In an apparent cost-cutting effort, Nestl? recently launched a review to consolidate its entire North American advertising business with just four to six agencies, several sources have confirmed to Adweek. While the precise scope of the review is currently unclear, it does include creative and digital duties across some of Nestl?’s largest brands, according to…
Telecom provider Frontier Communications has handed its advertising account to Boston-based IPG creative shop Hill Holliday and its media arm, Trilia, after a lengthy competitive review that started last June. Search consultancy Roth Ryan Hayes managed the review. In a push toward integration, Hill Holliday and Trilia will oversee all creative and media duties, according…
WPP faces another significant hurdle less than a week after the departure of CEO Martin Sorrell as one of its biggest clients, Ford, has launched a global creative review. GTB, formerly known as Global Team Blue, is the Detroit division dedicated to handling Ford’s marketing business. A spokesperson for WPP referred to that organization, which…
Several months after launching its first creative review in almost 20 years, Dunkin’ Donuts has chosen BBDO and Arc Worldwide as its newest creative agency partners. Omnicom’s BBDO will be the chain’s agency of record, while Arc–part of the Leo Burnett organization–handles in-store marketing. BBDO will be tasked with handling all digital and multicultural marketing…
Retail giant Macy’s recently issued an RFI for its U.S. media planning and buying business, a spokesperson confirmed today. “Macy’s is conducting a review of its media account currently handled by Carat as part of normal practice to review agencies after five years,” the representative said. Joanne Davis Consulting is managing the review, according to…
Infosys wants in on the Accenture equation. Today, the IT giant announced that it has agreed to acquire 25-year-old Seattle-based creative agency Wongdoody. While the press release did not disclose specifics of the deal, reports from India, where Infosys is headquartered, listed its total value at $75 million including contingent consideration and retention payouts to…
W.L. Gore & Associates announced today it has consolidated its global media account for its fabric division, behind Gore-Tex outerwear threads, with Dentsu Aegis Network following a review that launched late last year and was handled by consultancy Flock Associates. Dentsu’s Gravity, Carat and Amnet agencies will work with Gore-Tex–used in brand products from Adidas,…
PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with direct knowledge of the matter. One source told Adweek the two finalists are digital shops R/GA and AKQA. The review was launched…
Take-and-bake pizza chain Papa Murphy’s selected San Francisco-based agency Mekanism as its agency of record, following a review. Seattle-based agency Wongdoody formerly served as Papa Murphy’s agency of record and launched the brand’s first national campaign last year. “We selected Mekanism because their unique creative ideas are designed to appeal to both our younger target…
P&G plans to break the model with a new agency model dedicated its North America Fabric Care business. “This is the next step of our agency reinvention activities where we are developing new models to get breakthrough creativity with greater speed and efficiency,” a P&G spokesperson told Adweek. “The Fabric Care model focuses on ‘people…
San Francisco-based bank and brokerage firm Charles Schwab has issued an RFI for its U.S. media business. This marks the company’s first formal media review since 2009, which saw UM San Francisco beat out Carat and incumbent PHD. “Schwab partners with some of the best agencies in the world to achieve our brand and marketing…
Home appliance brand SharkNinja has selected IPG Mediabrands’ UM to handle a large share of its U.S. media account following a review. “[UM’s] intense focus on balancing both the art and science of media is aligned with our growth objectives,” said SharkNinja senior director, global media analytics and DTC FP&A Ashley J. Eckerlin in a…
Hundreds of traditional small and big-name retailers filed for bankruptcy last year, including Toys ‘R’ Us, Wet Seal, Payless ShoeSource and The Limited. As of Dec. 22, store closures in the U.S. increased 229 percent year-over-year to 6,985, according to Coresight Research. And yet–despite what some in the industry describe as a brick-and-mortar apocalypse fueled…
Barclays Investment Bank has launched a global review to add a “digital specialist” to its roster of agency partners, several sources told Adweek. One source said Barclays is looking to hone in on one specific area of digital specialization but did not elaborate on specifics regarding the search. A Barclays spokesperson declined to comment. Another…
James Ortiz, a marketing director at the U.S. Army’s Army Marketing and Research Group (AMRG), has retired less than four months after Adweek broke news of an allegedly improper relationship between himself and an account executive at McCann Worldgroup, the Army’s agency of record. The relationship occurred while McCann pitched to retain the Army’s marketing…
Sasquatch has a new agency partner. Jack Link’s named GSD&M as its new creative and strategic agency of record, following a review launched in February and conducted by agency search consulting firm Pile which initially included around 30 shops. Incumbent Carmichael Lynch declined to participate in the formal review process, opting instead to be judged…
Publicis Groupe’s Starcom USA announced it has won the media account of Red Bull North America, taking over planning, buying, search, social and programmatic duties for the energy drink brand from incumbent Carat following a review. “Red Bull is a cutting-edge brand with incredible vision and we are honored to be selected as their media…
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency’s New York office has handled creative for Bud Light since July of 2015, while Brooklyn-based Laundry Service formerly ran social media for the brand. “We have made the decision to consolidate our Bud Light social and…
The two-year relationship between Pizza Hut and its creative agency of record, Droga5, will end in June, Adweek confirmed today. “Pizza Hut and Droga5 have mutually agreed to part ways,” a Droga5 spokesperson said in a statement. “We are proud of the work produced together. The companies will continue to work together through June 2018.”…
Johnson & Johnson, one of advertising’s biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review that was initiated to cut costs and adopt a new operating model, the Wall Street Journal reported this morning. News of the review was first published…
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