Austin-based agency T3, The Think Tank, was recently featured in USA Today for its communal approach to raising kids. “It takes an agency to raise a child,” the employees say.
– If you’re wondering how BMW will get its 2009 BMW 1-Series to America, this video explains the process. (The video’s way more fun than this description)
Here’s an interesting note from Adweek:
Hyundai Motor America last week assigned former national lead agency The Richards Group a “mini-campaign” for next fall through its Eastern regional dealers association, said Joel Ewanick, vp, marketing.
“I saw something we liked,” said Ewanick, who declined to disclose spending on the campaign. “It suits our strategic and tactical needs at the moment.”
A couple of facts for you:
– The Hyundai account was at Richards before it moved to Goodby.
– Ewanick worked at Richards as a Brand Planning Director before he was hired by Hyundai. He also worked at Porsche when Goodby was their agency.
C’mon guys. Get this crap worked out. You’re killing the resale value of my Santa Fe if you can’t move the brand forward.
BBH Art Director Andy Tider writes, “This week I decided to leave my position as an Art Director at BBH New York. So I spent my last night as a BBH employee stealing everything that wasn’t nailed down. On video.”
– True to form, Bob Garfield reviews a fairly good Sprint commercial and then rips the shit out of it for what he deems dizzying camera work. Bob, you almost Puked? Seriously. You need to see a doctor or…
This is agency Northlich’s creative department. They are selling overpriced shirts for charity.
Just today I received a comment on my blog from the very people who were behind the amazing Artificial Dummies I posted a while ago. They’re the great minds of TODO, and the heads up was from their very own Andrea.
TODO is, in their own words, an interaction and media design agency. Stablished in Italy, this group has a whole lot going for them. Kickass interactive works, a kickass website, a kickass video collection and even better, an amazing level of creativity.
At the risk of being a bit repetitive, the video I left you above is an explanation of the almighty Artificial Dummies. Beautiful music and a subtle explanation on the little creatures.
Still I urge you to check out their websites. Their work is really a pleasure to watch and imagine.
Thanks a lot Andrea on the heads up! Much success!.
Links:
TODO.
TODO at vimeo.
The Daily Biz points to Barkley’s Mentorship Program, which is “dedicated to advertising enlightenment and transformation.” Barkley claims that “qualified students will come to Kansas City to live, learn and create amazing work in an advertising utopia.” Which leads me to wonder what qualities an advertising utopia might embody. Maybe there’d be no bad ads there, or even better, no ads at all.
Paul Johnson, writing for Ad Age’s Small Agency Diary makes a good point about interactive capabilities at traditional shops.
There are a lot of ad agencies talking a mean game and touting their capabilities in pitches. To paraphrase the head of a web-development firm (after I plied him with a few cocktails), 90% of the small agencies out there chasing interactive business have one guy on staff who knows anything, and if they’re lucky maybe a Flash developer. According to my buddy, they’re subcontracting all their development work to him, and he’s growing at 50%. And the word from my friends on the client side is that every agency knocking on their doors can show you at least one respectable interactive program. Just don’t scratch too deep.
Isn’t that the history of our business revealed anew?
We always have the capabilities to answer any client problem, whether we do or not. For, no one’s going miss out on that incremental income. We’ll figure it out back at the shop, we say to each other in the taxi to the airport.
Chicago agency, Two by Four, is seeking six interns to lend them a hand this summer. Two will be paid, the other four, not so much.
[via Lewis Lazare]
Get a load of the repositioning memo:
Not so long ago in our industry, the holy grail was an ad that “broke through the clutter,” was “attention getting,” “memorable,” “persuasive” (ads usually measure by a copy test of an ad unit).
Modernista! decided to go modern with their agency self-promo site. So modern in fact, there’s no there there. Just rollovers that redirect to Wikipedia, Facebook, Flickr and Google News.
The Denver Egotist says, “Modernista!‘s new site is so smart it sickens us.”
I’m not sickened about it. I’m still trying to form an opinion. Maybe you could help.
The We Are Gigantic site’s contact section says “We’ve moved” and a telephone number leads a company called Tremendous, which, following We Are Gigantic, is pretty funny.
To celebrate the birth of four distinct company arms (with four unique specializations), The CementWorks launched a baby shower campaign for quadruplets. Watch the intro on their website — very cute.
Agency Spy (via George Parker) just clued us in on the newest of the Facebook hater groups, Fuck Howard Draft!
To promote its agency at a local ad awards show, Giant Ideas produced a self-promoting parody of the Cloverfield trailer.
After three years and in advance of a relaunch at the end of this year, Pizza Hut UK and Wieden + Kennedy have left the dinner table mutually.
Nothing says “manly” like a manly manly mustache. So why not use its follicle-rich power to fight prostate cancer, that most castrating of man-diseases? That’s what Leo Burnett did. For the month of what came to be called “Movember”…
It appears Mediaedge:cia is mopping up the media planning and buying floor having nabbed nods from both Advertising Age and AdWeek for best media shop of the year.
Publicis Mojo, with offices in Sydney, Melbourne and Brisbane plucked a cherry assignment from Coca-Cola.
According to Ad Age, the shop prevailed in an internal Publicis review to land global duties on Diet Coke.
The global strategy will be implemented by local agencies already handling Diet Coke, known in some countries as Coke Light, either in the original format or adapted for the local market. In a handful of cases, such as France, that means other offices in the Publicis Worldwide network will handle, but in the U.S., an independent, Wieden & Kennedy, works on the brand’s creative.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
