Hasta La Creative!

“Protection + Incredible Fragrances. New Rexona Women Fragrance Collection”

Rexona introduces its new fragrance inspired by delicate perfumes and with the support of outdoor advertising, invites woman attracted to the fragrance expelled by the poster to remove a sample and keep it. Each week, the slips of paper were replaced with new perfumed ones.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Jorge Gonzalez

Advertising Agency: Lowe Roche, Toronto, Canada
Chief Creative Officer: Geoffrey Roche
Associate Creative Director: Sean Ohlenkamp
Copywriter: Daniel Bonder
Art Director: Chris Hobson
Account Executive: Vidas Kubilius
Producer: Beth MacKinnon
Photographer: Todd Mclellan

Advertising Agency: Ogilvy & Mather, Bangkok, Thailand

Working with an extremely limited budget, the team decided on a name-card, as it is something our client uses anyway. There are many private detectives working in Thailand today. They are, however, anonymous and unknown to the general public. Our client considered himself to be in this category and tasked us with making him stand-out and be more memorable to potential customers. At first glance it looks just like any other name-card, but upon closer inspection, reflects the talent, dedication and experience that the detective has at his disposal when working on a case. Inquiries from potential customers tripled within the first month after the name-card was circulated.

Adidas wanted to launch its new sportswear Gazelle with Cool Climate technology, that keeps the users fresh while running. This product was being launched in hot climate cities such as, Cartagena, Barranquilla and Bucaramanga (Colombia). In order to sell the benefit of this technology, the stores were equipped with refrigerators. Inside, laid the Cool Climate outfit (shoes, shirt and shorts). Once the user opened the refrigerator he/she obtained the outfit in a cool temperature. In addition to this, ventilators were situated below the clothes, a constant movement of the clothes supported the freshness concept. This strategy communicates that staying fresh while exercising is essential. The runners that took part of this experience are now Gazelle users. Therefore the Cool Climate sportswear is now seen as the ideal gear to exercise in hot climates.

Advertising Agency: Pull & Push Y&R, Bogotá, Colombia
Creative Director / Copywriter: Carlos Espinosa
Art Director: Fabián Marrugo
Account Manager: Tulio Jiménez
Released: February 2009

Advertising Agency: Ogilvy & Mather, Makati City, The Philippines
Creative Director: Lito Gemora, James Bernardo
Art Director: Alnair Langkay, Ria Ocampo
Copywriter: Mark Ibaviosa
Advertiser’s Supervisor: Jacqueline Yuengtian
Account Supervisor: Edg Samson, Mona Nazario, Aaron Mempin
Producer: Nathaniel Figueroa (Redworks Manila)
Other Credits: Graphic Artist: Marianne Flor, Eloi Aranzamendez, Gilbert Ibanez (Redworks Manila)

A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise. Passersby bear witness as the riders literally beat the 30-minute time limit to their destination.

Advertising Agency: BBDO Guerrero/Proximity, Makati City, The Philippines
Chief Creative Officer: David Guerrero
Executive Creative Director: David Guerrero, Simon Welsh, Joel Limchoc
Creative Director: Brandie Tan, Tin Sanchez
Copywriter: Rey Tiempo
Advertiser’s Supervisor: Elaine V. Guzman
Account Manager: Shirley Gadia
Account Supervisor: Ombet Traspe
Producer: Al Salvador
Art Director: Gary Amante
Photographer: Marlon Balangon

Here’s a stationery package that was recently designed for a sandwich shop. La Charcuterie is a deli/restaurant hybrid well known around Vancouver for serving up sandwiches filled with deli meats. To play off this, business cards were created to look like cold cuts then were strung in netting similar to the way salami’s and other cured meats are hung in delis. Finally, we printed meat stickers for the letterhead and envelopes made of butcher paper— the same paper they wrap their sandwiches in.

Advertising / Design Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director/Designer: Lisa Nakamura

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Advertising Agency: SAMU, Seoul, South Korea
Creative Director / Art Director: Sanghun Yoo
Copywriter: Jeonghun Yoo, Sanghun Yoo, Inhyang Moon, Misu Yi
Photographer: Jeonghun Yoo, Hwisoo Han, Jisu Kim
Director : Jeonghun Yoo
Artists : Sanghun Yoo, Mia Han, Jeonghun Yoo, Hwisoo Han
Released: August 2009

From August 5 to September 30, the cutely nostalgic Fiat 500 C, unveiled in February, appears on Milan’s world-famous fashion street, Montenapoleone, in an unexpected role. Exactly 20 fiberglass replicas, precisely the same size and shape as the little Fiat, have become planters for real trees of various shapes. The happening, called “Per fare un albero” (Create a tree), is a cooperative effort between the City of Milan, Fiat, and artist-designer Fabio Novembre. In Novembre’s words, his solution to merge into one object trees and cars, two elements always vying for urban space, is a “symbol of a new way of living.” According to Fiat’s spokespeople, Fiat 500 C’s cheerful, friendly, innovative and eco-friendly character is a perfect fit for such an undertaking. – Tuija Seipell.

Artist-Designer: Fabio Novembre, Milan, Italy

Miniatures that fold out of the centre-fold, and fold back in when you close the magazine.

“Lightweight Folding Shelf EEX5. Fits under your bed too.”

Advertising Agency: Grey Group, Hochiminh City, Vietnam
Creative Director: Aditya Upadhyaya
Art Director: Tuan Vu, Rajib Gupta
Copywriter: Rajib Gupta, Aditya Upadhyaya
Illustrator: Uyen Vu, Tuan Vu, Indika Munasinghe
Photographer: Guy Gonyea
Typographer: Tuan Vu/Rajib Gupta