Hasta La Creative!

Bob Lutz, General Motor Co.’s Vice Chairman for Marketing revealed Buick’s new tagline to Automotive News, said to be launched Monday, September, 21. “The new class of world class,” is the new statement for what is currently a vague, “Take a look at me now.”

The new tagline is definitely more concentrated on attracting a higher class of people, which seems to be the direction Buick is heading. It all seems to be part of Lutz’s aggressive “return from retirement” brand renovation. The push is certainly onward and upward.

On its way, however, Lutz and Buick stopped briefly to dis the ever-popular Lexus. Los Angeles has been the venue for a series of “knocks” at the luxury brand with billboards stating, “EX your Lexus,” and “Goodbye, road rage. Hello, road envy.” At least Buick’s not being subtle.

Rena Prizant is a Copywriter, Ad Creative, SEO Gal, and mammal in the Chicago area. Visit www.RenaPrizant.com or @WriteLeft.