ECD Gaboriau No Longer with CP+B Los Angeles
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This afternoon we learned that VP/ECD Jason Gaboriau is no longer with Crispin’s Los Angeles office.
He joined CP+B in 2011 when the agency hired him, along with co-ECD and in-house vet Tiffany Rolfe, to re-establish its L.A. location.
Gaboriau, who helped found New York’s Amalgamated, made the move to L.A. after former DDB CCO Eric Silver took majority ownership of the previous agency in late 2010. Rolfe later left CP+B to join CO: Collective, where she still serves as partner and chief content officer. Several months afterward, CP+B lured Sue Anderson away from TBWAChiatDay, where she had served as GCD on the Absolut account; she currently holds the ECD title at CP+B L.A.
At Amalgamated, Gaboriau worked on creative for Coca-Cola, Svedka and Ben & Jerry’s, among other clients. Recent CP+B credits include A1 and an extended 2012 campaign for Old Navy that played heavily on 90?s nostalgia.
We have no information on the details of Gaboriau’s departure, though a tipster tells us that he was involved in recent pitches to win business from Turbo Tax, the L.A. Clippers (which went with RPA after a very quick review) and Late Night with Jimmy Fallon.
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