Virgin has selected independent agency Mother New York as agency of record for its new Virgin Voyages brand. The agency’s work for the brand, which defines itself as a “an all-new travel brand whose mission is to redefine what those expect from a holiday at sea” will include a communications campaign strategy across channels including…
Jack Link’s has completed the overhaul of its agency partnerships with the selection of Cincinnati-based independent agency Empower as its media agency of record. The appointment follows a review that was conducted as a separate process from the creative agency review launched in February. It follows Jack Link’s appointment of GSD&M as its new creative…
The world’s second-largest credit card company, American Express, will soon launch its first worldwide media review in more than a decade, a spokesperson confirmed Friday. “We are evaluating the way we buy media globally,” said AmEx vice president of public affairs Elizabeth Crosta. “With this evaluation, it is likely we will issue an RFP for…
Just under one year after being named lead global creative agency of record for Nissan’s luxury Infiniti brand, 72andSunny has officially resigned the business as of today, according to an all-staff email from CEO and partner Matt Jarvis. “72andSunny and Infiniti have agreed to part company,” read the note, which went out this afternoon. “In…
John Deere named South Carolina agency EP+Co (formerly Erwin Penland) as advertising agency of record for its consumer equipment business, following a review led by Hasan & Co. Incumbent GSD&M won creative and media agency of record duties for John Deere back in 2007. The brand moved media buying and planning responsibilities to WPP’s Mindshare…
Global brewing conglomerate Heineken, currently the world’s second-largest beer company, has been conducting a review of the media planning and buying business for its namesake brand around the world, according to multiple parties with direct knowledge of the matter. These sources told Adweek that Heineken calls the process a “presentation,” but it more closely resembles…
International pharmaceutical conglomerate GSK, or GlaxoSmithKline, has begun the process of reviewing its global media planning and buying business. Australian trade publication AdNews broke the news yesterday, and today a company representative confirmed the review to Adweek but did not provide additional information. ID Comms is managing the process, according to multiple sources who also…
Perennial Super Bowl presence Avocados from Mexico has chosen Energy BBDO as its new ad agency of record after a competitive review. The organization–which is a nonprofit trade group representing the Mexican Hass Avocados Importers Association and the Association of Growers and Packers of Avocados From Mexico–issued an RFP earlier this year, aiming to consolidate…
Dentsu Aegis Network has succeeded in defending Microsoft’s global media planning and buying business, which is one of its largest accounts. Multiple parties close to the matter told Adweek that the technology giant announced its decision earlier this week after a closed review first launched last December and initially reported by AdAge. Every major holding…
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops’ domains, has been chosen as Radisson Hotel Group’s global experience agency of record. The division will be tasked with boosting and transforming the digital presence of the hospitality company’s brands and hotels to improve its relationship with existing and prospective customers. Accenture…
Less than three months after naming Publicis Groupe as Mercedes-Benz’s new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the brand, a company spokesman confirmed today. “We are currently pitching to pool our media activities in major Mercedes-Benz markets,” the representative said in a…
Multinational cosmetics conglomerate Revlon is reviewing its global media planning and buying business, according to several parties familiar with the matter. The move comes approximately 10 months after the company consolidated both media and creative duties across its brand portfolio with WPP in the absence of a formal review. Mediacom, which initially won the North…
Weight loss and lifestyle brand Weight Watchers has picked MDC Partners’ Anomaly as its new lead creative agency after a review, according to several parties with direct knowledge of the business. “We have added Anomaly to our agency roster; they will work on global brand strategy and creative,” a Weight Watchers spokesperson said. The representative…
LVMH (Mo?t Hennessy Louis Vuitton) has placed its U.S. media account into review. Two sources familiar with the review confirmed that an RFI has been issued and agencies invited to pitch. It is unclear which shops are participating in the review. Havas Media, LVMH’s longtime agency of record, did not respond to requests for comment….
TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November. It is unclear which agencies competed against Horizon, although a source close to the matter said some…
Nike has expanded a 36-year relationship with Adweek’s 2017 Global Agency of the Year, Wieden + Kennedy, by assigning lead creative duties on its Converse brand to the Portland-based independent agency. In response to queries regarding the business, a brand representative wrote, “We have nothing to confirm or announce at this time.” But multiple parties…
In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestl?’s largest brands, according to…
Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started last June. Search consultancy Roth Ryan Hayes managed the review. In a push toward integration, Hill Holliday and Trilia will oversee all creative and media duties, according…
WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handling Ford’s marketing business. A spokesperson for WPP referred to that organization, which…
Several months after launching its first creative review in almost 20 years, Dunkin’ Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners. Omnicom’s BBDO will be the chain’s agency of record, while Arc–part of the Leo Burnett organization–handles in-store marketing. BBDO will be tasked with handling all digital and multicultural marketing…
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