Hasta La Creative!

Advertising agency Dentsu has teamed up with Nintendo’s Wii to produce downloadable video with original content created by the agency. Think family friendly programming – cartoons and whatnot. Some of the shows will reportedly be ad supported while others will not. Japanese consumers can expect to see the channel go live this spring. If it all goes as planned, a global roll-out could be next.

More: Dentsu Scenario Confounds

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New Career Opportunities Daily: The best jobs in media

a href=”http://brainsonfire.com”Brains on Fire/a has a new website and it’s well worth your click.

span class=”mt-enclosure mt-enclosure-image” style=”display: inline;”img alt=”Brains_new_site.jpg” src=”http://www.adpulp.com/archives/2008/12/23/Brains_new_site.jpg” width=”416″ height=”240″ class=”mt-image-none” style=”” //span

Not only is the design of the moment, the copy sings.

Here’s how they describe themselves:

blockquote We are a tribe of true believers…

Protagonists. Pirates. Optimists. Disco-junkies. Brutally honest superheroes. And if the walls come tumbling down tomorrow, no worries. We’ve still got this company we call Brains on Fire. Because we’ve still got our people./blockquote
pa href=”http://feedads.googleadservices.com/~a/qEekjgXiOXda68VeIxXEpzBGGFI/a”img src=”http://feedads.googleadservices.com/~a/qEekjgXiOXda68VeIxXEpzBGGFI/i” border=”0″ ismap=”true”/img/a/pdiv class=”feedflare”
a href=”http://feedproxy.google.com/~f/Adpulp?a=nvXHBfHs”img src=”http://feedproxy.google.com/~f/Adpulp?d=41″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=ln2hfnsW”img src=”http://feedproxy.google.com/~f/Adpulp?d=43″ border=”0″/img/a a href=”http://feedproxy.google.com/~f/Adpulp?a=3m8NtHrl”img src=”http://feedproxy.google.com/~f/Adpulp?d=50″ border=”0″/img/a
/div

Click Image To Enlarge

Advertising Agency: Memac Ogilvy Label, Tunisia
Creative Director: Nicolas Courant
Art Director: Gérald Héraud

Via [AdsoftheWorld]

Click Image To Enlarge

Agency: Intermarkets Dubai, UAE

Creative: Intermarkets team

– What is that white stuff on the back of the woman in this Trojan ad?

Sid Lee, an agency in Montreal and Amsterdam, has won duties on the Adidas Originals streetwear brand according to Ad Age.

As global creative agency for the Adidas Originals brand, the agency will be tasked with handling a variety of marketing duties including advertising, branding, retail design, and experiential and interactive communications.

Hermann Deininger, chief marketing officer of Adidas Sport Style, said, “Sid Lee rejects boundaries between disciplines and assembles multi-disciplinary teams to a groundbreaking extent. This holistic approach is what we need in order to connect with consumers in the ever-evolving post-advertising marketplace.”

For more information on Sid Lee, see the shop’s WOM blog at Conversational Capital.

My new column on Talent Zoo won’t be on the home page until Thursday, but you can check it out now.

I take a closer look at the BBDO/Big Spaceship/HBO/Cannes credit kerfuffle, as was discussed here.

We all know the MO of lead agencies—and by “lead agencies” I mean the brand agencies, traditional agencies, “big dumb agencies,” whatever you want to call them. They want control. Over ideas, money, credit, over everything. They’ll control it all until they die.

So it’s time for interactive agencies to step up. And open up. Or step back.

How? Start hiring idea people. Hire strategic thinkers. Look at brands from a more complete perspective. And offer more services to clients.

It’s gotten to the point where interactive shops hire people who’ve spent much of their careers doing online work. Which is doable given that marketing on the Internet has been around for 14 years or so. Those people are in demand.

But there’s a host of people who aren’t given a second glance, and they could potentially be the most valuable people to an interactive agency with dreams of growth and glory. The idea people aren’t always still thinking in strictly old media—TV, print, etc. They’re more open to new media than you might think, and they’re out there experimenting with everything from blogs to web videos to social media apps in their spare time.

You can’t put a price on freedom, unless you’re an independent agency working to free yourself from the clutches of a holding company.

According to Ad Age, McKinney, the Durham, N.C.-based agency, is set to become an independent again, following a deal struck by agency management to re-acquire 100% interest from Havas, its French parent.

“This has been a very long-term interest of mine and our team here,” said Brad W. Brinegar, McKinney’s chairman-CEO, who joined the company in 2002.

Havas bought McKinney & Silver in 2001 from web consultancy MarchFirst for an estimated $30 million to $35 million. MarchFirst went belly up after the dot com bust.

So this graphic landed in my e-mail box today from Canon:

Now, will there be an increase in shipping costs that negate the gas savings you’d have from not driving to Best Buy?

I also saw some BMW commercials last night touting their energy efficiency. Something about the entire line of cars averaging 28 mpg. Yes, BMW. Boy, the times are changin’.

Adweek is reporting that the Amsterdam office of StrawberryFrog has “severed ties to he agency’s operations in New York and elsewhere.”

The 40-person group in Holland, led by Brian Elliott, who co-founded StrawberryFrog with Scott Goodson in 1999, has rebranded as Amsterdam Worldwide.

Goodson remains CEO of offices in New York, Sao Paolo, Tokyo and Mumbai. Those operations will keep the StrawberryFrog name.

Goodson, an active blogger, has yet to weigh in on the news.