Videos of parents demonstrating their moves have been a surprise hit on a site where youth rules — perhaps because the trend isn’t played for laughs.
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A Elo anunciou um rebranding, assinado pela agência Ana Couto, que traz uma paleta de cores mais vibrante, novo design e um propósito que busca refletir a essência da brasilidade e da inovação tecnológica. ? Campanha com Celebridades: A campanha de lançamento, criada pela AlmapBBDO, é protagonizada por ícones brasileiros como Zeca Pagodinho, Fábio Junior, …
Leia Elo apresenta rebranding com campanha repleta de celebridades na íntegra no B9.
Live Nation Entertainment, which owns Ticketmaster, is accused of violating antitrust laws. The Justice Department drew on the concert behemoth’s internal communications in its lawsuit.
Edible, the company formerly known as Edible Arrangements, has named Crossmedia its performance media agency of record. Chief marketer Kevin Keith said the business ran an “express RFP,” eschewing a pitch consultant. The three-meeting process began in late December, and Crossmedia won the business by March. The CMO declined to reveal how much the account…
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O Departamento de Cultura e Turismo de Abu Dhabi (DCT Abu Dhabi) anunciou que o Distrito Cultural de Saadiyat, localizado em uma ilha à beira das águas do Golfo Pérsico, será concluído no ano que vem. O local promete ser um dos maiores centros culturais do mundo e é uma busca dos Emirados Árabes Unidos …
Leia Com Guggenheim e Museu Nacional, Abu Dhabi vai inaugurar maior distrito cultural do mundo em 2025 na íntegra no B9.
The world’s most popular search engine is getting the facts wrong. Google’s decision to make its AI-generated search results, AI Overview, the default experience in the U.S. was met with swift criticism after people’s search queries have been plagued with errors, concerning advice and misinformation. In one example, when searching “what is in Google’s AI…
Peloton built its reputation in the exercise and fitness world by offering convenience and dynamic instructors. The brand offers the flexibility of working out in various settings, whether it’s on a stationary bike at home or accessing classes through the app while traveling. Peloton is recognized for its charismatic and influential instructors such as Kendall…
Head into a nightclub, belly up to the bar and order an Athletic–making note of this fast-growing brand’s non-alcoholic status is entirely optional. For a recent promotion, Athletic Brewing bought the first round for parched Americans, stepping up its efforts in the on-premise space shortly after overtaking behemoths Heineken and Budweiser as the top-selling booze-free…
Many people who have eaten a burger know what the combination of pickle and ketchup tastes like, prompting Heinz to take a novel approach to promoting its new pickle ketchup. The “You Can Already Taste It” campaign, created by agency Rethink, encourages consumers to imagine the new condiment’s flavor and share their reviews without actually…
Collaboration is the key that unlocks creative greatness. The best films, music, food, advertising, media, and so on, are all made by teams. Therefore, joining a highly functional team and learning to be a productive member of the team is the way forward for ambitious makers. Two professors at Abilene Christian University in Abilene, Texas […]
The post Healthy Teams Make Great Things appeared first on Adpulp.
In December, the marketing technology firm Epsilon named Jeff Smith its new chief marketing officer. Smith succeeds the company’s former marketing leader, Jon Beebe, who stepped down last year to found the consultancy, QuirkWerk. For more than 25 years before joining Epsilon, Smith worked in marketing or data-adjacent roles at companies including Oracle, Nielsen, LiveRamp…
What started as a way for the filmmaker Josh Seftel and his mother, Pat, to stay in touch has become a popular feature on “CBS Sunday Morning.”
The advertising industry’s top award recognizing marketing effectiveness revealed its winners tonight. The Effie Awards U.S. handed out its Grand Effie to Tubi, while recognizing an array of companies including Molson Coors, McDonald’s, McCann Worldgroup and Mischief @ No Fixed Address for their effective work over the past year. Tubi scored the Grand Effie for…
Netflix will stop using Microsoft’s adtech to power its digital ad serving, a source familiar with the matter told ADWEEK. Instead, the streaming powerhouse will build its own adtech server which it aims to roll out globally by 2025. Brands who want to buy ads from Netflix directly will have to use Netflix’s tech, the…
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Canva anunciou hoje uma reformulação completa de sua experiência de usuário, integrando design, ferramentas de IA e produtos de workflow em uma única plataforma. A atualização, focada principalmente em usuários empresariais, busca simplificar ainda mais o trabalho de criação digital. ? Foco Empresarial: A nova interface do Canva inclui espaços de trabalho específicos para departamentos …
Leia Canva reformula plataforma para competir de vez com Adobe, Microsoft e Google na íntegra no B9.
Every year, the major television networks and streaming services come together for the TV Upfront season, presenting to advertisers with the hopes of securing their ad budgets for the upcoming season’s schedule. There are CEOs, A-listers, and the hope that their offerings are worthy of brands’ time and media investment. But it’s become more than…
In this episode of The Speed of Culture podcast, host Matt Britton welcomes Jill Cress, chief marketing and experience officer at H&R Block, to discuss the tax preparer’s strategic pivot toward digital and mobile experiences, the impact of AI on consumer financial interactions, and insights into career longevity in the rapidly evolving tech landscape. The…
Corona sent actor Pedro Pascal to the beach in bilingual ads that emphasize the beer’s Latinx roots. Created by agency MullenLowe, the commercials continue the brand’s “La Vida Mas Fina” platform-Spanish for “the fine life”-which launched in 2020 with ads starring the famously chill Snoop Dogg. Now Pascal, the Emmy–and Golden Globe-nominated actor known for…
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