David Ellison is poised to soon run Paramount Pictures, among other entertainment assets. But what does that mean in a fractured cultural landscape?
Skydance Media has entered into a definitive agreement with Paramount Global to form “New Paramount,” capping off months of negotiations, bidding wars and public speculation. The potential move would have a lasting impact on Paramount’s assets, forever changing the company’s TV and streaming portfolio. It would also end the Redstone family’s three-decade ownership of Paramount,…
(TrendHunter.com) The July 2024 design round-up features many aesthetically pleasing and functional home furniture and appliances. SpeedDryer, for example, presents a compact and eco-friendly solution for drying…
Ice cream brand Haagen-Dazs is entering the highly competitive Super Bowl ad mix, as it has purchased national airtime during Super Bowl 59. The brand is in the game for the first time in its more than 60 years in business. The brand is now found in 25% of U.S. households, and Haagen-Dazs decided the…
When Brad Simms, CEO and president of the Stagwell agency, Gale, decided to launch the agency’s media practice, he bought a book about it. “We all went out and bought a whole bunch of physical books to read. I mean, I didn’t know what an effective commission rate was five years ago,” Simms told ADWEEK….
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner’s bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative “go fuck yourself” comment to advertisers, explaining that X…
Elon Musk and his X leadership team still have a long way to go to lure advertisers back to the platform following the owner’s bid to smooth relations at the Cannes Lions Festival last month, six sources told ADWEEK. Musk dialed back on his 2023 provocative “go fuck yourself” comment to advertisers, explaining that X…
Samantha slips from a ladder while reaching for a book in the library, but just at the right moment, John steps in to catch her. It’s a classic meet cute moment, reminiscent of countless sentimental scenes from romantic comedies. But this meet cute didn’t happen in real life. As Samantha fumbles over her words, it…
(TrendHunter.com) This list of pet trends details products and services that are changing the ways we care for and interact with our furry friends. From flavorful pet jerky bundles to pet brand influencer campaigns,…
(TrendHunter.com) The July 2024 branding round-up shines a light on various marketing activations across industries — from U Beauty’s partnership with influencer Tinx which results in the Rom Com shade for…
Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store’s perimeter–a trend that meant many people were skipping the sweets in the center aisles in favor of bakery items that sit closer to the outside walls of the building. That was bad news for the packaged cookie category, especially for the category’s…
Last spring, shoppers in Albertsons grocery stores were increasingly sticking to the store’s perimeter–a trend that meant many people were skipping the sweets in the center aisles in favor of bakery items that sit closer to the outside walls of the building. That was bad news for the packaged cookie category, especially for the category’s…
He left college to try out acting. Now, he’s set to become one of the most powerful people in Hollywood.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
