The Hershey Company has hired former Kraft Heinz executive Tiffany Menyhart as its new chief growth officer (CGO). With 30 years of sales and CPG experience, including 15 years in confection, Menyhart will lead the sales team at Hershey’s U.S. Confection arm, which includes its namesake brand as well as Reese’s and SkinnyPop. In a…
Conversando com veteranos do festival, que acompanham o SXSW há mais de uma década, é impossível não notar um incômodo recorrente: o perfil dos palestrantes mudou. O evento, que antes era dominado por acadêmicos, cientistas e empreendedores apresentando pesquisas e tecnologias ainda em fase experimental, agora vê um crescente número de palestrantes carismáticos, com discursos …
Leia Como IA e tecnologia estão transformando a saúde na Amazônia na íntegra no B9.
No painel “AI and Power Concentration: Building Tech to Empower Us All” no SXSW 2025, especialistas discutiram como a IA está concentrando poder em poucas empresas, quais são os riscos disso para a sociedade e quais alternativas podem garantir que essa tecnologia beneficie a todos – e não apenas os mais poderosos. A conversa reuniu …
Leia Quem deve controlar o futuro da IA? na íntegra no B9.
Jodi Huisentruit’s family has issued a statement about the 2017 search warrant concerning a person of interest in the Iowa news anchors disappearance. Huisentruit disappeared on June 27, 1995, while on the way to her morning anchor job at KIMT in Mason City, Iowa. The family’s statement comes days after a hearing was held on…
According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending “the strategic prowess of consultancies with the creative excellence of agencies.” Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology. It…
The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able…
(TrendHunter.com) March 2025 media trends highlight significant advancements in entertainment, digital accessibility, and reputation management. PositiveGrid, a leader in music technology, continues to push creative…
(TrendHunter.com) March 2025 commercials focus on storytelling by integrating vibrant visuals, humor, and sensory experiences to engage audiences in new ways.
HI-CHEW’s ‘Worlds of Flavor’ campaign takes viewers…
(TrendHunter.com) March 2025 multimedia trends showcase cutting-edge innovations across gaming, home entertainment, and educational technology. At the forefront, the ‘Toshiba REGZA AI Engine’ elevates the ‘REGZA’…
Welcome to the Marketing Vanguard podcast. In this episode, host Jenny Rooney speaks with Adrienne Ingoldt, the first-ever CMO of gas and convenience store chain Pilot, about transforming a 65-year-old travel center business into a customer-centric brand. Adrienne shares her journey of building a brand-focused marketing organization within a well-established travel center business. She also…
An EF2 tornado crossed over Orlando Fox station Fox35 before it touched down in Seminole County. The station said fast-moving severe storms pushed across Central Florida on Monday morning. Meteorologist Brooks Garner was live on air tracking the tornado warning for Seminole and Volusia counties when the tornado crossed over the studios. “Everybody in the…
Natalie Cabieses is being promoted from assistant news director to news director at KCCI in Des Moines, Iowa. Cabieses is the fifth news director in the station’s 70-year history. She takes over for Allison Smith, who left the station in December 2024. She joined the station in February 2024. “Natalie is known for being able…
Natalie Cabieses is being promoted from assistant news director to news director at KCCI in Des Moines, Iowa. Cabieses is the fifth news director in the station’s 70-year history. She takes over for Allison Smith, who left the station in December 2024. She joined the station in February 2024. “Natalie is known for being able…
Natalie Cabieses is being promoted from assistant news director to news director at KCCI in Des Moines, Iowa. Cabieses is the fifth news director in the station’s 70-year history. She takes over for Allison Smith, who left the station in December 2024. She joined the station in February 2024. “Natalie is known for being able…
Natalie Cabieses is being promoted from assistant news director to news director at KCCI in Des Moines, Iowa. Cabieses is the fifth news director in the station’s 70-year history. She takes over for Allison Smith, who left the station in December 2024. She joined the station in February 2024. “Natalie is known for being able…
Jackie Jantos, chief marketing officer at dating app Hinge, will add the role of president to her remit. Jantos will continue to lead marketing efforts, adding oversight of day-to-day strategy and execution to her role, as well as taking the lead on cross-functional alignment at the company. She joined Hinge in November 2021 from online…
Ground control to Major Elmo–may Big Bird’s luck be with you on your long flight to Europa. Sesame Street’s big-hearted, red-furred Muppet is one of the terrestrials aboard the Europa Clipper, a NASA spacecraft that’s currently soaring through outer space on a six-year mission to Jupiter’s iciest moon. But don’t worry, kids: Elmo is aboard…
SiriusXM has made cuts to its staff on Monday, according to a person familiar with the matter. The number of employees affected wasn’t disclosed. The layoffs impact the operations department, primarily the product and technology group, according to the source. They are part of SiriusXM’s new strategic focus, announced late last year as the company…
Another week, another dominant performance by The Rachel Maddow Show on MSNBC. The newscast finished first in total viewers and the demo on Friday, as it did the rest of the week save for Tuesday when the 9 p.m. time slot was claimed by President Donald Trump’s joint address to Congress. Elsewhere, The Five was…
John Trevino has been named president and general manager at WKYC, the NBC affiliate serving Cleveland, Ohio. “John brings more than 30 years of experience in the local broadcast industry to Cleveland,” said Larry Delia, SVP of operations at Tegna. “His A+ leadership at KBMT-KJAC has been instrumental in driving transformational growth at the station….
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