL asked the agency to develop a business gift promoting the product range of leaf blowers. Their target audience were international key accounts, like municipalities of major cities. Explicit request: make something never seen before. The agency created an invention. Introducing the autumn calendar 2010 – the first tear-off calendar, that tears off its leaves automatically! To show the necessity of STIHL leaf blowers in an entertaining way – day by day. Due the fact that leaves fall in autumn, their calendar covers the time period 09/23 – 12/21.

Advertising Agency: Euro RSCG, Duesseldorf, Germany
Creative Directors: Torsten Pollmann, Felix Glauner
Art Directors: Martin Staubach, Kai Tusar, Marie Pielmeier
Copywriters: Christoph Mueller, Till Koester
Published: December 2009


Fitness World: Steps

Advertising Agency: Inkognito, Copenhagen, Denmark
Creative Director: Thomas Kolster
Art Director: Heinrich Vejlgaard
Copywriter: Thomas Kolster
Published: November 2009


Dos en Uno: Balloon

Since 1959, Dos en Uno has been Chile’s most popular bubblegum. It has promised various generations of children great tasting bigger bubbles. In 2009, the brand needed to communicate it’s 50th anniversary. For 50 years Dos en Uno has allowed kids to make bigger bubbles. A 50 foot balloon, appearing to be a giant bubblegum, was created to celebrate the brand’s 50th anniversary. The Dos en Uno balloon flew over various cities with a giant sized kid attached to it, giving onlookers the impression the child was blowing a bubble.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Director: Tony Sarroca
Creative Director: Alvaro Becker
Art Director: Rodrigo Grebe
Account Manager: Carlos Baracco


Tambour: Look what color can do

As part of its “Color Month” campaign, Tambour, Israel’s largest paint retailer sponsored free parking in Eilat (#1 tourist city in Israel).
The Event: Tambour took over the Hotel Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free. Last weekend, Eilat’s Mayor and Tambour’s CEO cut the ribbon and launched the campaign.

Advertising Agency: Shalmor Avnon Amichay / Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Creatives: Hagai Ramati, Sharon Refael, Gil Aviyam
Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning: Yehoram Davidi


KitKat: Chair Street Posters

KitKat Chair Posters placed strategically at the entrance of the parks and squares, the KitKat poster can be assembled into chairs to “Have a Break.”

Advertising Agency: JWT, Auckland, New Zealand
Executive Creative Director: Peter Ogden/Angus Hennah
Art Director: Jordan Young
Copywriter: Mike Ramsay
Account Supervisor: Simon Fitch
Senior Account Manager: Louisa Redshaw
Photographer: Troy Goodall
Production Manager: Darryn Warhaft
Production: Carl Moody at Bootleg
Head of TV & Content: Megan Robertson


Viagra: Party blower

When Pifzer wanted to mark Viagra’s 11th birthday, they wanted to do it in typical, tongue-in-cheek Viagra style. A party blower (featuring a Viagra pill pattern) was created to hand out to internal sales teams. The message on the piece encouraged the sales teams to ‘Celebrate Viagra’s 11th birthday’.

Advertising Agency: Taxi, Canada
Executive Creative Director: Steve Mykolyn
Creative Director: Michael Mayes
Art Director: Ryan Semeniuk
Writer: Nikki Jobson
Photographer: Clinton Hussey


McDonald’s: Russian Dolls

During the Olympic Winter Games in Vancouver, the Russia House was located right across the street from a flagship McDonald’s location. These Big Mac boxes based on matyroshka, a set of traditional Russian dolls that decrease in size and fit one inside the other, were sent over to welcome them. Inside the final and smallest Big Mac box was a coupon for free food written in Cyrillic. 100s of sets of boxes were then placed in McDonald’s take-out bags and dropped off at the Russia House for members of the Russian delegation.

Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Bryan Collins
Creative Director: Rob Sweetman
Art Director: Scott Schneider
Copywriter: Jeff Shorkey
Designer: Rob Horsman


CoverGirl LashBlast Length: Entry gate

“Extremely long brush. extremely long lashes. LashBlast Length mascara.”

To showcase the category’s largest brush, a new media space was created – the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.

