Hasta La Creative!

Coca-Cola takes greenwashing to a literal level with “Roll Out The Happiness,” the latest global installment by W+K for the brand’s “Where Will Happiness Strike Next” campaign.

In the spot, Coca-Cola and W+K roll out a lush green carpet of grass sod onto a city square and invite people to remove their shoes, grab a soda and “experience a little unexpected happiness.” Not stopping at the grass, they also transplant trees, loaded with fun stuff for people to enjoy. People are pictured reclining on the grass sipping a Coke, kicking a ball around, and just relaxing and having a good time. They all seem to be having so much fun, it’s as if whatever job, class, or event they were rushing to doesn’t exist anymore. Or they’re paid actors.

At the end of the spot, the camera pans out and Coca-Cola’s makeshift urban green area is revealed to be in the shape of — you guessed it — a Coke bottle. So relax, smile, and take a sip from a soft drink that can also be used to clean clogged drains (Try it, it works!). Credits after the jump.  continued…

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