Accenture Takes Creative In-House, With Droga5 as Lead Agency

After acquiring Droga5 earlier this year, Accenture has decided it no longer requires outside assistance on advertising its own brand. Accenture confirmed it has decided to take its creative account in-house, with Droga5 serving as lead creative agency. UM will continue to handle media buying and planning for Accenture. “The time has come to bring…

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