Advertising Agency: Duval Guillaume Modem, Berchem, Belgium
Creative Director: Geoffrey Hantson
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
Account Manager: Annelien Orbie
Account Director: Karel Vinck
Production follow-up: Bart Verschueren
Production Company: Ingrid Deuss
Despite healthy brand tracking data, 50% of teens and young adults hadn’t even enjoyed a ‘Coca-Cola’ in the previous month alone. We had to increase product consumption amongst the masses while targeting 24 year-olds, and get people talking about ‘Coke’ again. ‘Coca-Cola’ has always been an integral part of people coming together. But in our new digital world, the way we connect had changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. So after 125 years of putting the same name on every bottle of ‘Coke’, we tried something new. We printed the 150 most popular Australian names on ‘Coke’ bottles, invited Australians to ‘Share a Coke’ with one another, and once more became part of people coming together with the best conversation starter of all – a first name.
On February 22, Sony launched the PlayStation Vita portable gaming device with the slogan ‘The World is in Play’. The ad campaign celebrates the idea that through the new PS Vita, the two worlds of real life and gaming can be merged. In Belgium, that promise was brought to life by transforming Brussels’ biggest metro station into a super-sized soccer stadium with grass, dug-outs, a euphoric coach and a complete soccer team.
Advertising Agency: TBWA, Brussels, Belgium
Creative Director: Gert Pauwels
Art Directors: Geert Feytons, Tony Naudts-Ducene
Copywriter: Bout Holtof
Account Managers: Joachim François, Jochen De Greef
Strategic Planner: Kaczper Wozniak
Visuals: The Living Room
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
General Creative Director: Gastón Bigio
Creative Director: Federico Garcia
Interactive Creative Directors: Gastón Schaefer, Martín Garrocho
Art Director: Diego Bertagni
Copywriter: Ignacio Jardón
Additional credits: Ramiro Dirube, Pablo Endler, Sol Garros, Jose Cardelli, Pedro Dufou, Karina Aiello
Advertising Agency: We are a nation, UK
Advertising Agency: Jung von Matt/Elbe, Germany
Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Rui Branquinho, Flávio Casarotti, Alexandre Vilela, Felipe Gall
Creatives: Renato Butori, Fabio Victoria, Evandro Soares
Scenery: Chris Ayrosa
Account supervisors: Vivianne Brafmann, Noemi Carvalho
Client’s approval: Gabriela Alencar
Advertising Agency: Euro RSCG BETC, Paris, France
“The cure for parched unglamorous Hair. New Fructis Oil Repair.”
We were asked to create an unconventional outdoor advertisement to create awareness for Garnier’s new cure for parched and damaged hair. The new Garnier Fructis Oil Repair. In summertime, once you step out of Germany’s cities, the roads are lined with bales of dry straw. So we wrapped these bales of straw with wrappers that carried our message: The cure for parched, damaged hair. New Garnier Fructis Oil Repair.
Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Gert Maehnicke
Art Directors: Merlin Kwan,Michaela Kammerer
Copywriter: Thorsten Albrecht
Photography: Mert Photography, Essen
Production: Uwe Steinmüller
Projekt Management: Lea Schollmeyer
Client Service: Ulla van de Sand, Julia Kiolbassa
With this video we want young Colombians to be informed about the problems related with Alzheimer and it’s effects
Advertising Agency: Young & Rubicam, Bogota, Colombia
Vp Creative: Mauricio Rocha
Creative Directors: Víctor Osorio, Tito Chamorro, Julián Jaramillo, Ricardo Uribe, Julián Núñez
Art Directors: Mateo Fernández, Andrés Bolívar
Copywriter: Sebastián Sánchez, Jairo Rubiano, Ricardo Uribe
Producer: Chill Out
Director: Miguel Villa
Music: Sonic Boom
Advertising Agency: Publicis, Frankfurt, Germany
Creative Director: Gert Maehnicke
Copywriter: Kristina Schneider, Merlin Kwan
Art Director: Merlin Kwan
Account Supervisor: Nicholas Dawson
Advertiser’s Supervisor: Katrin Bahrmann
Photographer: Mertphoto.com
Producer: Uwe Steinmüller
To promote the launch of our website Entreparedes.org, we created awareness using a global form of art commonly used to express love: graffitis. Giant stickers using the phrases “Ana te amo / Ana I love You” and “María te amo / Maria I love You” were strategically placed as interventions in places of high pedestrian traffic. Approaching the graffiti uncovered the reality behind the expressions of affection: the letters were composed of an endlessly repeated phrase: “I hit you”. The other one hid the message “I insult you” in its letters. Below the messages, onlookers could make sense of the disturbing graffiti, from a small sign that read: “Abuse is hidden”.
