Hasta La Creative!

Gaming company Supercell cast celebrities and influencers as iconic characters from some of the biggest mobile games in history for the launch of its much-anticipated new game Squad Busters. In its biggest marketing campaign to date, created by agency Uncommon Creative Studio, Supercell’s star-studded ad shows the benefits of “squadding up.” The comedic five-minute film…

According to chief executive Aaron Levant, the fashion and lifestyle publisher Complex has acquired the food festival Family Style for an undisclosed sum, part of a larger bid for the media company to rebuild its food vertical. The acquisition comes just three months after the live-shopping platform NTWRK acquired Complex from BuzzFeed Inc. for $108…

At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of new fruit drinks: bright blue Starbucks Refreshers with raspberry-flavored “pearls” at the bottom of the cup. The brand says it drew “inspiration from drinks around the world, especially East Asian beverages with boba or pearls that have been popular…

At the start of Asian American Pacific Islander Heritage Month, Starbucks announced its summer release of new fruit drinks: bright blue Starbucks Refreshers with raspberry-flavored “pearls” at the bottom of the cup. The brand says it drew “inspiration from drinks around the world, especially East Asian beverages with boba or pearls that have been popular…

Just like the Land of Oz’s resident good witch Glinda, Tubi knows about popular. And a new brand campaign is quantifying the Fox-owned FAST service’s increasing popularity with some eye-catching numbers. With 75 million to 80 million monthly active users (MAU) in the U.S., Tubi can officially boast about outranking popular things such as Pickleball,…

A billionaire who was critical of Disney’s management, Mr. Peltz lost an expensive battle for a place on the company’s board.

Advertisers, are you still watching? Netflix recently released the second installment of its What We Watched Report, which represents 99% of viewership from July to December 2023. The biannual report includes some new data of interest to advertisers and marketers. “Netflix expanding what they publicly report about what’s viewed on their platform could be seen…

In recent years, Google has been at the forefront of pushing the boundaries of what is possible. One of its latest innovations is the introduction of Generative AI Search, a revolutionary tool that has the potential to impact publishers, advertisers and the marketing industry significantly. In this episode of Yeah, That’s Probably an Ad, community…

Adcolor, the trade organization that celebrates and promotes creative industry diversity, will host its 2024 conference and awards from Nov. 14 through Nov. 16 in Los Angeles. This year, the event’s theme is “Off Mute,” which refers to Adcolor’s broader goal to encourage industry employees to speak out and take action to defend racial equity…

How and where ads are placed has a huge impact on carbon emissions for digital media companies, a new report from carbon intelligence firm Cedara shows. The report, released today and shared exclusively with ADWEEK, uses data from Cedara clients to map the environmental impact of digital media operations. Using methodologies from the Greenhouse Gas…