Advertising Agency: Saatchi & Saatchi, Canada
Creative Director: Brett Channer
Art Director: Basil Douglas Cowieson
Copywriters: Tal Wagman, Lyranda Martin-Evans
Account Directors: Kathy McLay, Yael Marantz
Published: February 2010


Auckland Zoo: Tuatara

“Tuatara can focus their eyes independently, so they can see here and here at the same time. Get closer with Zoom tours.”

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Jeremy Taine
Creative Directors: Basil Christensen, Damon O’Leary
Senior Art Director: Nic Hall
Creatives: Freddie Coltart, Harry Singh


Shopping Curitiba Mall: 5 Crazy Days Liquidation

“Run before it’s over.”

Advertising Agency: OpusMúltipla, Curitiba, Brazil
Creative Director: Denilson Pucci, Renato Cavalher
Art Director: Pericles Mores Kwiatkowski
Copywriter: Diego Pianaro
Photographer: Antônio Wolff


De Lijn: Ticket-to-me

Advertising Agency: Duval Guillaume Brussels, Belgium
Creative Directors: Peter Ampe, Katrien Bottez
Art Directors: Yigit Unan, Geert de Rocker
Copywriters: Robin Stam, Tom Berth
Published: January 2010


Instant Scratch-Its: Crossword

“There’s a little thrill with every one.”

Advertising Agency: Publicis Mojo, Brisbane, Australia
Creative Director: Andy Ward
Art Director: Shay Devery
Copywriter: Ryan Petie
Account Manager: Billy Grantley
Published: December 2009


Blackcaps NZ Cricket: Find the stadium in the picture

Advertising Agency: DDB, Auckland, New Zealand
Executive Creative Director: Toby Talbot
Head of Art: Mike Davison
Art Director: Matthias May
Copywriter: Steve Ogilvie
Agency Producer: Tania Jeram


Miele Washing Machine: Caring

“The more you care for your clothes, the more you need a Miele. Miele Active Care. 14 unique special programs that take care of your favourite clothes.”

Challenge: Today, all washing machines make your laundry clean, but not all make it look good and last longer. Miele treat every kind of textile according to it’s unique properties – which results in clothing care instead of a simple wash. Our task was to rise awareness of Miele’s exclusive special washing programs, while at the same time confirming Miele’s position as a premium brand for washing and drying machines.

Solution: Ads that interact with the editorial material in fashion magazines – thereby taking ownership of “caring” for the latest fashion. Our ads were placed in the middle of fashion reports. Than ks to a hole in the ads you could se parts of the clothes in surrounding fashion pictures, looking like they were placed in one of Miele’s washing machines.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Jäger
Copywriter: Magnus Andersson
Planner: Leon Phang
Photographer: Pekka Ståhlnacke
Published: September 2009


ADD (Sporting Association for the Disabled): Luggage Carts

“Help an athlete to go to the Paralympics. Make a donation.”

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria


TVNZ: Hung

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Creative Director: Steve Cochran
Art Director: Sarah Longworth
Copywriter: Mick Stalker
Agency Producer: Gabrielle Buckle
Designer: Kevin Hyde
Account manager: Virginia Frankovich
Accounts: Louise Kuegler, Celeste Pulman


Indonesian Railways: Giant Cleaver

“Don’t be reckless. Stay Safe.”

Advertising Agency: EURO RSCG Adwork, Indonesia
Executive Creative Director: Ndang Sutisna
Art Director: Aditya Agung Prakasa
Copywriter: Aldy Dewandhana
Published: December 2009, at Kalibata Train Station, Jakarta


NOWME Home Violence Consultation Office: Anti Domestic Violence

“Pull out our children from domestic Violence. Push the phone number.right now!”

Advertising Agency: Promofactory, Seoul Korea
Executive Directors: Kim Young Jea
Creative Director: Cho Kwan Hee
Account Executives: Ahn Jung Min, Choi Ji Won
Art Director: Cho, Kwan Hee
Copywriter: Cho Kwan Hee, Jung Keun Oh
Account Staff: Kim Seon Eung
Photographer: Cho Kwan Hee
Published: January 2010