Hasta La Creative!

Using a new kind of production technique we created a moving walkway for SOS. The walkway`s sides and handrail were printed on with photos of children, looking at the passengers and stretching out their hands towards them. An interactive effect was created every time a passenger placed his hand on the handrail by way of which the passenger was, so to speak, “taking a child by the hand”. Exactly as they would do if they sponsored them.

Advertising Agency: Serviceplan, Germany
Chief Creative Officer: Alex Schill
Creative Director: Ekki Frenkler
Art Directors: Sybille Stempel, Miro Moric
Copywriter: Ekki Frenkler
Photographers: Patrick Wittmann, Alan Grund
Account Supervisors: Claudia Panke, Frank Deibert

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv, Israel
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael
Account Director: Adam Polachek
Account Supervisor: Tal Cohen
Account Executive: Anat Ruderman
Released: September 2009

We believe that the easiest way to change people’s behaviour for the better is by making it fun to do. We call it The fun theory. http://www.rolighetsteorin.se/

Advertising Agency: Tribal DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Account director: Martin Larsson
Planner: Jerker Fagerström
Web Director: Simon Mogren
Web Producer: Pontus Kindblad
Web Producer: Daniel Alinder
Web Designer: Karl-Johan Vogelius
Film Production Company: Birth

A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. The iphone application is available to download on the Apple app store in selected countries.

Advertising Agency: DDB, Stockholm, Sweden
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Producer: Pontus Kindblad
Account Directors: Martin Larsson, Lars Axelsson.
Account Manager: Barbro Långjuth

We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Released: February, 2009
Location: Gulfport Biloxi International Airport

“Help WIRES. Help him out.”

Advertising Agency: Ward 6, Sydney, Australia
Creative Director: Hugh Fitzhardinge
Creative Director: Grant Foster
Art Director: Martin Brown
Photographer: Adam Taylor
Copywriter: Hamish Grieve

On Wednesday 23rd September 2009, Sydney experienced one of its worse dust storms on record when winds of up to 100km/h shifted more than 75,000 tonnes of orange dust every hour from the Australian outback and then blanketed the city in a thick film of red. Unlike anything ever seen before by residents or weather experts, the dust storm provided a perfect tactical opportunity for Visine Dry Eye Relief. Using a saline solution, we stenciled the Visine logo onto dust-covered sidewalks, cars and shop-front windows around Sydney, highlighting the product’s ability to soothe and refresh dry eyes.

Advertising Agency: JWT, Sydney, Australia
Associate Creative Director: John Lam
Creative Group Head: Laurie Geddes
Art Director: Steven Iannello
Copywriter: Ben Clare
Group Account Director: Paul Coles

“Stop killing the bugs with your favorite magazine.”

La Fabril launched the new product Olympia the only disinfectant floor cleaner with insect repellent action. To highlight this benefit, developed through a traditional channel innovative and simple action. Who ever did not roll it up the magazine to kill the mosquito or cockroach on the wall? Based on this brand insight hired 4 magazines for free distribution: Interbarrios, Clubs, Samborondon & Country’s for an interactive action. These magazines have a circulation of approximately 30,000 copies, comes monthly to gated communities, clubs, medical offices and restaurants and are delivered door to door every month. The reader received its monthly with the particularity of being rolled up and tied with a strip of paper. In the back of the strip close to the Olympia logo.

Advertising Agency: Maruri Grey, Ecuador
Creative Director: Pipo Morano
Art Director: Andres Noboa
Copywriter: Pipo Morano

This was done at Buenos Aires for the cell-phone company “Movistar” during July. The idea was to do something to break through all the media paranoia after the A-Flu that the world is facing.

Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
Creative Directors: Diego Sánchez, Diego Livachoff
Art Director: Fernando Errecaborde
Copywriter: Fernando Bozzoletti
Account Director: Paula Santambroggio
Producer: Marcelo Orueta.
Released: July 2009

“To complete this ad send Axe to 2345 after 9pm. New Axe Day&Night. One is suitable for general audiences. The other one is not.”

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo