Mar 12

5 Ways to Save Agency Holding Companies From Becoming Irrelevant

Posted in: Uncategorized

I recently got a call from an influential player in the advertising business. She had a simple question: “Are advertising holding companies relevant today? Should they even exist?” At the time I didn’t have an answer. I love advertising and agencies. The industry holds some of the smartest, most thoughtful and creative people I’ve ever…

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