Sep
23
Accenture Takes Creative In-House, With Droga5 as Lead Agency
Posted in: UncategorizedAfter acquiring Droga5 earlier this year, Accenture has decided it no longer requires outside assistance on advertising its own brand. Accenture confirmed it has decided to take its creative account in-house, with Droga5 serving as lead creative agency. UM will continue to handle media buying and planning for Accenture. “The time has come to bring…
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