Colorectal Cancer Association of Canada: Get your butt seen

Impactfull visuals of photocoped butts on transit boards, in public washrooms, in the subway , web banners and a TV spot in Toronto and Montreal are the makes of a powerful drive to getyourbuttseen.ca.

Advertising Agency: Ogilvy, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333
Published: March 2010


Audi Q7: All terrain

The idea is to use the rotating panel billboard (introduced recently in Beirut) to show the command that the Q7 has on any type of road. The car is a sticker placed on a Plexiglass, and never actually moves. Movement is confined to the background.

Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Creative Director: Joe Abou-Khaled
Art Director: Anthony Azzi
Copywriter: Malak Makki
Photographer: Ahmad Moughnieh
Published: February 2010


Greenpeace China: Staple Trees

“The more you staple, the more trees are chopped. Save office paper.”

Advertising Agency: Firstell Communications, Shanghai, China
Chief Creative Officer: Murphy Chou
Creative Director: Yun Jin
Associate Creative Director: Jun Chen
Art Director: Murphy Chou, Yun Jin, Jun Chen, Kens Cao, Golden Huang, Lex Mao
Copywriter: Murphy Chou, Louis Lu
Illustrator: Murphy Chou, Yun Jin, Jun Chen, Kens Cao
Photographer: Ken Goh
Executive Media Director: Michelle Wang
Media Buyer: Lisa Shen
Published: December 2009


Salvation Army: Coin-shells, Bed

“Roof over head and a bed to sleep in.”

Advertising Agency: Try, Oslo, Norway
Art Director: Karin Lund
Copywriter: Oystein Halvorsen
Photographer: Sigve Aspelund
Published: January 2010


Peter MacCallum Cancer Centre: Take a break from the sun

“Take a break from the sun.”

Advertising Agency: CHE, Melbourne, Australia
Executive Creative Director: Jason Ross
Deputy Creative Director: Richard Ralphsmith
Art Director: Josh Murrell
Copywriter: Sharon Condy
Producers: Connie Leone, Loreta Zaruski
Account Manages: Meagan Bell, Ebony Moore


Pattex: Glued Art

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Additional credits: Ahmed Foula (Sculptor)


Channel – The Biggest Loser: Gut Loser

Outdoor to promote Channel 10’s 2010 series of The Biggest Loser.

Advertising Agency: Junior, Brisbane, Australia
Creative Director: Jonathan Drapes
Art Director: Simon Budzevski
CopywriterJonathan Drapes


Egg Baby/iwanttobeababy.com: Toilet paper

“We placed rolls of custom printed toilet paper in hotels, restaurants and department store’s public bathrooms, luring young parents into the micro site and eventually into egg baby’s main website.”

Advertising Agency: Marta Ibarrondo, Madrid, Spain
Art director: Marta Ibarrondo
Copywriter: Bob Havlena


Pattex Glue: Crosswords

To demonstrate the universal ability of Pattex to stick anything to anything, the brand sponsored the crossword in a popular Egyptian daily and magazines. When solved, you see that different materials are joined seamlessly, thanks to the power of Pattex.

Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Director: Sameh George/Youssef Gadallah Details
Copywriter: Ahmed Refaay


Henkel: Stop the Party

Advertising Agency: TBWA, Cairo, Egypt
Chief Creative Officer:Arindam Sengupta (Oranjee)
Art Director: Sameh George / Youssef Gadallah
Copywriter: Sameh George / Youssef Gadallah / Ahmed Younis
Account Manager: Mohamed Dawood


Duco Events: Faces will be rearranged

Advertising Agency: TBWA\Whybin, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tara McKenty
Copywriter: Iain Nealie


Ariel: Fresh

In order to demonstrate Ariel with a touch of Downy’s specially formulated fragrance of just-washed laundry, and the fact that it lasts for up to 5 days, Saatchi & Saatchi, Dubai created special packages that resembled the fresh produce commonly displayed in supermarket aisles. While doing their weekly groceries, shoppers were surprised to find a new variety of produce: freshly laundered clothing.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Creative Directors: Maru Kopelowicz, Sion Scott-Wilson
Copywriter: Bianca de Silva
Art Directors: Christopher Jones, Masa Al-Kutobi
Additional credits: Leah Gacal, Jihad Hamza, Joanne Miserandino, Stephane Wahlen, Hamid Naqvi, Heidi Afifi, Sameh Goubran, Muhammed Jifri, Hema Patel
Published: February 2010


