Ryan Reynolds has sold his creative agency. Maximum Effort Marketing, the creative powerhouse behind viral ads like dating platform Match’s fiery “Match Made in Hell” and all of the recent advertising work for the Reynolds-owned Mint Mobile and Aviation American Gin, has been acquired by performance TV platform MNTN (pronounced “mountain”). Under the deal, Maximum…
The launch of Britain’s latest news broadcaster GB News has certainly divided opinion. To some, it is a center-right TV startup that gives voice to the ignored. To others, it is a dangerous alt-right attack dog looking to further divide the nation. To advertisers, which have faced very public calls from pressure groups to boycott…
Although every part of the country experienced some form of political tension last year, Portland, Ore. was one of the cities that experienced massive turbulence. Protests were sparked by the murder of George Floyd, which fueled the Black Lives Matter movement that then reverberated throughout the entire city–all in the middle of a global pandemic….
Dove’s tribute to health workers during the pandemic took home its second Cannes Grand Prix this week. The Unilever brand’s “Courage is Beautiful” campaign, which was tipped to win big at the festival, received the Industry Craft Grand Prix. It also won gold in the category. The work, which ran last year early on in…
In an effort to dispel the myth that Pinterest is dedicated to wedding planning and home renovations, the social media platform released insights from an audience study in the U.K. to help marketers understand how to use it more effectively. As well as offering best practice advice, the “Inspiration Nation” report aims to act as…
Since television began to broadcast live sporting events, audiences have occasionally subjected to the sight of a naked person streaking across the field, chased by police or stewards. It’s almost a sport to those who participate. With Wimbledon, the world’s most famous summer tennis tournament, set to run through Danish on-demand broadcaster TV 2 Play…
With more than half of all U.S. adults fully vaccinated, pandemic-related restrictions are easing across the country. That means masks are coming off and lips are reintroducing themselves to society. To mark the occasion, personal care brand Burt’s Bees is debuting a campaign all about celebrating not just lips, but human expression and communication. A…
The French Riviera. Ros? for breakfast. The Gutter bar. For those in the ad industry, the annual Cannes International Festival of Creativity is always a must-attend event for everyone who is anyone. Yet Cannes is going all virtual this year rather than serve as a conduit for industry executives seeking in-person networking, celebrities and fun….
Social distancing, while crucial to slow the spread of Covid-19, has bruised demand for consumer goods that people tend to use when physically close to other people. Gum and mints, for example. Deodorant and antiperspirant, too. And, of course, condoms. The six-feet-apart issue plays a role in the latest marketing drive from men’s grooming brand…
As the world moves away from the pollution of internal combustion vehicles, electric cars are front and center as the heroes of this action-packed campaign from Smart, the brand owned by German auto manufacturer Daimler. Created by Berlin agency Heimat, the ads take on the style of action movie scenes to show the perks of…
From the hero of 2008 Pixar classic WALL-E and beyond, cute robot characters have provided creative fuel for filmmakers and advertisers alike. ?koda, the Volkswagen-owned car brand, is the latest to imagine a charming world of artificial intelligence (AI) with its tale about two robot siblings who learn to overcome their differences. The campaign promotes…
Comedian and actor Billy Eichner seems to have an opinion about everything and he’s not afraid to share it, often at top volume. It’s only natural that he’d weigh in on the reopening of the country after more than a year of quarantine. He does so, of course, in typical Eichner fashion, meaning there’s some…
Yet another long-time holding company veteran is joining an independent agency. After spending more than 20 years working at McCann Worldgroup managing iconic brands like Coca-Cola, Matt Woehrmann is joining the leadership team at Doe-Anderson, a 106-year-old independent agency based in Kentucky. Woehrmann will be tasked with leading the agency’s integrated business for bourbon brand…
Natural ingredients are seen infiltrating a closed Burger King restaurant in the dead of night as they endeavor to take out the artificial ingredients perceived to be contained in fast food. The Mexican campaign “Goodbye Artificials” by agency We Believers is played out to a bespoke, slowly sung ballad composed by Alexis Estiz. The action:…
Global nonprofit Today, I’m Brave (TIB), launched by David&Goliath founder David Angelo five years ago, is issuing a call-to-action to agencies, vendor partners and production companies to help support the organization’s first camp to serve BIPOC children ages 10-12. “Agency leaders are looking at last year’s challenges to evolve and prioritize what they do in…
Nick Farnhill, founder and chief executive of Publicis.Poke, is leaving the agency after 20 years. John Hadfield, CEO of Bartle Bogle Hegarty Singapore, will move from the fellow Publicis Groupe agency to replace Farnhill. Hadfield has been CEO of BBH Singapore for the past 11 years and was previously managing director at BBH London. Farnhill…
Creative agency Grey London has appointed Celeste Dalairac as its executive creative director. Dalairac’s promotion comes just four months after joining the WPP agency in February as a creative director. In her bigger role she will report to Laura Jordan Bambach, Grey’s president and U.K. chief creative officer. Before Grey, Dalairac was a regional creative…
With the projected aspiration for agencies to fully reopen their offices after Labor Day, leaders are seeking guidance on effective strategies to keep employees safe while continuing to get their businesses back and operational. While there remains no one overarching playbook, just like Adweek reported in May, agencies are exploring various options in terms of…
From cars and hotdogs to chicken and cassette tapes, it’s fair to say most Americans have been exposed to Marvin Sloves’ advertising genius at one point or another. His agency crafted car company Volvo’s famous safety messaging, touted the American pride behind hot dog brand Hebrew National and introduced the world to chicken spokesman Frank…
Summer is a time for play and relaxation, but it also has a dark side if you’re a member of the animal kingdom. Pet abandonment peaks during the season, with more than 15,000 animals rescued by animal charity SPA each summer in France. SPA is highlighting this problem through its first animated film, created by…
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