Earlier this week, Johnson & Johnson sent its U.S. consumer health business, which comprises Listerine, Tylenol and Zyrtec brands, from WPP’s Wunderman to MDC Partners’ Doner. As a result of the decision, WPP closed The Neighborhood, the dedicated unit the company created to service the Johnson & Johnson U.S. consumer business last year. WPP continues…
The industry’s largest holding company reported positive growth for Q3, in its most positive earnings report in some time. WPP reported revenue growth of 0.5% for Q3 of 2019, which it attributed in part to improvements in North America and China, as well as among globally integrated agencies. “WPP’s performance in the third quarter is…
The Met heads into its 150th year with a new agency partner. The Metropolitan Museum of Art has selected AKA NYC as its new agency of record, following a monthslong review process. As agency of record, AKA NYC will be responsible for creative as well as media buying and planning. Its contract with the Metropolitan…
TripAdvisor has found a new creative home, naming Mother as its global creative agency of record. Mother, which also has offices in London, Los Angeles and Shanghai, will lead the business out of New York. The appointment follows a months-long competitive review, which a source with knowledge of the matter tells Adweek included 72andSunny, Droga5…
The happiest client on Earth has shifted its global media business. Disney concluded the global media review it launched back in May by sending the majority of the account to Omnicom and Publicis Groupe. The review, conducted by MediaLink, initially included six agencies from across four holding companies, as well as independent media agency Horizon….
After acquiring Droga5 earlier this year, Accenture has decided it no longer requires outside assistance on advertising its own brand. Accenture confirmed it has decided to take its creative account in-house, with Droga5 serving as lead creative agency. UM will continue to handle media buying and planning for Accenture. “The time has come to bring…
The U.S. Marine Corps has chosen Wunderman Thompson Atlanta as its agency partner following a review. The move comes after the Marines launched a government-mandated review last year. The decision means that WPP will retain the account, which was previously handled by J. Walter Thompson for more than 70 years. The agency merged with Wunderman…
AccuWeather has chosen Huge to serve as its strategic partner on digital initiatives following a review. The global IPG digital agency will be tasked with developing a revamped app for the weather forecasting company. In addition to digital product development, Huge will be responsible for design exploration, user testing, feature development, user engagement, retention support…
British multinational telecommunications company Vodafone has selected Dentsu Aegis Network’s Carat as its global media buying and planning agency partner, following a review. The appointment came “after an extensive process,” a Vodafone spokesperson confirmed. “Dentsu Aegis has strong credentials to support Vodafone, particularly with regards to their experience supporting other clients who have moved digital…
Plan A, the alternative holding company formed by Andrew Essex and MT Carney, and Badger & Winters have backed away from plans for Badger & Winters to join the network as the agency splits with client JCPenney. Last November, the two parties announced that Badger & Winters would join Plan A and gain an unspecified…
Spirits leader Diageo, whose brands include Smirnoff, Johnnie Walker, Guinness and Bailey’s, is reviewing its global media buying and planning account. A Diageo representative confirmed the review this morning. “It is industry best practice to review a major media account like this every few years,” the representative said. “We have decided that the time is…
What’s in a smile? For many, vanity trumps all when it comes to investing in those pearly whites, while others see a trip to the dentist’s office only as a necessary evil. Regardless of why you’re going, a regular dental appointment results in healthier teeth. So in its first campaign for insurance provider Delta Dental,…
Online car marketplace Autotrader is banking on humor to spruce up its messaging in a campaign out of 72andSunny New York, which took the reins of the account earlier this year. The campaign was directed by Derek Waters, the creator of Comedy Central’s Drunk History. In the 30-second spot, viewers are taken back to 750…
WPP’s Wavemaker has retained global media agency of record responsibilities for Chevron. “Chevron has extended its global strategic media and buying services partnership with Wavemaker for another three years,” a representative of the energy company confirmed to Adweek. The assignment follows a lengthy review process by the longtime WPP client. While the Chevron review was…
Global snack behemoth Mondelez has concluded a lengthy review by consolidating its global creative account with WPP and Publicis. “Our consumer-centric focus, our purpose-driven brands and our digital ambitions need a powerful agency model to support them. We’re creating the basis for deeper strategic partnerships that give our local and global brand teams access to…
Publicis Groupe just made another major acquisition. Mere months after acquiring data company Epsilon for $4.4 billion, the holding company has announced the acquisition of full-service independent marketing agency Rauxa. “With the acquisition of Rauxa, Publicis Groupe is further delivering on the promise of driving one-to-one consumer engagement at scale for clients. The addition of…
Swiss pharmaceutical giant Novartis concluded an extensive review by selecting Publicis Groupe as its global media buying and planning, data and analytics partner. Starcom and Epsilon, which Publicis Groupe acquired earlier this year for more than $4 billion, will lead the account with the creation of a bespoke solution called NovartisONE2, combining media and data…
Papa John’s has once again appointed a new creative agency. Camp + King has been named creative agency of record for the pizza chain, which has dealt with its share of struggles in recent years. Last August, it named Endeavor Global Marketing its agency of record after parting ways with Laundry Service. Its relationship with…
A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM. The appointment concludes a review launched earlier this year as CVS Health completed its acquisition of Aetna last November. UM will be responsible for media buying and planning for the…
Advanced Micro Devices (AMD), the American maker of semiconductors, computer chips and graphics processing units used in consumer, business and research products, chose Omnicom’s TBWA as global creative and brand agency of record after a competitive review. The network’s London office will handle the business moving forward. “TBWALondon impressed us with their disruptive thinking and…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
