Mr. Hookstratten was an unapologetically aggressive lawyer and agent for entertainers and sports figures including Elvis Presley, Johnny Carson, Tom Brokaw and the football coach George Allen.
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A combined IMG and William Morris Endeavor would significantly alter the balance of power in Hollywood’s business landscape, creating a mega-agency that would leap ahead of its primary rival, Creative Artists Agency.
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First round bids for the IMG, which represents athletes and entertainers including Peyton Manning and Justin Timberlake, are due on Monday, according to people familiar with the matter.
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His grandfather was a mighty Hollywood force, but Casey Wasserman has chosen the sports world for making his mark, with a rapidly growing management and marketing firm.
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