Lektorat Winkel: Magic-Stamp

Make that the creatives love us and pay homage to them as the most creative proofreading service they have ever heard of. They create a 3 step solution. Step 1: Shock effect! They sent them a personal stamp with many, many terrible spelling mistakes. Step 2: Show effect! By using the stamp the terrible spelling mistakes disappear as if by magic – and the correct writing is stamped onto the paper. Step 3: Learning effect! Lektorat Winkel is working as silent, accurate and fast as the magic stamp. The creatives loved them and paid homage to them as the most creative proofreading service they have ever heard of. 60% called to learn more about Lektorat Winkel.

“We proofread before you print.”

Advertising Agency: defacto.kreativ, Hamburg, Germany
Creative Director: Walter Plötz
Art Director: Reza Ramezani
Copywriter: Reza Ramezani
Additional credits: Silke Doster
Published: 2010


Dubai Metro: Abandoned Cars

Description of Ambient execution: We wrote Metro messages on abandoned cars in Dubai – as if people hadn’t abandoned the country but were rather just using the Metro.

Advertising Agency: Saatchi & Saatchi, Dubai, United Arab Emirates
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser’s Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson


GGRP Sound: Cardboard Record Player

A record player created from a piece of corrugated cardboard that folds into an envelope. Once assembled, a record can be spun on the player with a pencil. The vibrations go trough the needle and are amplified in the cardboard material. The players were sent out to creative directors across North America as a creative demonstration of GGRP’s sound engineering capabilities.

Advertising Agency: Grey Canada, Vancouver, Canada
Creative Director: Geoff Dawson
Art Director: Andrew McKinley
Copywriter: Geoff Dawson
Illustrator: Andrew McKinley
Additional Credits: Dennis Isaacson
Published: March 2010


VISA: Go Back to Pompeii

To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, we greeted all visitors to Wellington Airport with a lava flow that ran around the baggage carousel. Complemented by traditional media, this ambient execution made sure nobody could miss our message.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Art Director: Tamryn Kerr
Copywriter: Michael Goldthorpe
Producer: Mark Paisey
Retoucher: Paul Hewson, Grant Allen
Account Manager: Sam Attenborough


Marie Claire: Clothing Trail

Problem: Due to on-shelf clutter, Marie Claire’s flagship ‘Naked Issue’ isn’t standing out.
Solution: To create the illusion that a woman had undressed on her way ‘into the Naked Issue’, we created floor decals that look like a trail of clothing which led up to the magazine.

Advertising Agency: Network BBDO, Johannesburg, South Africa
Creative Director: Ivan Johnson
Art Director: Ross Nieuwenhuizen
Copywriter: Mike Pearson, Carla Kotze
Photographer: Barry White, Helena Rautenbach
Retoucher: Rafiek Newman
Producer: Nicole Buss
Make Up: Jade Leggett


Monti Fitness Gym: Lunch Break

Advertising Agency: Saatchi & Saatchi, Rome, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Deputy Creative Directors: Manuel Musilli, Laura Sordi
Art Director: Daniel James Ieraci
Copywriter: Leonardo Cotti
Published: January, 2010


Toronto Academy of Karate: Karateboard

Advertising Agency: Extreme Group, Toronto, Canada
Chief Creative Officer: Shawn King
Creative Director: Matt Syberg-Olsen
Copywriter: Matt Hubbard
Art Director: Mike Schonberger


Purina: Bark in the Park

Purina Bark in the Park is ‘the day for you and your dog’, so Ogilvy Auckland made posters for people, and posters for their dogs. A meaty smelling attractant was also applied to lower posters so nearby dogs were drawn to them, making them appear to read.

Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Directors: Basil Christensen, Damon O’Leary
Creative Directors: Freddie Coltart, Matt Williams
Head of Art: Nic Hall
Designer: Sam Cox