If Omnicom’s acquisition of Interpublic (IPG) goes as planned, the ‘big six’ holding companies will become the ‘big five’ before 2025 is done. Through its reported $13.25 billion acquisition of its rival, Omnicom will now be the dominant network in the U.S., competing with French powerhouses Publicis Groupe and Havas, U.K.-based WPP, and Japan’s Dentsu…
Omnicom’s IPG takeover could make it a stronger retail media competitor to Publicis. Retail media’s growth is a bright spot for ad holding companies, and all of them are building and acquiring commerce and retail services. But Publicis has led the space in terms of acquisitions. Over the past five years, Publicis has acquired data…
Nearly two months after AKQA announced the departure of founder and CEO Ajaz Ahmed, the WPP-owned digital agency has reorganized its network to better service clients across offices and markets, it shared exclusively with ADWEEK. The new structure aims to simplify access to AKQA’s offering for clients, who increasingly want integrated services and teams. It…
After less than 24 hours of rumors, reports, and speculation, Omnicom has confirmed its acquisition of Interpublic Group. Expected to close in the second half of 2025, the deal has the potential to upend the ad industry by creating a holding company behemoth that could take on the dominance of WPP and Publicis Groupe. First,…
Interpublic Group is betting on commerce and retail media. The holding company has agreed to acquire retail analytics firm Intelligence Node. Exact terms were not disclosed, but the acquisition is valued at $100 million, which includes the price of the deal and the costs to scale Intelligence Node. Intelligence Node’s 120 employees will become part…
Nadja Bellan-White, who has been serving as CEO of creative agency M&C Saatchi SS+K since January, was promoted to CEO of M&C Saatchi North America Group. Prior to joining M&C Saatchi Group, Bellan-White spent three years as global chief marketing officer at Vice Media Group. She brings extensive agency experience, as well, with nine years…
The Ad Council, at its 70th annual public service award dinner Thursday night, honored Walt Disney Company CEO Bob Iger as an outstanding corporate citizenship, including his support for multiple Ad Council efforts, and the event raised a record-breaking $9.2 million to support its efforts. The event was co-hosted by actors Angela Bassett and Lilly…
Interpublic Group has sold experience design and technology agency Huge to private equity firm AEA Investors. Terms of the transaction were not disclosed. As part of the transaction, AEA Investors will combine Huge with Hero Digital, a customer experience company it already owns. AEA Investors said the combined agency will become one of the largest…
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…
ADWEEK opened the 2025 Media Agency of the Year Awards for entry. The program seeks to recognize media agencies demonstrating innovation and excellence in media planning and buying, Nominations are due Dec. 23, 2024. Media agencies can apply for recognition in three categories: Breakthrough: For this award, ADWEEK considers agencies founded five or fewer years…
The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black Friday, and the rest of the holidays. Last Prisoner Project Thanksgiving is a time for family traditions,…
Last week, Sweetgreen’s newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: “What a clever way to super-serve mega fans.” The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel…
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of…
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they’ll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than…
Only 27% of global advertisers believe their current pay structure with their media agencies is fit for the future, and 75% say they’ll amend how they pay within the next three years. The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than…
Warner Bros. Discovery chief David Zaslav is not the only CEO anticipating that a new president will be “positive” for the industry. With President-elect Donald Trump heading back to the White House, investment, merger, and acquisition activity across media, tech, and agencies is poised for growth, but for reasons beyond Trump himself. While it’s likely…
Tools of the Trade is an AgencySpy feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair…
Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand’s strategic and creative marketing efforts “as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future,” according…
The advertising industry is notorious for high turnover, with people bouncing from one agency to another as a rite of passage. According to a report by the Bureau of Labor Statistics, the average turnover rate in the advertising industry hovers around 30% annually. I get it. You need to look out for No. 1, and…
Linda Boff, CEO of creative agency Said Differently and the latest subject of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom, is best known for her 20 years at GE. “I fell deeply in love with the company and the purpose of the company, which is, ‘Find a way to build a…
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