Apr
18
Why Coachella’s OOH Campaigns Have Such Lasting Appeal
Posted in: UncategorizedA cryptic ad with the right context can spark conversation faster than a paragraph of copy ever could.
Apr
18
Why Hacks’ Season 4 Marketing Campaign Is So (Jean) Smart
Posted in: UncategorizedHBO and Warner Bros. Discovery are supporting Hacks with activations, partnerships, and plenty of Jean Smart
Apr
18
Hallmark Embraces Reality Programming, Immersive Experiences for Upfront
Posted in: UncategorizedHallmark looks to present all its offerings under a unified brand
Apr
18
Hallmark Embraces Reality Programming, Immersive Experiences for Upfront
Posted in: UncategorizedHallmark looks to present all its offerings under a unified brand
Apr
18
Netflix Boasts That It’s Stable, Even in a Tough Economy
Posted in: UncategorizedThe streaming giant brought in $10.5 billion in revenue in the first three months of the year. For the first time, it didn’t disclose its quarterly subscriber figures.
Apr
18
Tariffs Impact Hyundai and Nissan’s Ad Plans, But It’s Business As Usual for Kia
Posted in: UncategorizedOn March 26, President Donald Trump announced a 25% tariff on imported automobiles and specific automobile parts. Now, with a potential reprieve in sight, brands including Hyundai and Nissan have […]
Apr
18
Streaming Ratings, Week of March 17: Netflix’s Adolescence Jumps to No. 1
Posted in: UncategorizedNetflix took the top spots in the chart, with original drama series The Residence at No. 2.
Apr
18
Francis Davis, Sharp-Eared Jazz Critic and Husband of Terry Gross, Dies at 78
Posted in: UncategorizedHe wrote prolifically about various aspects of the arts and popular culture. But he kept his focus on jazz, celebrating its past while worrying about its future.
Apr
18
The Ad Council Appoints 17 New Members to Its Board of Directors
Posted in: Uncategorized?Carla Hassan, chief marketing officer at JPMorgan Chase, has been elevated to vice chair of the nonprofit’s board.
Apr
18
Former Times Editor Testifies in Sarah Palin Defamation Case
Posted in: UncategorizedJames Bennet, the former New York Times Opinion editor, took responsibility for an error in an editorial at the center of the case.
Apr
18
Netflix Ditches Reporting on Subscribers
Posted in: UncategorizedNetflix also rolled out its in-house adtech platform for the US.
Apr
18
Netflix Boasts That It’s Stable, Even in a Tough Economy
Posted in: UncategorizedThe streaming giant brought in $10.5 billion in revenue in the first three months of the year. For the first time, it didn’t disclose its quarterly subscriber figures.
Apr
17
Aflac and WNBPA Team Up to Pay WNBA All-Stars What They’re Worth
Posted in: UncategorizedAflac and WNBPA team up to pay WNBA All-Stars by boosting prize money.
Apr
17
Roku, Adobe Partner on Secure Data Collaboration Platform
Posted in: UncategorizedAdvertisers gain improved insights into streaming behavior as a result of this collaboration.
Apr
17
Netflix Beats First-Quarter Forecasts
Posted in: UncategorizedThe streaming giant brought in $10.5 billion in revenue in the first three months of the year. For the first time, it didn’t disclose its quarterly subscriber figures.
Apr
17
Federal Court Finds Google Violated Antitrust Law in Adtech, Potentially Reshaping the Digital Advertising Industry
Posted in: UncategorizedThe tech giant may be forced to divest some of its adtech.
Apr
17
Tuesday, April 15 Evening Cable News Ratings: A Closer Race at 9 PM
Posted in: UncategorizedThe Rachel Maddow Show is making slow, meaningful gains vs. Hannity.
Apr
17
AMS, VideoAmp Enter Strategic Adtech Collaboration
Posted in: UncategorizedAMS clients can now strategically reach and measure custom audiences across the video landscape.
Apr
17
AMS, VideoAmp Enter Strategic Adtech Collaboration
Posted in: UncategorizedAMS clients can now strategically reach and measure custom audiences across the video landscape.
Apr
17
Heads Up, Marketers: That Jargon Habit Could Be Costing Your Brand Millions of Dollars
Posted in: UncategorizedA new study calculates the wages of gibberish.
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