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Executive Creative Director: Juan Carlos Rodríguez
Associate Creative Director: Mariano German-Coley
Senior Copywriters: Pedro José Pérez, Jonathan Díaz
Senior Art Directors: Fernando Suárez, Cristina Burckhart
Art Director: Omar Santiago
Typographer: Omar Santiago, Fernando Suárez
Account Director: Jessica Rivera, Julio Semidey
Advertising Agency: Euro RSCG, Milan, Italy
Creative Director: Dario Villa, Erick Loi
Art Director: Erick Loi
Copywriter: Dario Villa
Additional Credits: The Supporters
Each winter hundreds of homeless people die of cold. This year, Samusocial came to us searching for a quick, inexpensive way to get help. The solution came as The warming hanger.
In partner dry cleaners, customers received their clothes on a hanger which also displayed our message asking for clothes donations. People related with the homeless’ need for warm clothes and, by the means of the actual hanger they were holding, they found it easy to help. Their donations gave hundreds of homeless people a chance to survive this winter.
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Creative Group Director: Ionut Rusu
Art Director: Daniel Strugariu
Copywriters: Ruxandra Papuc, George Lupeanu
The Barclays Singapore Open is played on one of the toughest courses in Asia. We were asked to create awareness for this event. So we highlighted the immense skill required to be a professional golfer by comparing it to other sports. Based on this idea, we imagine if we apply all these natural factors into other sports, say soccer, how would it be? It would be amazingly difficult to play. For this campaign we developed print and poster ads, bus advertisements and impossible but real pool tables, featuring slopes, trees and bunkers. We placed them inside sports bars around Singapore. Despite rain and indement weather on two of the days, the tournament still managed to draw a crowd of over 23.000 spectators.
Advertising Agency: TBWA/Tequila, Singapore
Executive Creative Director: Graham Kelly
Creative Directors: Hagan de Villiers, Garry Steele
Art Director: Merlin Kwan
Copywriter: Paul Allen
Photographer: Invy Ng
“Shower head with adjustable spray settings. Grohe. Enjoy water.”
GROHE Deutschland is the leading provider of premium bath faucets and showers, worldwide. As such the companies slogan is: Enjoy water. Every year Franfurt is home to the ISH, the world’s leading trade fair The Bathroom Experience. So for the launch of the GROHE giant shower head series, which lets you enjoy multiple spray settings while showering, we were asked to bring the companies slogan alive in an unexpected way while communicating the huge size of the shower heads and the sensation of multiple spray settings. Located in the center of Frankfurt city square Walther-von-Cronber-Platz is the biggest fountain in Germany, surounded by bars, restaurants, a huge shopping and office building and a hotel building with 24 floors. We create a giant size 3D floor graphic around the fountain to transform it into a gigantic shower head. Better, world’s biggest shower head with adjustable spray settings!
Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Stephan Ganser
Creative Directors: Nico Juenger, Konstantinos Manikas
Creatives: Merlin Kwan, Konstantinos Manikas
Illustrator: Merlin Kwan
Photographer: Merlin Kwan
In 2011, Telecom Telefonica became Colombia’s National Soccer teamâs Official Sponsor. But by that time, Colombians had stopped believing in their team. Young & Rubicam, Bogota had to find a message of optimism to people know that Telefonica stood behind the team 100%.
We made an open call to every woman in Colombia named Gloria. And for an entire day, the âgloryâ was theirs. They showed their love and admiration for Colombias soccer players, and the whole country came together to form a unified symbol to support their national team.
Advertising Agency: Young & Rubicam, Bogota, Colombia
General Creative Director: Mauricio Rocha
Creative Directors: Victor Osorio, Tito Chamorro, Julián Jaramillo, Jorge Millán, Diego Suárez
Art Directors: Johanna López, Alejandro Narváez, Leonardo Carrasco
Copywriters: Sergio Tenjo, Sebastián Sánchez, Jhon Meza,
Account Director: Alvaro Dopico
Account Executive: Juliana Vallejo
As part of the Nokia Lumia campaign in Poland, Nokia planned an event together with the Cinema City network. The event, to take place in 8 cities during the month of February , was to surprise movie goes with the amazing everyday — often we go to the movies as part of our free time during weekends. For certain film sessions i.e. selected films and time of the day, we hid special coupons under the seats in the cinema halls. As the commercial break was coming to an end — our Nokia Lumia product spot always being the last commercial to be aired — viewers were shown a 15 second spot with a well-known Polish celebrity that urged them to search for the hidden coupons. As soon as the spot ended viewers were encouraged to start looking for the copouns with the lucky ones getting the chance to win a Lumia 800 device. We recorded the event in each of the 8 cities with 64 movies and 64 lucky Nokia Lumia 800 winners.
Advertising Agency: Main Agency: Wunderman / Hill & Knowlton, Warsaw, Poland
Creative Director / Art Director: Artur Marcinkowski
Copywriter: Marcin Wojtulewicz
Production: Raymond
Action during Valentine’s day.
“There are lots like you waiting for your girl. If you snooze, you loose. Sprite, refreshing truth.
Advertising Agency: McCann, Erickson, Perú
Creative Directors: Ricardo Mares, Nicolás Romano
Art Director: Ricardo Toyohama
Copywriter: Javier Jerí
Director: Juan Carlos Snack / Plastilina Films
Production: Melissa Malqui, Carla Dextre
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