Adcock Ingram’s Expigen: Submarine

Adcock Ingram’s Expigen: Submarine

Because a cough is all it takes.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Published: November 2007

SCJ Rally Car Wax: Helicopter

SCJ Rally Car Wax: Helicopter

Shines and protects for longer.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Published: November 2007

Eskom: Mug

Eskom: Mug

With your help, we can achieve it. Please conserve electricity.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Director: Rob Mclennan
Art Directors / Copywriters: Olivia Tesson, Lawrence Katz
Photographer: S.D. Digital
Other additional credits: Images In Motion
Released: March 2008

Toyota Yaris RF: Big sound

Toyota Yaris RF: Big sound

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Director: Rob McLennan
Art Director: Charles Foley
Copywriter: Mike Wilson
Illustrators: Charles Foley, Rob Frew
Published: April 2008

Panado: Traffic jam

Panado: Traffic jam

Kids get headaches too.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Directors / Copywriters: Lawrence Katz, Olivia Tesson
Photographer: Michael Lewis
Published: March 2007

Panado: Barbie

Panado: Barbie

Kids get headaches too.

Advertising Agency: DRAFTFCB, Johannesburg, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Directors / Copywriters: Lawrence Katz, Olivia Tesson
Photographer: Michael Lewis
Published: March 2007

Russian Bear Vodka: April Fool’s

Russian Bear Vodka: April Fool's

Advertising Agency: Lowe Bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Copywriter: Simon Lotze
Aired: April 2008
Short rationale: April Fool’s Day tactical ad

Pentax K20D: Superman

Pentax K20D: Superman

8 frames per second.

Advertising Agency: TBWA\Hunt\Lascaris, Johannesburg, South Africa
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: David Joubert
Copywriter: Lauren Shewitz

Sonovision Sound Studios: War of the Worlds

Sonovision Sound Studios: War of the Worlds

We don’t just do sounds. We create pictures.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert
Published: January 2008

Sonovision Sound Studios: Cavalry

Sonovision Sound Studios: Cavalry

We don’t just do sounds. We create pictures.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert
Published: January 2008

Sonovision Sound Studios: Boxer

Sonovision Sound Studios: Boxer

We don’t just do sounds. We create pictures.

Advertising Agency: DraftFCB, South Africa
Creative Directors: Rob Mclennan, Adam Wittert
Art Director: Ivor Forrester
Copywriter: Adam Wittert
Published: January 2008

Independent Newspapers / The Star: Photographer Pat

Independent Newspapers / The Star: Photographer Pat

Advertising Agency: King James Johannesburg, South Africa
Creative Directors: Matt Brink, Adam Livesey
Art Director: Adam Livesey
Copywriter: Matthew Brink
Additional credits: Produced at Freq’ncy
Aired: February 2008

Castrol Klenzitall: Multipurpose cleaner

Castrol Klenzitall: Multipurpose cleaner

Advertising Agency: Ogilvy South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Michael Lees-Rolf
Copywriter: Jake Bester
Photographer: Barry White

Volkswagen Touareg: Boss

Volkswagen Touareg: Boss

Put life in perspective.

Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
Illustrator: Karen Cronje

Volkswagen Touareg: Clock

Volkswagen Touareg: Clock

Put life in perspective.

Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter
Illustrator: Karen Cronje

WWF: Mearth

WWF: Mearth

For a living Planet.

Advertising Agency: Ogilvy South Africa
Creative Directors: Gordon Ray, Chris Gotz
Art Director: Michael Lees-Rolf
Copywriter: Kelly Putter

South African National Parks: Ashtray

South African National Parks: Ashtray

It’s a mountain. Not an ashtray. Report fires. Call 107.

Advertising Agency: BBDO Cape Town, South Africa
Creative Director: Ivan Johnson
Art Director: Eloise Coetzee
Copywriter: Kyle Cockeran
Photographer: Barry White
Deputy Creative Directors: Alexis Beckett, Kyle Cockeran
Published: January 2008

Osram Super Bright Light Bulbs: Reading in the dark

Osram Super Bright Light Bulbs: Reading in the dark

Advertising Agency: Saatchi & Saatchi South Africa
Executive Creative Director: Mick Blore
Creative Director: Liam Wielopolski
Art Director: David Reid
Copywriter: Steve Anderson
Photographer: Chris Saunders

Osram Super Bright Light Bulbs: Ghost stories

Osram Super Bright Light Bulbs: Ghost stories

Advertising Agency: Saatchi & Saatchi South Africa
Executive Creative Director: Mick Blore
Creative Director: Liam Wielopolski
Art Director: David Reid
Copywriter: Steve Anderson
Photographer: Chris Saunders

Osram Super Bright Light Bulbs: Shadow puppets

Osram Super Bright Light Bulbs: Shadow puppets

Advertising Agency: Saatchi & Saatchi South Africa
Executive Creative Director: Mick Blore
Creative Director: Liam Wielopolski
Art Director: David Reid
Copywriter: Steve Anderson
Photographer: Chris Saunders